Brilliant International Journal Of Management And Tourism
Journal Title : Brilliant International Journal of Management and Tourism Initials : BIJMT Frequency : February, June, and October Print ISSN : 2810-076X Online ISSN : 2827-8380 Editor in Chief : Dr. Heru Yulianto., SE., MM DOI : 10.55606 Publisher : Pusat Riset dan Inovasi Nasional BIJMT : Brilliant International Journal Of Management And Tourism is published three times a year, in February, June and October by Lembaga Pengembangan Kinerja Dosen. This journal is SINTA 5 accredited (Decree of the Director General of Higher Education, Research and Technology Number 10/C/C3/DT.05.00/2025 dated March 21, 2025 concerning the Accreditation Rating of Scientific Journals for Period I of 2025) starting from Volume 2 Number 2 of 2022 to Volume 7 Number 1 of 2027. BIJMT aims to: Promote the latest research results on Management and/or Entrepreneurship. Only publish the results of Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and or Entrepreneurship as knowledge development. BIJMT welcomes papers with the above objectives and scope. The editor decides the paper to be published in BIJMT after being reviewed by an appointed reviewer (double blind review). Authors will be notified of reviewers' comments and suggestions. Indexed by : Journal Sponsors and Partners :
Optimizing the Traditional Melinjo Chip Production Process: A Case Study in Bulakwaru Village
The production of traditional melinjo chips in Bulakwaru Village, Tegal Regency, represents an important component of local wisdom–based economic activities and contributes to the livelihood of many small entrepreneurs in the area. However, despite its promising market potential, the production process still encounters several challenges that limit business growth and efficiency. These obstacles include dependence on weather conditions during the drying process, limited and traditional production equipment, fluctuations in the availability of melinjo raw materials, restricted access to business capital, and limited marketing strategies. This study aims to identify these key challenges and propose practical solutions to enhance the efficiency and sustainability of melinjo chip enterprises. The research uses a qualitative descriptive method, collecting data through observation, interviews, and documentation involving melinjo chip entrepreneurs in Bulakwaru Village. The findings suggest several potential strategies, including diversifying drying techniques, modernizing production equipment, establishing partnerships with melinjo farmers, improving human resource skills through training, strengthening business institutions, encouraging collaboration with government agencies, and utilizing digital marketing. These efforts are expected to increase competitiveness and improve the long-term welfare of local melinjo chip entrepreneurs.
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Forest and Land Fire Prevention Governance in Central Kalimantan: The Role of Government and Community
Forest and land fires continue to be one of the most chronic environmental management problems in Central Kalimantan. This study will analyze how protection management is implemented, as well as how the roles of the government and community interact in preventing and managing forest and land fires. This study uses a qualitative approach with a literature review method. Several data researched by the authors show that forest fire management is shifting towards a collaborative approach involving various parties. However, implementation continues to face problems of institutional coordination, inconsistent local capacity, and low sustainability of community participation programs. Community-based prevention projects are effective in reducing fire risk, but require better institutional support and sustained government commitment. This study suggests that efficient fire protection governance depends on adaptive collaboration between government agencies and local communities, facilitated by clear coordination mechanisms and long-term environmental governance initiatives.
Compilation of the State Financial Management System of the Ali Bin Abi Thalib Period and its Implications for Justice-Based Budget Reform in 2026
This study explores in depth the compilation of the state financial management system during the reign of Caliph Ali bin Abi Talib (656–661 AD) and its relevance to the dynamics of justice-based budget reform in 2026. Amid global economic uncertainty and increasing demands for fiscal transparency, the management model of the Baitul Maal of the Ali era offered an important paradigm regarding the equitable distribution of wealth and strict bureaucratic oversight. The research method used is qualitative descriptive with a historical-analytical approach. The results of the study show that Ali's policies in removing elite privileges, conducting periodic audits of local officials, and the principle of "spending the budget" for the people are crucial instruments for the reform of the modern financial bureaucracy. The conclusion of the study confirms that the integration of Ali bin Abi Talib's ethics into the state financial management system by 2026 can minimize social disparities and strengthen public trust in state institutions.
Human Capital Architecture and Its Role in Sustaining Strategic Innovation
This paper examines the role of human capital architecture in sustaining strategic innovation in increasingly dynamic and uncertain environments. It addresses the problem that many organizations struggle to translate human capital investments into consistent innovation outcomes due to misalignment, resistance to change, and resource constraints. The objective is to synthesize recent literature (2020–2026) to clarify how elements such as leadership, organizational culture—particularly psychological safety—and talent systems contribute to innovation capability and performance. Using a conceptual literature review approach based on Scopus- and Web of Science-indexed sources, the study integrates empirical and theoretical insights into a coherent framework. The findings indicate that human capital architecture drives innovation through leadership and culture as key mechanisms, while constraints such as limited resources and resistance moderate these relationships, and continuous evaluation systems enhance adaptability. The paper concludes that organizations that intentionally align human capital strategies with innovation priorities, supported by ongoing measurement and feedback, are better positioned to achieve sustained competitive advantage.
The Effect of Claim Expense Ratio and Net Premium Growth on Liquidity Ratio in General Insurance Companies Listed on the Indonesia Stock Exchange (2017–2024)
This research intends to examine the impact of Claim Expense Ratio (CER) and Net Premium Growth (PGR) towards Liquidity Ratio (LIQ) of general insurance firms quoted at Indonesia Stock Exchange (IDX), incorporating Firm Size as a control variable. Using panel data from 5 general insurance companies with the largest market capitalization during 2017–2024 (40 observations), this study applies the Pooled Ordinary Least Squares (OLS) method. The F-test confirms the model is jointly significant (F = 3.461; p = 0.026), accompanied by an R² of 22.4%. Partially, only Firm Size proves to have a significant negative effect on the Liquidity Ratio (β = -0.054; p = 0.008), while CER (β = -0.068; p = 0.205) and PGR (β = -0.116; p = 0.332) are not statistically significant. The non-significance of CER and PGR is explained through the OJK regulatory framework that mandates the formation of technical reserves, rendering the effect of claims and premium growth on liquidity indirect. These findings contribute to the understanding that firm size characteristics are more dominant in determining liquidity levels than operational dynamics of claims and premiums in the Indonesian general insurance industry.
The Role of Social Media Analytics in Predicting Green Consumer Behavior: A Conceptual Framework
This study proposes a conceptual framework to examine the role of social media analytics in predicting green consumer behavior. As sustainability becomes increasingly important in consumer decision-making, social media has emerged as a powerful tool for influencing attitudes and behaviors. The framework suggests that social media engagement, measured through analytics such as likes, shares, comments, and sentiment, influences green attitudes, environmental awareness, and green purchase intentions, which ultimately affect consumer behavior. Additionally, the study highlights that generational differences, environmental concern, and trust in green claims moderate these relationships. The proposed model builds upon existing theories in consumer behavior and sustainability marketing, offering new insights into how digital engagement shapes green consumer choices. From a practical perspective, this framework provides guidance for marketers to leverage social media analytics in promoting sustainable consumption, especially by tailoring strategies to different generational segments. Future research should empirically test the framework, explore its applicability across diverse cultural contexts, and examine the role of emerging social media platforms in fostering sustainable consumer behavior.
Trust in Tourism and Travel Decision-Making: A Systematic Review of Consumer Behavior Perspectives
This study systematically reviews the role of trust in tourism and travel decision-making from a consumer behavior perspective. Although studies on trust in tourism have increased, the relationship between trust, perceived risk, satisfaction, and loyalty remains fragmented and lacks conceptual integration. Using a Systematic Literature Review (SLR) approach with the PRISMA framework, this study identified and synthesized relevant articles from Scopus, Web of Science, and ScienceDirect published between 2015 and 2025. The selected studies were analyzed through descriptive and thematic analysis to examine the development, determinants, and implications of trust in tourism contexts. The findings show that trust has evolved into a multidimensional concept consisting of cognitive, affective, social, and digital (e-trust) dimensions. Trust plays an important role in reducing perceived risk and strongly influences tourists’ decision-making, satisfaction, and loyalty. Key determinants of trust include service quality, destination reputation, information credibility, online reviews, and system security. However, the literature still lacks integrative frameworks and relies heavily on fragmented empirical approaches. This study offers a holistic understanding of trust and highlights research gaps, especially regarding the integration of offline and digital tourism contexts, while emphasizing the need for more comprehensive trust models in tourism.
Strategic Talent Management in Gen Z Remote Work Settings: What Really Drives Performance?
This study examines how strategic talent management shapes the performance of Generation Z employees, particularly those born between 1997 and 2007 and actively working within Indonesia’s expanding digital economy. While this cohort is often described as highly adaptive and technologically fluent, many organizations still rely on conventional HR practices that do not fully align with the realities of remote and hybrid work. Using a quantitative approach, the study applies Structural Equation Modeling with Partial Least Squares (SEM-PLS) to survey data from 200 professionals recruited via LinkedIn. The results point to Talent Deployment (β = 0.349) and Talent Development (β = 0.247) as the strongest predictors of Workforce Agility, which in turn significantly drives Organizational Performance (R² = 0.277). What stands out, though, is not just the strength of these relationships, but how they connect. The mediation analysis suggests that talent strategies only become effective when they activate adaptive behaviors. Without agility, the impact weakens. This leads to a broader conclusion that performance is less about static talent inputs and more about how fluidly those inputs are mobilized. The study proposes a Human Capability Architecture perspective, emphasizing flexible role alignment and continuous upskilling as practical priorities for firms navigating an increasingly volatile digital environment.
The Impact of the Free Nutritious Meal Program on Reducing Stunting and Household Food Expenditure in West Sumatra, Indonesia
This study aims to analyze the impact of the Free Nutritious Meal Program (MBG) on reducing stunting rates and reducing household food expenditure in Indonesia, focusing on West Sumatra. The MBG program is one of the government’s efforts to improve the nutritional status of vulnerable groups, particularly pregnant women, breastfeeding mothers, and young children, as well as reduce the economic burden of household food expenditure. This study uses a quantitative approach with a descriptive design, combining secondary data analysis from BPS and Kemenkes, along with primary data collected through a survey of 218 respondents who participated in the MBG program in the region. The results of the study indicate that participation in the MBG program has a significant impact on reducing stunting and reducing household food expenditure. The program not only improves the nutritional intake of families but also alleviates the food expenditure burden, which has been the largest economic challenge for many families, particularly those in low-income and vulnerable categories. Linear regression analysis and Structural Equation Modeling (SEM-PLS) were used to test the relationships among the variables, with results showing significant path coefficients between participation in the MBG program and both stunting reduction and food expenditure reduction. This study provides empirical evidence regarding the effectiveness of the MBG program in reducing stunting and improving household economic resilience, and offers recommendations for the government to expand the program’s coverage across Indonesia to achieve more optimal stunting reduction targets.
When Relationships Become Assets: A Strategic Perspective on Relationship Marketing and Customer Value Sustainability
This study examines the role of relationship marketing in fostering sustainable customer value in the Indonesian fashion retail sector. The research addresses the problem of limited understanding regarding how relationship marketing practices impact long-term customer value, especially through mediating factors such as relationship quality and customer loyalty. The primary objective is to explore the direct and indirect effects of relationship marketing on customer value sustainability. A quantitative, explanatory research design was adopted, utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 200 Indonesian fashion retail consumers. The results reveal that relationship marketing positively affects both relationship quality and customer value sustainability, while customer loyalty mediates the relationship between relationship marketing and customer value sustainability. Interestingly, relationship quality did not directly influence customer value sustainability, but its indirect effect through customer loyalty was significant. The study concludes that emotional connections fostered by relationship marketing, particularly through loyalty-building strategies, are key to sustaining customer value in fashion retail. These findings have practical implications for fashion retailers seeking to enhance long-term customer engagement in emerging markets.
Smart Tourism Ecosystems and Digital Job Creation in the Platform Economy Era: A Qualitative Study in Emerging Tourism Destinations
The accelerated growth of digital technologies has transformed the tourism industry into a highly interconnected and platform driven ecosystem. This study explores how smart tourism ecosystems contribute to digital job creation within the platform economy, particularly in emerging tourism destinations. While previous research has focused on technological adoption and tourist experience, limited attention has been given to employment generation and local economic inclusion. This study adopts a method qualitative approach using in-depth interviews, observations, and document analysis involving tourism stakeholders such as local entrepreneurs, digital platform workers, and community leaders. The findings reveal that smart tourism ecosystems characterized by ICT infrastructure, data integration, and stakeholder collaboration play a crucial role in enabling new forms of employment, including gig work, digital entrepreneurship, and content-based tourism promotion. Platforms such as Traveloka and Airbnb facilitate market access, reduce entry barriers, and create flexible job opportunities. However, challenges remain in terms of digital literacy, income stability, and platform dependency. This study was contributes of the literature by integrating smart tourism and digital labor perspectives and offers practical recommendations for policymakers and also stakeholders to foster inclusive and sustainable tourism development.
The Effect of Social Media Marketing on Purchase Decision: Fear of Missing Out as a Mediating Factor Among Gen Z Consumers
The rapid growth of digital technology has transformed consumer behavior, especially among Generation Z who are highly active on social media. One notable trend is the increasing purchase of branded tumblers, which function not only as utility products but also as symbols of lifestyle and identity. Social media marketing plays an important role in shaping this behavior, while psychological factors such as Fear of Missing Out (FoMO) further influence consumer decisions. This study aims to examine the effect of Social Media Marketing on Purchase Decision, the effect of Social Media Marketing on FoMO, the effect of FoMO on Purchase Decision, and the mediating role of FoMO in the relationship between Social Media Marketing and Purchase Decision. The research was conducted in Denpasar City using a quantitative approach with 110 Generation Z respondents. Data were analyzed using Partial Least Squares (PLS) with SmartPLS software. The results reveal that Social Media Marketing has a strong positive and significant effect on Purchase Decision, indicating that effective digital marketing strategies directly encourage consumers to purchase branded tumblers. In addition, Social Media Marketing also has a positive and significant effect on FoMO, while FoMO itself significantly influences Purchase Decision. Furthermore, FoMO is proven to positively and significantly mediate the relationship between Social Media Marketing and Purchase Decision. It is recommended that companies, particularly branded tumbler brands, improve the quality and informativeness of their social media content, strengthen interaction and engagement with consumers, and foster a stronger sense of community among users. In addition, the use of Fear of Missing Out (FoMO) in marketing strategies should be applied carefully and responsibly to maintain consumer trust and support long-term relationships.
The Influence of Location, Price, and Environmental Comfort on Customer Satisfaction at Warkop Aja in Gresik Regency
This study aims to analyze the influence of location, price, and environmental comfort on customer satisfaction at Warkop Aja, Gresik Regency. Customer satisfaction is a key factor in creating loyalty and improving customer retention, especially in the highly competitive culinary industry. A strategic location, affordable prices, and environmental comfort have been shown to significantly affect customer experiences in various business types. This study uses a quantitative explanatory approach with a survey method, where data were collected through a questionnaire distributed to 250 customers of Warkop Aja using a Likert scale of 1–5. Data analysis was performed using multiple linear regression to test the influence of each factor on customer satisfaction. The results show that location (path coefficient = 0.321), price (path coefficient = 0.289), and environmental comfort (path coefficient = 0.425) all have a significant impact on customer satisfaction, with p-values less than 0.05. This study concludes that the combination of these factors positively influences customer satisfaction at Warkop Aja, and therefore, coffee shop owners need to pay attention to these three aspects when planning their business strategies. This research also contributes to the development of customer satisfaction theory in the context of local culinary businesses, specifically in coffee shops in regional areas.
The Influence of Price, Promotion, and Brand Image on the Purchase Decision of Rocket Chicken Products in Gresik City
This study aims to examine the effects of price, promotion, and brand image on the purchase decision of Rocket Chicken products in Gresik City. Using a quantitative approach and explanatory research design, data were collected through a survey involving 250 consumers who had purchased Rocket Chicken products in the last six months. Data collection was conducted using a questionnaire that measured consumer perceptions of price, promotion, brand image, and purchase decision using a 5-point Likert scale. The data analysis results using multiple linear regression showed that price, promotion, and brand image significantly and positively influenced purchase decisions. Among the three variables, brand image had the most dominant effect, followed by price and promotion. These findings indicate that consumers not only consider the price of the product but also pay attention to the attractiveness of promotions and brand image when making purchase decisions. Based on these findings, it is suggested that Rocket Chicken strengthen its brand image through consistent product quality and service experience, offer attractive promotions, and keep prices competitive to attract more consumers. This study makes an important contribution to understanding the factors that influence purchase decisions in the local fast food industry, particularly in Gresik City, and can serve as a reference for brand managers in formulating more effective marketing strategies.
Implementation of Hygiene and Sanitation in the Bar Section at Oyster Dealer Beach Haus, Batu Belig, Kerobokan Kelod, North Kuta, Badung, Bali
This study examines the implementation of hygiene and sanitation in the bar section of Oyster Dealer Beach Haus Batu Belig, Kerobokan Kelod, North Kuta, Badung, Bali. The research was motivated by the strategic role of food and beverage services in supporting tourism quality and by the contamination risks faced by bar operations in a semi-open coastal environment. A descriptive qualitative approach supported by limited quantitative data was applied. Data were collected through direct observation, semi-structured interviews with the Bar Manager and Bartender, and documentation related to operational procedures, equipment cleanliness, ingredient handling, and work area sanitation. The findings indicate that hygiene and sanitation have been implemented fairly well through standard operating procedures, personal hygiene practices, beverage hygiene, environmental cleaning, and bar equipment sanitation. However, several obstacles remain, including inconsistent employee compliance, time pressure during peak hours, high equipment usage, difficult-to-clean areas, and drainage problems. Management addresses these issues through supervision, regular training, daily briefings, clearer task distribution, general cleaning, drainage checks, and additional equipment. The study contributes practical recommendations for strengthening hygiene consistency and service quality in coastal bar operations.
Green Islamic HRM and Engagement on Employee Performance in Islamic Banks
This study aims to examine the effect of Green Islamic Human Resource Management (GIHRM) on employee performance in Islamic banks, with employee engagement serving as a mediating variable. The study is motivated by the need for Islamic banking institutions to strengthen the implementation of Islamic values, ethical governance, and environmental sustainability beyond a solely economic orientation. A quantitative approach with an explanatory research design was employed. Data were collected through structured questionnaires distributed to Islamic bank employees selected using purposive sampling. GIHRM was measured through green and Islamic recruitment, sustainability-oriented training, Islamic green performance appraisal, environmentally responsible reward systems, and workplace culture based on trustworthiness, excellence, justice, and environmental responsibility. Employee engagement was assessed through vigor, dedication, and absorption, while employee performance was measured through work quality, productivity, responsibility, Sharia compliance, service ethics, and sustainable work behavior. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that GIHRM positively affects employee engagement and employee performance. Employee engagement also positively influences performance and mediates the relationship between GIHRM and employee performance. These findings highlight the importance of integrating sustainability principles and Islamic values to enhance employee engagement and achieve sustainable organizational performance in Islamic banking institutions.
Profitability of Logistics Companies: Empirical Evidence of Accounts Receivable Turnover and Operating Cash Flow Ratio
The commercial resilience of the domestic distribution network depends heavily on its logistical infrastructure, yet global disruptions spanning from 2020 to 2024 exposed this framework to severe systemic shocks. This investigation interrogates the empirical dependencies of asset utilization yield against fluctuations in capital reclamation cycles and operational liquidity cushions within public freight enterprises listed on the Indonesia Stock Exchange (IDX). Methodologically motivated by structural disparities and divergent empirical findings in existing literature, this inquiry deploys a quantitative design using descriptive diagnostics and empirical verification. From a foundational universe of 19 logistics corporations, purposive sampling isolated a subset of 10 entities, yielding 50 panel observation units extracted from audited financial disclosures. The structural estimation relies on a pooled ordinary least squares architecture, validated through restricted residual sum of squares testing and score-based multiplier diagnostics executed via EViews 12. To safeguard statistical inference, the underlying error structure underwent exhaustive validation, including normality, multi-variable collinearity, cross-sectional heteroscedasticity, and first-order serial dependency metrics. The resulting parametric estimates reveal that the velocity of outstanding credit collection exerts a highly robust positive pressure on asset-based returns, whereas the metric evaluating core cash generation against immediate obligations fails to manifest a statistically meaningful linkage. Simultaneously, both financial dimensions interact to exert a joint structural impact on corporate returns, capturing an adjusted variance portion of 38.15%. Ultimately, these dynamics clarify that rigorous credit lifecycle optimization serves as the primary engine for capital returns within this industry.
The Effect of Service Quality on Customer Satisfaction
This study examines the effect of service quality on customer satisfaction at GOT Travel Batam, an online travel agent operating in Batam, Indonesia. The research addresses the problem of how different dimensions of service quality shape customer satisfaction in a digital travel-service context, where interactions are mediated by online platforms rather than face-to-face encounters. The main objective is to identify which dimensions of service quality significantly influence customer satisfaction and which dimension is the most dominant. A quantitative descriptive–verificative approach was applied using a survey of customers who had used GOT Travel Batam at least once in 2024–2025. A sample of 95 respondents was obtained through purposive sampling and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Service quality was measured through the SERVQUAL dimensions of tangibles, reliability, responsiveness, assurance, and empathy, while customer satisfaction was treated as the dependent variable. The results indicate that reliability and empathy have positive and significant effects on customer satisfaction, whereas tangibles, responsiveness, and assurance do not show significant effects in the proposed model. Empathy emerges as the most dominant dimension, followed by reliability. Overall, the findings suggest that online travel customers place greater emphasis on personal attention and dependable service performance than on physical evidence or mere response speed.In conclusion, service quality remains critical for customer satisfaction in digital OTAs, but the hierarchy of dimensions shifts empathy and reliability become the dominant drivers while tangibles, responsiveness, and assurance lose their direct influence
Sustainable Tourism: The Future of 2050 in Terms of Innovation, Technology, and Resilience of Tourism Destinations
The tourist industry is undergoing a significant upheaval, owing to technology improvements, sustainability demands, and rising global uncertainties such as pandemics, climate change, and economic crises. The purpose of this study is to look at the future of sustainable tourism in 2050 by studying the interaction between innovation, digital technology, and tourist destination resilience. The study performed a Systematic Literature Review (SLR) in conjunction with bibliometric analysis. Data were gathered from scholarly papers indexed in Google Scholar, Scopus, and Web of Science databases, then chosen using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method. According to the findings, contemporary tourism studies have emphasized innovation, smart tourism technology, and destination resiliency. Artificial Intelligence (AI), Big Data, Internet of Things (IoT), Augmented Reality (AR), and digital platforms all play important roles in improving destination management, boosting guest experiences, and achieving sustainability objectives. Furthermore, destination resilience is acknowledged as an important aspect in dealing with future crises and guaranteeing long-term tourist viability. The report presents an integrated framework and roadmap for 2050 that focuses on the synergy of innovation, technology, and resilience as the foundation for future intelligent, adaptable, and sustainable tourist destinations.
The Effect of Digital Leadership and Human Capital Agility on Employee Performance through Work Engagement in Technology-Based Organizations
This study aims to examine the influence of Digital Leadership and Human Capital Agility on Work Engagement and Employee Performance in the context of digital transformation. Rapid technological developments require organizations to strengthen leadership capabilities, workforce adaptability, and employee engagement to maintain sustainable performance. This study employed a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data collected from 250 respondents through a structured questionnaire. The proposed model was evaluated through measurement and structural model testing, including validity, reliability, coefficient of determination, and hypothesis testing. The findings indicate that all proposed relationships are positive and statistically significant. Digital Leadership positively influences Work Engagement (β = 0.371) and Employee Performance (β = 0.345), while Human Capital Agility has a positive effect on Work Engagement (β = 0.399) and Employee Performance (β = 0.200). Furthermore, Work Engagement significantly improves Employee Performance (β = 0.306). The structural model explains 38.3% of the variance in Work Engagement and 46.1% of the variance in Employee Performance, indicating a moderate explanatory power. Human Capital Agility emerges as the strongest predictor of Work Engagement, whereas Digital Leadership provides the greatest direct contribution to Employee Performance. These findings suggest that organizational performance in the digital era is influenced not only by effective leadership but also by employees’ adaptability and engagement. This study contributes to the literature by integrating leadership, agility, engagement, and performance within a single framework and offers practical implications for organizations seeking to improve employee performance through digital leadership development, workforce agility enhancement, and employee engagement initiatives.
Social Entrepreneurship in Sustainable Tourism: A Bibliometric Analysis of Governance, Resilience, and Regenerative Tourism Research
This study investigates the intellectual evolution of social entrepreneurship research within sustainable tourism through a bibliometric analysis of Scopus indexed publications published between 2019 and 2026. The study aims to identify dominant research themes, conceptual structures, and emerging sustainability trajectories shaping the relationship between tourism and social entrepreneurship. Bibliographic data were collected from the Scopus database using a structured search strategy and screened following the PRISMA 2020 framework. A total of 80 journal articles were analyzed using Bibliometrix, Biblioshiny, and VOSviewer to examine publication trends, keyword co occurrence, citation structures, and thematic interconnections. The findings demonstrate a significant expansion of tourism social entrepreneurship research, particularly following the post pandemic transformation of global tourism systems. The intellectual structure of the field is increasingly dominated by themes related to governance, resilience, social innovation, community empowerment, and regenerative tourism. The co occurrence network further reveals growing interdisciplinary convergence among sustainability science, governance studies, resilience theory, innovation research, and community based tourism perspectives. The findings indicate that social entrepreneurship is progressively evolving from a market oriented entrepreneurial concept toward a governance oriented sustainability mechanism embedded within broader processes of social ecological transformation and adaptive tourism development. The study contributes theoretically by repositioning social entrepreneurship within a sustainability transition and adaptive governance framework while identifying regenerative tourism and resilience based governance as important future research trajectories within sustainable tourism scholarship.
Artificial Intelligence (AI) in Tourism Entrepreneurship: A Systematic Literature Review
Artificial Intelligence (AI) has become one of the key technologies driving digital transformation in various sectors, including tourism entrepreneurship. Although research on AI continues to grow, studies that specifically map its development, applications, benefits, and challenges in tourism entrepreneurship remain relatively limited. Therefore, this study aims to systematically review the literature on AI in tourism entrepreneurship using a Systematic Literature Review (SLR) approach combined with bibliometric analysis. Research data were obtained from the Scopus database, covering the period 2020–2026. The article selection process follows PRISMA 2020 guidelines, and bibliometric analysis is conducted using VOSviewer to map publication trends, author collaboration networks, and relationships among keywords. The results show that publications on AI in entrepreneurship have increased significantly in recent years, with contributions from developed countries and journals focusing on innovation, sustainability, and entrepreneurship. Keyword analysis identified that the most studied AI applications include machine learning, natural language processing, chatbots, and generative AI such as ChatGPT. In addition, AI has been proven to deliver benefits such as increased operational efficiency, data-driven decision-making, service personalization, and business model innovation. However, its implementation still faces challenges, including limited digital competencies, high investment costs, and data security and privacy issues. This research provides a comprehensive understanding of the development and direction of AI research in tourism entrepreneurship and offers a research agenda to support the digital transformation of the tourism sector in the future.
Halal and Islamic Entrepreneurship in Sustainable Tourism Destinations
A comprehensive literature review to investigate halal and Islamic businesses in sustainable tourism destinations. The study focuses on a growing but fragmented literature linking halal tourism, Islamic entrepreneurship, MSME innovation, digital capacity, community empowerment, and sustainable destination competitiveness. Although halal tourism has received increasing academic attention, previous studies have largely focused on the tourist experience, halal attributes, Islamic marketing, certification, and sustainability as separate themes, so the entrepreneurial mechanisms underlying sustainable halal tourism have not been satisfactorily synthesized. This study uses a systematic literature review technique complemented by bibliometric and thematic analysis of Scopus indexed articles. According to the data, research on halal and Islamic entrepreneurship in sustainable tourism destinations increased between 2017 and 2025 with Indonesia, Malaysia, and Thailand making significant contributions. Based on thematic analysis, the main topics include sustainability, tourism development, innovation, community-based tourism, and sustainable entrepreneurship, while halal and Islamic entrepreneurship are still underrepresented in mainstream sustainable tourism research. The study concludes that halal and Islamic entrepreneurship should be positioned not only as business activities in accordance with religious teachings, but also as an ethical and entrepreneurial ecosystem that connects Islamic values, MSME innovation, digital transformation, community empowerment, halal assurance, and sustainable destination governance. This research contributes by presenting a comprehensive research agenda to expand halal tourism as a model for inclusive destination development.
The Influence of Waitstaff Service Quality on Guest Satisfaction at the Restaurant of Hotel Atsari Parapat
Guest satisfaction is a key indicator of service success in the hospitality industry, where waiter service quality plays a crucial role in creating positive customer experiences. This study aims to examine the influence of waiter service quality on guest satisfaction at the Atsari Parapat Hotel Restaurant. A quantitative approach with an associative research design was employed to analyze the relationship between the variables. The sample consisted of 80 hotel guests selected through purposive sampling based on the criterion that respondents had received direct waiter service. Data were collected using a five-point Likert scale questionnaire that met validity and reliability requirements, with all items declared valid and Cronbach’s Alpha values exceeding 0.70. Data were analyzed using simple linear regression. The findings revealed the regression equation Y = 30.135 + 3.228X, indicating that waiter service quality has a positive effect on guest satisfaction. The t-test result showed a t-value of 5.157, exceeding the t-table value of 1.99085, with a significance level of 0.000 (<0.05), confirming a significant relationship. The coefficient of determination (R²) of 0.754 indicates that waiter service quality explains 75.4% of the variation in guest satisfaction, while the remaining 24.6% is influenced by other factors. The study concludes that improving waiter competencies, service standards, and supporting facilities is essential for enhancing guest satisfaction and strengthening customer loyalty in the hospitality industry.
Experience-Based Tourism Marketing: Understanding Tourist Experiential Value in Sanur, Bali
This study examines experience-based tourism marketing by understanding how experiential value is constructed among tourists in Sanur, Bali, as a mature coastal destination with strong cultural characteristics. The research addresses the problem that tourism marketing practices are still predominantly promotion-oriented and have not fully captured the holistic experience of tourists as a core value in destination marketing. Therefore, the objective of this study is to explore how experiential value is formed through the interaction between tourists and key destination elements. This research employs a qualitative interpretative approach, utilizing observation, in-depth interviews, and documentation involving tourists, tourism stakeholders, and local communities. Data were analyzed using thematic interpretative analysis to identify patterns and dimensions of tourist experiences. The findings reveal that experiential value is constructed through the interaction of four main elements: servicescape, local culture, social interaction, and marketing practices. Servicescape and local culture were found to be the most dominant factors influencing tourists’ positive experiences, while social interactions and informal marketing practices strengthened emotional attachment and destination perception. The study proposes a conceptual model expressed as EV = f(SC, BL, IS, PM), indicating that experiential value is a function of these interconnected elements. The results emphasize that tourism marketing should shift from promotion-based approaches to experience-oriented strategies. This study contributes theoretically by expanding the experiential marketing framework in tourism and practically by providing strategic insights for destination stakeholders to enhance competitiveness through holistic experience management.
The Effect of Price, Product Quality, and Brand Image on the Purchase Decision of OMG (Oh My Glam) Cosmetic Products Among Gen Z in Lamongan Sub-district
This study aims to examine the influence of price, product quality, and brand image on purchasing decisions for OMG (Oh My Glam) cosmetic products among Generation Z in Lamongan District. The study uses a quantitative approach with explanatory research to analyze the relationship between the variables studied. The research sample consisted of 100 respondents selected using a purposive sampling technique. Data were collected through questionnaires with a Likert scale and analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Square (PLS) with the help of SmartPLS 4.0 software. The results of the study indicate that partially, price has a positive and significant influence on purchasing decisions. Meanwhile, product quality shows a negative and insignificant influence on purchasing decisions. Brand image is proven to have a positive and significant influence on purchasing decisions. In addition to partial testing, the analysis results also show that price, product quality, and brand image simultaneously have a positive and significant influence on purchasing decisions for OMG (Oh My Glam) cosmetic products among Generation Z in Lamongan Sub-district.