MELINDA OKTA RAMADHANI; DADANG WIRATAMA; ALI MUSTA’IN. The Effect of Price, Product Quality, and Brand Image on the Purchase Decision of OMG (Oh My Glam) Cosmetic Products Among Gen Z in Lamongan Sub-district. Brilliant International Journal Of Management And Tourism , [S. l.], v. 6, n. 2, p. 243–253, 2026. DOI: 10.55606/bijmt.v6i2.7454. Disponível em: https://journalcenter.org/index.php/BIJMT/article/view/7454. Acesso em: 17 jul. 2026.