Brilliant International Journal Of Management And Tourism
Journal Title : Brilliant International Journal of Management and Tourism Initials : BIJMT Frequency : February, June, and October Print ISSN : 2810-076X Online ISSN : 2827-8380 Editor in Chief : Dr. Heru Yulianto., SE., MM DOI : 10.55606 Publisher : Lembaga Pengembangan Kinerja Dosen BIJMT : Brilliant International Journal Of Management And Tourism is published three times a year, in February, June and October by Lembaga Pengembangan Kinerja Dosen. This journal is SINTA 5 accredited (Decree of the Director General of Higher Education, Research and Technology Number 10/C/C3/DT.05.00/2025 dated March 21, 2025 concerning the Accreditation Rating of Scientific Journals for Period I of 2025) starting from Volume 2 Number 2 of 2022 to Volume 7 Number 1 of 2027. BIJMT aims to: Promote the latest research results on Management and/or Entrepreneurship. Only publish the results of Management research (such as Marketing Management, Financial Management, HR Management, Operations/Production Management, Business Management, etc.) and or Entrepreneurship as knowledge development. BIJMT welcomes papers with the above objectives and scope. The editor decides the paper to be published in BIJMT after being reviewed by an appointed reviewer (double blind review). Authors will be notified of reviewers' comments and suggestions. Indexed by : Journal Sponsors and Partners :
Bankruptcy Prediction of E-Commerce Companies on IDX Using Altman Z-Score, Springate, and Zmijewski
The growth of Indonesia’s e-commerce sector has been accompanied by significant challenges related to financial sustainability. Despite rapid expansion, several technology-based companies in the e-commerce subsector have recorded persistent losses, raising concerns about bankruptcy risks. This study aims to assess the probability of bankruptcy among e-commerce technology companies listed on the Indonesia Stock Exchange (IDX) by applying three analytical models: Altman Z-Score, Springate, and Zmijewski. The research employs a descriptive quantitative approach using documentation analysis of published financial statements. Findings reveal that each model produces varying levels of sensitivity in identifying financial distress. The Altman Z-Score and Zmijewski models emphasize capital structure and liquidity aspects, making them more effective in capturing solvency-related issues. In contrast, the Springate model prioritizes operational efficiency, offering a different perspective in evaluating financial performance. The analysis indicates that PT Goto Gojek Tokopedia Tbk and PT Global Niaga Tbk are consistently categorized within the bankruptcy zone across most models, while PT Bukalapak.com Tbk presents fluctuating outcomes depending on the model applied. These results highlight the importance of employing multiple predictive tools to strengthen the accuracy of bankruptcy assessments. The combined use of the three models serves as an early warning mechanism that provides valuable insights for both corporate management and external stakeholders. Furthermore, the study underscores the role of bankruptcy prediction in testing the going concern assumption, thereby assisting decision-makers in formulating preventive strategies and risk management policies to safeguard financial stability within Indonesia’s e-commerce sector.
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The Influence of Advertising and Trust on Marketplace Purchase Decisions and Their Impact on Repurchase Intentions of Gen Z Students in Madiun City
In the current digital era, information is readily available using digital technology. Economic activities are also facilitated by the digital economy. E-commerce is one such digital economic activity. The growth trend of e-commerce continues to increase annually. This expansion is driven by the emergence of various online buying and selling sites or marketplaces, which positively influence the high level of internet usage and spur the development of e-commerce in Indonesia. This study aims to examine the influence of advertising and online trust on marketplace purchase decisions. It also aims to examine how online advertising and trust in marketplaces influence Gen Z's repurchase intentions. The study used a quantitative method, as an explanatory research within a field survey. The sample size was 150 respondents. Data analysis was performed using the Partial Least Squares (PLS) method using SmartPLS version 3 software. PLS is a Structural Equation Modeling (SEM) method that is superior to other SEM techniques. The results of this study indicate that advertising has a significant positive effect on purchasing decisions and repurchase intentions. Further research indicates that trust has a positive and significant effect on both purchasing decisions and repurchase intentions. In this study, purchasing decisions also showed a positive and significant effect on repurchase intentions.
Evaluation of the Causes of Defects in Woven Sarongs at PT Ibrahim Bin Manrapi Using the Six Sigma Method
This study aims to trigger the causes of defects in woven sarong products at PT Ibrahim Bin Manrapi and provide improvement solutions through the application of the Six Sigma method with the DMAIC (Define, Measure, Analyze, Improve, Control) approach. The main problem faced by the company is the high level of product defects which reaches an average of 4.21% of total production, with the dominant types of defects including sewing defects (46.36%), color defects (24.96%), size defects (16.53%), and torn fabric (12.15%). Data were obtained through in-depth interviews, observations, and documentation in the production department. The measurement results show a Defects Per Million Opportunities (DPMO) value of 42,100 with a sigma level of 3.36, which indicates that production quality is still below Six Sigma standards. Analysis of the causes of defects using the 5M approach (Man, Machine, Method, Material, Measurement) shows that the main factors causing defects come from old ATBM weaving machines, lack of operator accuracy and skills, complicated manual work methods, and the absence of consistent quality control standards at the end of the process. Recommended improvement efforts include machine rejuvenation, workforce training, implementation of standard operating procedures (SOPs), and continuous quality monitoring through the use of control charts. The application of the Six Sigma method has proven effective in helping companies identify problem sources and develop strategies for systematic and sustainable product quality improvement.
Tourist Narratives on Authenticity of Experience at Agro-tourism Destinations: A Phenomenological Study from an Eco-Spiritual Perspective at Sukomakmur Agrotourism
This phenomenological study explores tourists' narratives and perceptions regarding the authenticity of experiences at Sukomakmur Agrotourism, Magelang, through an eco-spiritual lens. Agrotourism has evolved beyond agricultural education to encompass cultural, spiritual, and ecological dimensions, yet empirical studies on how tourists narrate authenticity in Indonesian agrotourism contexts remain limited. Using in-depth interviews with 15 tourists and participatory observation over three months (July-October 2025), the research employed interpretative phenomenological analysis to identify emerging patterns in tourists' authentic experiences. The research reveals that authenticity is interpreted through three interconnected dimensions: physical authenticity manifested through natural landscape and farming activities, cultural authenticity expressed through local wisdom and community interactions, and spiritual authenticity experienced through contemplative moments and transcendental connection with nature. Tourists describe experiencing profound connectedness, personal reflection, and transformative insights influenced by local wisdom and the religious-cultural milieu. The integration of eco-spiritual values significantly enhances tourist experience quality, creating memorable and meaningful encounters. The findings suggest that integrating eco-spiritual values can be a distinguishing element for sustainable agrotourism development, offering theoretical contributions to authenticity literature and practical guidance for destination management in creating transformative tourism experiences.
The Influence of Brand Image, Digital Advertising, Influencer Credibility, and Customer Trust on the Online Purchase Intention of Generation Z in Yogyakarta
This study aims to analyze the influence of brand image , digital advertising , influencer credibility , and customer trust on online purchase intention among Generation Z in Yogyakarta. The background of this study is based on the increasing online shopping activity among the younger generation who are highly exposed to digital technology and social media. The research method used is a quantitative approach with data collection through questionnaires distributed to Generation Z respondents aged 18–26 years who are active online shoppers in Yogyakarta. Data analysis was conducted using multiple linear regression to test the relationship between variables. The results showed that the four independent variables have a positive and significant effect on online purchase intention . This finding confirms that a strong brand image, relevant digital advertising, high influencer credibility, and good consumer trust are key factors in increasing online purchase intention among Generation Z. This study provides strategic implications for business actors in designing digital marketing strategies that are more adaptive to the characteristics of young consumers in the digital era.
Effect of Qris Digital Payments (Quick Response Code In-donesian Standard) On Students' Consumptive Behavior Madiun State Polytechnic
QRIS digital payment is a payment system via a QR code that users use when making a transaction. Digital payments that offer convenience for users do not always have a positive impact, but there are also negative impacts, one of which is consumer behavior. Consumptive behavior occurs due to the individual's tendency to buy things unplanned to fulfill desires without careful consideration in order to achieve satisfaction. The aim of this research is to determine the effect of QRIS digital payments on the consumer behavior of Madiun State Polytechnic students. This research uses quantitative methods with a type of causal research. The indicators used in this research include 5 indicators of digital payments according to Gosal and Linawati (2018) and 6 indicators of consumer behavior according to Sumartono 2002. The data collection technique used was a questionnaire with a sample of 97 people selected using purposive sampling. Instrument testing carried out includes validity tests, reliability tests and normality tests. The analytical method used is simple linear regression analysis and hypothesis testing using the t test. Data processing in the research was carried out using Microsoft Excel and SPSS. The research results show that QRIS digital payments influence consumer behavior with a significance value of 0.000. The ability of the QRIS digital payment variable to explain consumer behavior variables is 34.4% and the correlation value is 0.587.
The Effect of Workload and Incentives on Job Satisfaction of Nurses at Djoelham Binjai Regional Hospital
Human resources are the cornerstone of organizational sustainability, including hospitals where nurses serve as the frontline of healthcare services. The increasing demands at RSUD Djoelham Binjai, with a patient load disproportionate to the number of available nurses, present significant challenges to job satisfaction. This study aims to examine the effect of workload and incentives on the job satisfaction of non-civil servant nurses at RSUD Djoelham Binjai. The findings are expected to provide valuable insights for hospital management in enhancing nurses' performance through effective workload management and appropriate incentive schemes. Employing a quantitative research design with a survey approach, primary data were collected through questionnaires and interviews, while secondary data were obtained from relevant literature. A purposive sampling technique was applied, involving 59 non-civil servant nurses as respondents. Data analysis employed validity and reliability tests, multiple linear regression, F-tests, and t-tests, using SPSS 25. The results indicate that workload and incentives simultaneously exert a significant effect on job satisfaction, with an F-value of 27.355 and a significance level of 0.000 (<0.05). Partially, workload demonstrates a positive and significant effect on job satisfaction (t = 2.701; sig = 0.009), as do incentives (t = 2.915; sig = 0.005). These findings confirm that proportional workload distribution and adequate incentives can enhance nurses' job satisfaction. In conclusion, workload and incentives are critical factors in hospital human resource management, directly influencing the quality of healthcare services at RSUD Djoelham Binjai.
Strategy for Diversifying Tourist Attractions to Increase the Appeal of the Tourist Village of Tomok Parsaoran Simanindo, Samosir Regency
This research is a descriptive qualitative study conducted in Tomok Tourism Village, Simanindo Sub-district, Samosir Regency. The study aims to identify the causes of limited diversification of tourist attractions and to design strategies for developing attractions based on local culture. The findings indicate that the dominance of traditional attractions that are not creatively packaged, the lack of community training, and the underdeveloped institutional and promotional strategies are the main challenges. The proposed development strategy adopts a Strength-Opportunity (S-O) approach, focusing on enhancing community capacity, fostering cross-sector collaboration, and preserving Batak Toba culture through innovative cultural attractions. As an implementable solution, a Business Model Canvas (BMC) was designed to support the systematic management of cultural-based attractions. The BMC model includes key partners such as local government, universities, MSMEs, and the tourism awareness group (Pokdarwis); key activities such as thematic attraction development, community training, and digital promotion; and key resources including Batak culture, trained local human resources, and the surrounding natural environment. The value propositions highlight authentic and participatory cultural experiences. Customer segments include cultural tourists, students, and digital-savvy travelers. Distribution channels focus on digital platforms, travel agents, and tourism events. The cost structure includes attraction development, training, promotion, and infrastructure. Revenue streams come from entrance fees, MSME product sales, tourism packages, and CSR support. This model is expected to enhance attraction diversification and strengthen Tomok Tourism Village’s position as a leading cultural destination in the Lake Toba area.
Utilization of Facebook Social Media as a Popular Communication Media in 2025
The purpose of this research is to examine in depth how Facebook social media can be utilized as a popular communication medium towards 2025. Through a review of various sources and previous studies, this research aims to understand the trends and developments in the use of Facebook as a primary communication tool in the future. The research method uses a qualitative approach with a literature study and in-depth interviews. Three informants who were considered knowledgeable in the area were interviewed to gather the necessary data. The results indicate that Facebook remains the dominant social media platform and continues to grow as a communication medium that facilitates interaction and socialization among various groups. Furthermore, the platform’s use is expected to increase the effectiveness of digital communication, support a variety of social and economic activities, and strengthen interpersonal connections in the virtual world. Facebook’s role as a central communication tool is predicted to be pivotal in shaping the future of digital communication and social interactions.
Perceptions of Experience and Tourist Loyalty Towards the Attractions of Sawah Lukis Binjai: A Phenomenological Study From A Destination Marketing Perspective
This study aims to explore in depth how tourists interpret their experiences when visiting Sawah Lukis Binjai and how these experiences contribute to the formation of loyalty to the destination. Using a phenomenological approach, the study relies on personal narratives obtained through in-depth interviews and participant observation to reveal a more authentic understanding of the tourism experience. The results show that Sawah Lukis is not merely viewed as an ordinary tourist attraction, but as a space capable of evoking emotional attachment, cultural appreciation, and spiritual reflection for visitors. The visual beauty, interactive activities, the tranquil rural atmosphere, and warm social interactions contribute significantly to shaping the destination's positive image. Authentic and personally meaningful experiences encourage tourists' desire to revisit and foster an intrinsic drive to recommend the destination to others. Thus, tourism experiences are a crucial element in designing sustainable and value-oriented destination marketing strategies.
Promotion Strategy to Increase Sales Volume at Desi Store in Nagari Pinaga Aua Kuniang, Pasaman District, West Pasaman Regency
This study aims to determine how to increase sales volume at Desi Store through promotional strategies. This study aims to formulate promotional strategies as an effort to increase sales volume at Desi Store which requires business actors to be honest, fair and responsible, understand the rules of trading according to sharia, conduct buying and selling based on divinity because Muslim sellers believe that all forms of transactions they make will be held accountable by Allah SWT. Desi Store is located in Nagari Pinaga, Aua Kuniang, Pasaman District, West Pasaman Regency. The type of research used is Qualitative Descriptive and field research , namely data collected directly by the author through structured interviews with the owner and employees of Desi Store. Data analysis used is SWOT analysis, namely analysis of data obtained to identify strengths, weaknesses, opportunities, and threats . The results of the study indicate that the SWOT analysis conducted indicates that Toko Desi's position is in Quadrant I (SO) with the highest score of 3.5, which means Toko Desi has excellent internal strengths and simultaneously faces various significant opportunities from the external environment. In conclusion, the SO strategy from a sharia perspective places Toko Desi in a strong position to grow aggressively while maintaining Islamic values. With consistent and innovative implementation, Toko Desi has the potential not only to increase sales volume but also to obtain blessings (barakah) in its business. The results of the overall analysis indicate that Toko Desi's promotional strategy is incomplete and still relies on traditional promotions. The IFE and EFE analyses prove that although there are many strengths and opportunities, weaknesses in the digital promotion aspect and threats from online competition need to be addressed immediately. Recommended promotional strategies include social media, digital training, event collaborations, and loyalty programs to increase sales sustainably and implement sharia marketing principles.
The Influence of Financial Ratios on Financial Distress: An Empirical Study of Banks Listed on the Indonesia Stock Exchange
This study aims to analyze the effect of financial ratios on financial distress conditions in banking companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2024 period. The independent variables in this study include the liquidity ratio (Current Ratio), the solvency ratio (Debt to Assets Ratio), the profitability ratio (Return on Equity), and the activity ratio (Total Assets Turnover), while the dependent variable is financial distress measured using a dummy variable. The sampling method uses a non-probability sampling approach with a purposive sampling technique, resulting in 20 banking companies that meet the research criteria. Data analysis was carried out using the logistic regression method to test the extent to which the probability of financial distress can be predicted through the financial ratios used. The results show that the Current Ratio, Debt to Assets Ratio, Return on Equity, and Total Assets Turnover do not have a significant effect on financial distress conditions in banking companies in Indonesia. This finding indicates that traditional financial ratios have not been able to effectively detect potential financial difficulties in the banking sector which has special characteristics in capital structure and asset management. This research is expected to be a reference for researchers and practitioners in developing a more comprehensive financial distress prediction model in the future.
The Influence of Halal Certification and Standardization on Product Innovation of Food and Beverage MSMEs in the Sharia Tourism Park of Pamah Semelir, Langkat Regency, North Sumatra
In the face of growing global competition and changing consumer preferences, product innovation has become essential for success and growth in the food and beverage sector. Halal certification and standardization can play significant roles in driving innovation by motivating micro, small, and medium enterprises (MSMEs). Halal certification encourages MSMEs to develop products that adhere to halal standards, while standardization offers a regulatory framework that can influence creativity and flexibility in the innovation process. This research explores the impact of halal certification and standardization on product innovation within food and beverage MSMEs located in the Sharia Tourism Park of Langkat Regency. Using a quantitative approach with a positivist paradigm, the study employs purposive sampling to collect data through questionnaires. The study population consists of 89 MSMEs in the food and beverage sector operating within the Sharia Tourism Park, all meeting specific criteria. The data was processed and analyzed using SPSS software. The study's findings reveal that the hypothesis regarding halal certification (X1) was rejected, as the t-calculated value was smaller than the t-table value, indicating that other factors may influence product innovation. Conversely, the hypothesis for halal standardization (X2) was accepted, as the t-calculated value exceeded the t-table value, demonstrating a significant effect of halal standardization on product innovation. Additionally, the F-test results show that both halal certification and standardization together significantly affect product innovation in the MSMEs of Langkat Regency's Sharia Tourism Park.
The Effect of Interest Rates and Inflation on Credit Demand through Non-Performing Loans: A Study of Banks Listed on the IDX
This study aims to analyze and test the effect of changes in interest rates and inflation rates on credit demand, with non-performing loans (NPLs) as a mediating variable. The research objects include conventional banks listed on the Indonesia Stock Exchange for the 2019-2024 period. Through purposive sampling technique , 40 banks were obtained that met the criteria as research samples. Data analysis was conducted using the path analysis method to identify direct and indirect relationships between variables. The results of the study revealed that interest rates did not affect NPLs, nor did inflation affect NPLs. Interest rates and inflation also did not affect credit demand. Meanwhile, NPLs had a negative effect on credit demand. However, NPLs were unable to mediate the effect of interest rates and inflation on credit demand. These findings indicate that the NPL level affects credit demand in conventional banks listed on the IDX for the 2019-2024 period.
Rupiah on Wheels: A Descriptive Study on the Investment Feasibility of Public Transportation Companies in Indonesia
The rapid development of urban areas in Indonesia over the past two decades has significantly transformed mobility patterns and increased the importance of efficient public transportation systems. However, despite government initiatives to expand mass transport infrastructure, public transportation companies continue to face financial and structural challenges that affect their investment attractiveness. This study aims to assess the investment feasibility of public transportation companies listed on the Indonesia Stock Exchange (IDX) through a descriptive quantitative approach. Financial ratio analysis was employed, focusing on liquidity, solvency, profitability, and activity ratios, including Debt to Equity (DER), Times Interest Earned (TIER), Return on Assets (ROA), and Net Profit Margin (NPM). Secondary financial data were analyzed using descriptive statistics to evaluate the financial performance of selected companies between 2023 and 2024. The results reveal that most firms experienced notable improvements in solvency and profitability, with SDMU, NELY, and BIRD showing the highest increases in TIER at 69.73, 11.96, and 6.03 respectively, reflecting stronger operational efficiency and debt-servicing capacity. Conversely, JAYA and TAXI recorded declines of -0.80 and -18.72, indicating weaker financial stability. These findings suggest that the Indonesian public transportation sector demonstrates moderate but improving investment feasibility, offering attractive opportunities for medium- to long-term investors. The study concludes that companies such as SDMU, BIRD, NELY, and TMAS are financially more viable and potentially profitable investment choices, while firms with declining ratios should be approached cautiously. Ultimately, sustainable investment decisions in this sector should consider both financial and non-financial aspects, including governance, innovation, and social responsibility.
The Role of National Civil Capital in Improving Underprivileged Women’s Businesses: An Islamic Economic Analysis
This study discusses the role and financing mechanism of PT Permodalan Nasional Madani (PNM) through the Membina Ekonomi Keluarga Sejahtera (Mekaar) program in improving the businesses and welfare of underprivileged women in Polewali Mandar Regency. The issues raised focus on how the financing program not only increases women's economic capacity but also reflects the core values of Islamic economics. The purpose of this study is to analyze the role of PNM Mekaar in empowering underprivileged women and to assess the extent to which the principles of justice ( al-'adl ), benefit ( al-ma ṣ la ḥ ah ), and mutual assistance ( at-ta'āwun ) are applied in its financing mechanism. The study uses a descriptive qualitative method with a field study approach through in-depth interviews, observation, and documentation of program facilitators and active clients. The results show that unsecured financing, group mentoring, and entrepreneurship training are effective strategies in strengthening capital access, business capacity, and social solidarity among underprivileged women. This practice aligns with the principles of maqā ṣ id al-sharī ʿ ah, particularly in safeguarding and developing wealth ( ḥ if ẓ al-māl ). However, the implementation of Islamic economic values in the Mekaar program is more substantive social than formal contractual, considering that PNM still operates within a conventional system. The conclusion of this study confirms that the Mekaar program is an economic empowerment model that integrates Islamic values practically and contextually, and contributes to strengthening women's economics based on justice and welfare.
The Impact of Compensation, Reputation, and E-Recruitment on Students’ Job Application Interest in State-Owned Enterprises
This study aims to analyze the effect of Compensation, Reputation, and E-recruitment on Job Application Interest in State-Owned Enterprises among Undergraduate Management Study Program students of Class of 2020 and 2021, University of Riau. The population in this study were students who had participated in an internship program in a State-Owned Enterprise, totaling 180 students. The number of samples in this study was carried out using the proportionate stratifield random sampling technique , which is a sampling technique that has members or elements that are not homogeneous and stratified proportionally, so that the number of samples in this study was 124 students. The results of the study with hypothesis testing showed that Compensation, Reputation, and E-recruitment simultaneously had a positive and significant effect on Job Application Interest, Compensation had a positive and significant effect on Job Application Interest, Reputation had a positive and significant effect on Job Application Interest and E -recruitment had a positive and significant effect on Job Application Interest
Dynamics of Cultural Commodification in Tourism Development in the Karo Region and Its Implications for Sustainability
This study explores the dynamics of cultural commodification in the tourism development of the Karo region in North Sumatra, Indonesia, an area rich in traditional architecture, rituals, oral arts, and symbolic textiles. Despite its cultural vibrancy, the region faces increasing pressures from tourism growth and digital media exposure, which have led to the transformation of cultural expressions for commercial consumption. The research focuses on how these commodification processes reshape cultural meanings, alter community agency, and challenge the sustainability of Karo cultural identity. The study aims to classify the forms of cultural commodification in Karo tourism and assess their implications for cultural preservation. Using a qualitative methodology, the research integrates a systematic review of literature, analysis of tourism-related documents, and examination of digital cultural representations on platforms like YouTube, TikTok, and Instagram. The analysis identifies three forms of commodification: (1) performative commodification, where cultural ceremonies and performances are adapted for tourists; (2) visual commodification, where Karo culture is aestheticized in digital media; and (3) material commodification, seen in the commercialization of cultural symbols like Uis Gara motifs. While these practices create economic opportunities, they also risk diminishing cultural depth and authenticity. The study concludes that enhanced cultural governance, community participation, and responsible creative economy development are crucial for long-term cultural sustainability.
The Influence of Viral Marketing, Influencer Marketing, and Consumer Reviews on Purchase Decisions for La Roche-Posay Products: A Study of La Roche-Posay Users in Tulungagung
The development of digital technology drives changes in consumer behavior in the process of searching for information and making purchasing decisions, especially for skincare products. La Roche-Posay as one of the international dermocosmetic brands has experienced increasing popularity in Indonesia along with the development of viral marketing, influencer marketing, and consumer reviews on various digital platforms. This study aims to analyze the influence of Viral Marketing, Influencer Marketing, and Consumer Reviews on Purchasing Decisions of La Roche-Posay products in Tulungagung. The approach used is quantitative research with an associative research type. The population in this study were La Roche-Posay product users in Tulungagung, with a purposive sampling technique and a total of 100 respondents. Primary data were obtained through the distribution of Likert scale questionnaires and analyzed using multiple linear regression. The results showed that Viral Marketing, Influencer Marketing, and Consumer Reviews had a positive and significant effect both partially and simultaneously on Purchasing Decisions. The coefficient of determination (R²) value of 0.63 indicates that the three independent variables are able to explain 63% of the purchasing decision variables, while the rest is influenced by other factors outside the research model. These findings confirm that digital marketing strategies through viral content, influencers, and consumer reviews play a crucial role in increasing skincare product purchasing decisions in the digital era, particularly for the La Roche-Posay brand in Tulungagung.
The Influence of Green Brand Authenticity on Consumer Purchase Intention: Mediating Role of Environmental Commitment
The rising demand for credible sustainability practices has positioned green brand authenticity as a critical factor influencing consumer evaluation and behavior. However, existing studies show inconsistent results regarding the direct impact of authenticity on purchase intention and provide limited insight into the psychological mechanisms underlying this relationship. This research addresses these gaps by investigating the influence of green brand authenticity on consumer purchase intention and examining the mediating role of environmental commitment. A quantitative survey was conducted with 150 respondents who had experience purchasing environmentally friendly products. Data were analyzed using multiple regression and mediation testing through a three-equation model supported by Sobel analysis. The results show that green brand authenticity significantly and positively influences both environmental commitment and consumer purchase intention. Furthermore, environmental commitment was found to partially mediate the rela-tionship, indicating that authenticity not only enhances consumers’ cognitive trust in a brand’s envi-ronmental claims but also strengthens their moral engagement with ecological values, which in turn in-creases their likelihood of purchasing green products. These findings contribute to sustainability research by demonstrating the importance of internal psychological factors in shaping consumer responses to authentic environmental initiatives. The study concludes that authentic green branding strategies can foster deeper environmental commitment and more consistent purchasing behavior. Limitations include the cross-sectional design and the use of purposive sampling, suggesting that future research should consider longitudinal and cross-cultural approaches to validate the robustness of these findings.
Strategy For Empowering Tourist Village Communities Towards Sustainable Communities In Bongkasa Pertiwi, Badung
This study examines the development of community-based tourism villages as a foundation for sustainable development aligned with the Sustainable Development Goals (SDGs). Bongkasa Pertiwi Tourism Village in Badung Regency has significant tourism potential, but its community empowerment strategies are suboptimal. The objectives of this study include analyzing the implemented empowerment strategies, identifying supporting and inhibiting factors, and evaluating the strategies' contribution to the formation of a sustainable community. Using a qualitative approach, the study involved village communities, tourism managers, and the local government as key informants. Data were collected through in-depth interviews, participant observation, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing techniques. The results indicate that empowerment strategies include capacity building training, strengthening village institutions, and developing local culture-based attractions. The main supporting factors are community solidarity, government support, and natural and cultural potential. Conversely, limited human resources (HR), access to funding, and suboptimal promotion are inhibiting factors. Nevertheless, the empowerment strategies in Bongkasa Pertiwi have positively contributed to sustainable community development, although further managerial and economic optimization remains crucial.
Analysis of the Effect of Exchange Rate Profitability and Foreign Ownership on Transfer Pricing
This study aims to examine the effect of profitability, exchange rates, and foreign ownership on transfer pricing. The sampling method was purposive sampling and obtained 22 samples of companies that met the criteria. The data used were secondary data in the form of financial reports and annual reports of companies listed on the Indonesia Stock Exchange during the 2021-2023 period. The analytical method used in this study was multiple regression analysis. The results of this study indicate that (1) Profitability has a positive and significant effect on transfer pricing. This means that high profitability encourages companies to carry out transfer pricing by shifting profits. (2) Exchange rate has no effect on transfer pricing. This explains that the exchange rate is not one of the considerations for companies in carrying out transfer pricing. (3) Foreign ownership does not affect transfer pricing. High foreign ownership will tend to minimize the practice of transfer pricing to consider the risks that will be faced in the future, such as a decline in the company's value which will impact minority and majority shareholders.
Optimizing Target Costing Implementation for Cost Efficiency and Increasing Product Profits
This research is a type of qualitative research using a case study approach. The data sources used in this research are primary and secondary data. Primary data consists of data obtained from field observations and informant interviews. Meanwhile, secondary data consists of data that has been obtained from the company which is then reprocessed by researchers. The data analysis and processing used in this research is to obtain research supporting data and then process it using the target costing method until finally conclusions can be drawn from the research process. The results of this research indicate that the application of the target costing method is effective for efficient production costs by obtaining a difference of Rp. 340,206,650 of the total production costs carried out before and after implementing the target costing method of Rp. 516,244,150 and Rp. 176, 037, 500. Then there was an increase in product profits by looking at the difference between income in 2020 and 2021 which had increased by 71.4% as well as implementing additional alternatives by making changes to the selling price combined with value engineering methods so that it is able to maximize profits in accordance with initial planning.
The Influence of Entrepreneurial Orientation and Digital Transformation on Business Performance with Innovation Capability as a Mediating Variable in Fashion SMEs in Jakarta
Micro, Small, and Medium Enterprises (MSMEs) fashion is one of the creative sectors that is experiencing rapid development in Jakarta. However, increasingly fierce competition, changing market trends, and digitalization require MSMEs to have an entrepreneurial orientation and adaptability through digital transformation. This study aims to analyze the effect of Entrepreneurial Orientation (EO) and Digital Transformation (DT) on Business Performance (BP) with Innovation Capability (IC) as a mediation variable. The study used a quantitative approach through a survey of 212 fashion MSME actors in Jakarta and analyzed using PLS-SEM. The results showed that EO and DT significantly positive effect on BP and IC. IC also has a significant positive effect on BP. However, IC does not mediate the relationship of EO to BP, but mediates the relationship of DT to BP. This finding confirms the importance of developing innovation and digital transformation capabilities in improving the performance of fashion MSMEs in Jakarta.
Determinants of Rice Consumption in South Sulawesi Using a Panel Data Approach
This study aims to analyze the factors that affect rice consumption in South Sulawesi Province using a panel data approach for 2018–2024. The dependent variables used are rice consumption (tons), while the independent variables include per capita income, household size, rice production, human development index (HDI), and percentage of poor population. The analysis was performed with a panel data regression model using R software, with a series of model specification tests including the Chow test, the Hausman test, and the Lagrange Multiplier (LM) test. The best model obtained is the Fixed Effect Model (FEM). Partially, the variables of household size and rice production had a significant negative effect on rice consumption, while HDI had a significant positive effect. The variables of per capita income and poverty level have a negative but not significant effect. These results indicate that rice consumption in South Sulawesi is more influenced by social aspects and quality of life than purely economic factors. These findings affirm the importance of food security policies that focus on improving human development, rice distribution efficiency, and strengthening social protection programs to maintain the stability of household food consumption.
The Role of User Generated Content in Shaping Brand Perception and Purchase Intention
User-Generated Content (UGC) has become a central element of digital brand ecosystems, shaping how consumers evaluate products, form attitudes, and make purchase decisions. Despite its importance, existing studies often focus on a single content modality such as text or images resulting in incomplete explanations of how UGC influences consumer perceptions. This research addresses that gap by examining the multimodal characteristics of UGC, the problems arising from fragmented analytical approaches, and the need for a comprehensive model capable of capturing the combined effects of emotional tone, visual vividness, and social engagement intensity. The study aims to explain how these multimodal UGC features shape brand perception and purchase intention, and to provide a more integrated understanding of digital consumer behavior. A quantitative, explanatory methodology was proposed, combining UGC scraping from multiple platforms, multimodal feature extraction, and consumer surveys analyzed using Structural Equation Modeling. The findings show that UGC valence, vividness, and engagement intensity significantly influence brand perception, with valence emerging as the strongest driver. Brand perception subsequently demonstrates a robust mediating effect on purchase intention, confirming the theoretical expectation that consumers’ internal evaluations translate UGC exposure into behavioral outcomes. Comparisons with state-of-the-art research indicate that the proposed multimodal approach provides stronger explanatory power than single-modality models, advancing the conceptual and methodological understanding of UGC effects. The study concludes that UGC exerts both direct and indirect influence on consumer decisions through affective and cognitive pathways, offering substantive implications for digital marketing strategies while also highlighting opportunities for extending multimodal analysis through cross-cultural or longitudinal research designs.
Examining the Influence of Marketing and Human Resources Strategies on Financial Stability in Retail Businesses
This study investigates the joint influence of marketing strategy and human resource strategy on financial stability in retail businesses operating under increasingly volatile and technology driven market conditions. Retail firms face persistent challenges related to demand uncertainty, workforce dependency, and financial vulnerability, yet existing studies largely examine marketing and HR strategies as separate performance drivers. This research aims to address this gap by analyzing their direct and interactive effects on multidimensional financial stability. A quantitative explanatory design was employed using survey data from senior retail managers combined with audited financial reports. Structural equation modeling was applied to test causal relationships, while artificial intelligence based predictive modeling was used to enhance analytical robustness and capture non-linear patterns. The results show that both marketing strategy and human resource strategy have significant positive effects on financial stability. More importantly, their interaction effect is also statistically significant, indicating that strategic alignment between marketing and HR strengthens liquidity resilience, earnings consistency, and overall financial sustainability beyond their individual contributions. The AI model confirms these findings by identifying both strategies as the most influential predictors of financial stability, surpassing traditional firm characteristics. These findings demonstrate that financial stability in retail is not merely driven by accounting efficiency but fundamentally shaped by synchronized strategic capabilities. This study contributes to the literature by integrating marketing and HR strategies into a unified financial stability framework and extending retail finance research toward a multidimensional stability perspective. Managerially, the results emphasize the importance of coordinated investments in marketing capability and human capital development to achieve sustainable retail financial resilience.
Exploration of Domestic and Foreign Tourist Preferences toward Newa Concept-Based Tourism Activities in Bali
Research purposes This study aims to identify tourist preferences for four types of tourism activities classified under the NEWA concept: Nature , Ecotourism , Wellness , and Adventure . It also reveals how tourists prioritize these activities during their visits, thus providing in-depth insights into what tourists are most interested in. The expected benefit is to assist tourism village managers, policy makers, and tourism industry players in designing and developing tourism products and services that are more in line with market preferences. The type of research is descriptive quantitative with a survey data collection method using a questionnaire instrument. Respondents numbered 200 people who were domestic and international tourists visiting tourist attractions in Bali, including Kuta Beach, Ubud, Tanah Lot, and Kintamani. The data analysis technique used was descriptive statistical analysis. The results found that the majority of tourists showed a strong interest in tourism villages, especially those based on the NEWA concept. This indicates a great potential for the development of tourism villages that prioritize elements of nature, sustainability, and health, which is in line with the global trend of tourism that is increasingly concerned with the environment and well-being. Nature -based activities ranked highest in terms of tourist interest, followed by Adventure, Wellness , and Eco- friendly NEWA activities . This reflects that tourists tend to be more interested in experiences that involve direct interaction with nature, whether through environmental exploration, adventure, or activities that support health and well-being in the outdoors
The Influence of Leadership and Emotional Intelligence on Employee Loyalty at PT Primanusa Sejati
This study examines the influence of leadership and emotional intelligence on employee loyalty in PT Primanusa Sejati, a distribution company that is facing improvement violation employee discipline that causes a decrease in sales levels. This study examines how leadership and emotional intelligence influence employee loyalty. A quantitative approach was used with a saturated sample of 39 employees. Primary data were collected through observation, interviews, and questionnaires, measured using a Likert scale, and processed using SPSS Version 22. The results indicate that all three variables significantly and positively influence employee loyalty. influence leadership and emotional intelligence on employee loyalty, with a combined explanatory power of 58.9%. This highlights the important role of leadership and emotional intelligence in supporting employee loyalty. This study contributes theoretically by providing stronger empirical evidence regarding the relationship between these variables in a corporate context, as well as serving as a practical reference for corporate management in developing human resource development strategies.
Analysis of the Implementation of Inactive Archive Maintenance at PT XYZ
This study seeks to examine the implementation, challenges, and improvement efforts concerning inactive records maintenance at PT XYZ Head Office, Cawang, East Jakarta. The research adopts a descriptive qualitative method using a case study approach. Data collection techniques include observation, interviews, and documentation. The research informants were selected using purposive sampling, consisting of employees directly involved in inactive records management within the Secretary and General Affairs units. The findings reveal that the implementation of inactive records maintenance at PT XYZ has been carried out through several efforts, including environmental control of the records storage area, records security, and the arrangement and storage of inactive records in accordance with applicable regulations. However, the implementation has not been fully effective due to several constraints, including limited storage facilities and infrastructure, particularly filing cabinets, as well as limited human resources with sufficient competencies in records management. These conditions have resulted in the accumulation of records boxes and increased risks of damage and loss of inactive records. The efforts undertaken by PT XYZ to address these obstacles include organizing records based on the Records Retention Schedule (RRS), implementing security systems in the records storage area, and planning improvements in storage facilities as well as enhancing employee competencies through records management training. This study is expected to provide contributions, insights, and serve as an evaluation and recommendation for the company to improve the effectiveness of implementation of inactive records maintenance.
Generation Z Employee Engagement Measurement Model Using Gallup Q12 in the Hospitality Industry: A Study at Villa Seminyak, Bali
Employee engagement is a strategic factor for the hospitality industry because service quality is greatly influenced by employee commitment and involvement. This study aims to develop an employee engagement measurement model specifically for Generation Z employees at Villa Seminyak using the Gallup Q12 instrument. The research method uses a quantitative descriptive approach through the distribution of questionnaires to 34 Gen Z employees. The results show that the Basic Needs (Q1–Q2) and Teamwork (Q7–Q10) dimensions obtained the highest scores, while the Growth dimension (Q11–Q12) was the weakest aspect. These findings confirm that Gen Z requires role clarity, social support, and a collaborative work environment, but has high demands on career development and coaching. This study produces a Gen Z Employee Engagement model based on the Gallup Q12 combined with the psychological context and generational characteristics. This model can be used as a basis for developing HR strategies to improve employee engagement and hotel service quality
Evaluation of the Effectiveness of a Talent Management Program Based on Project Assignments in Enhancing the Loyalty of Red and White Cooperative Board Members in the Village Subdistrict
Talent management has become an increasingly important strategic issue for cooperative organizations operating at the village subdistrict level, where organizational sustainability relies heavily on the commitment and loyalty of board members. In the context of the Red and White Cooperative, board members not only function as decision makers but also as implementers of development programs closely tied to community interests. However, existing talent management approaches are largely designed for corporate or public sector settings and often fail to accommodate the governance characteristics of cooperatives. This study aims to evaluate the effectiveness of a talent management program based on project assignments in enhancing the loyalty of Red and White Cooperative board members at the village subdistrict level. The research adopts a quasi experimental approach using a pretest posttest design with a comparison group. Data were collected through structured loyalty questionnaires covering affective, normative, continuance, and behavioral dimensions, complemented by administrative records, participation logs, and project documentation. Descriptive and comparative analyses were applied to examine changes in loyalty levels before and after program implementation. The results indicate that board members participating in the project based talent management program experienced a notable increase in overall loyalty, particularly in affective and behavioral dimensions, compared to the comparison group, which showed relatively stable conditions. The findings suggest that project assignments, supported by mentoring and feedback mechanisms, foster psychological ownership, responsibility, and sustained engagement among board members.
This study examines ethical leadership as a strategic imperative in contemporary organizations, particularly within environments shaped by digital transformation and artificial intelligence (AI). While AI-driven systems offer significant advantages in efficiency and decision-making, organizations continue to face ethical challenges related to accountability, transparency, bias, and governance. The main problem addressed in this study is the limited integration of ethical leadership frameworks into strategic management and AI governance, where ethics is often treated as a peripheral value rather than a strategic capability. Accordingly, this study aims to reposition ethical leadership as a core strategic driver that guides organizational decision-making and responsible technology adoption. Using a qualitative analytical approach, this research synthesizes peer-reviewed literature on ethical leadership, strategic management, and AI governance through thematic and comparative analysis. The method focuses on identifying strategic patterns, governance mechanisms, and leadership roles that link ethical principles with long-term organizational objectives. The findings indicate that ethical leadership functions as a foundational strategic capability by aligning organizational values with strategic actions, strengthening governance structures, and enhancing stakeholder trust in AI-enabled decision systems. Ethical leadership is shown to play a critical role in mediating ethical risks associated with AI, such as opacity and accountability gaps, while supporting responsible innovation and organizational legitimacy. The synthesis of findings demonstrates that ethical leadership extends beyond individual moral behavior and operates at the strategic level through institutionalized policies, governance frameworks, and strategic planning processes.
The Intersection of Islamic Banking and Cryptocurrency: Opportunities and Challenges for Global Finance
The rapid development of financial technology has introduced cryptocurrency as a transformative innovation within the global financial system, raising fundamental questions regarding its compatibility with value-based financial models, particularly Islamic banking. Grounded in Sharīʿah principles that emphasize ethical finance, risk-sharing, asset-backed transactions, and the prohibition of ribā, gharar, and maysir, Islamic banking faces both opportunities and challenges in responding to the emergence of decentralized digital assets. This study aims to explore how Islamic banking can engage with cryptocurrency while maintaining its normative and ethical foundations, as well as to identify the key constraints that limit institutional adoption within global finance. Employing a qualitative research approach, the study conducts a systematic and interpretive review of scholarly literature, regulatory frameworks, and classical as well as contemporary Sharīʿah sources related to Islamic finance, blockchain technology, and cryptocurrency governance. The analysis reveals that blockchain technology demonstrates substantial alignment with Islamic banking principles through its transparency, traceability, and decentralized verification mechanisms, offering institutional potential in areas such as payments, trade finance, and smart contracts. However, the findings also indicate that cryptocurrency markets are characterized by high volatility, speculative behavior, weak real-sector linkage, and fragmented regulatory oversight, which raise significant ethical, financial, and governance concerns for Islamic banking institutions. Regulatory divergence and inconsistent Sharīʿah interpretations further complicate cross-border implementation and scalability. The study concludes that Islamic banking should adopt a selective and principle-oriented approach to cryptocurrency, distinguishing between permissible technological infrastructure and ethically problematic market practices.