MALIANA PUSPA ARUM; SILVIA VAN MARSALLY; CHUSNUL MAULIDINA HIDAYAT. Artificial Intelligence in E-commerce: The Impact of Consumer Behavior on Purchasing Decisions. Brilliant International Journal Of Management And Tourism , [S. l.], v. 6, n. 1, p. 53–58, 2026. DOI: 10.55606/bijmt.v6i1.6573. Disponível em: https://journalcenter.org/index.php/BIJMT/article/view/6573. Acesso em: 17 feb. 2026.