BINTANG JUNITA; SONNY FRANSISCO SIBORO; VICKY WINDASARI; DEDE MUSTOMI; APRILIA PUSPASARI. When Relationships Become Assets: A Strategic Perspective on Relationship Marketing and Customer Value Sustainability. Brilliant International Journal Of Management And Tourism , [S. l.], v. 6, n. 2, p. 77–84, 2026. DOI: 10.55606/bijmt.v6i2.7110. Disponível em: https://journalcenter.org/index.php/BIJMT/article/view/7110. Acesso em: 2 jun. 2026.