SANTO DEWATMOKO; ERIKA NURMARTIANI. The Role of User Generated Content in Shaping Brand Perception and Purchase Intention. Brilliant International Journal Of Management And Tourism , [S. l.], v. 5, n. 3, p. 302–311, 2025. DOI: 10.55606/bijmt.v5i3.6108. Disponível em: https://journalcenter.org/index.php/BIJMT/article/view/6108. Acesso em: 3 jan. 2026.