Analisis Dampak Film Ticket to Paradise dalam Penguatan Citra Bali Sebagai Destinasi Wisata Budaya
DOI:
https://doi.org/10.55606/jempper.v5i2.6753Keywords:
Bali's Image, Cultural Tourism Destination, Film, Impact, Ticket to ParadiseAbstract
This research was conducted in Bali, specifically focusing on the influence of the film "Ticket to Paradise" in strengthening Bali's image as a cultural tourism destination globally. The purpose of this study was to analyze the film's impact on tourist perceptions and its contribution to strengthening Bali's cultural appeal through visual media. The benefits of this research are twofold: academic benefits in strengthening the literature in the field of tourism and media communication, and practical benefits for tourism stakeholders in optimizing film as a destination promotion tool. The method used in this study was a qualitative approach, with data collection techniques through in-depth interviews with informants from diverse backgrounds. The results indicate that the film "Ticket to Paradise" has a positive impact in five main aspects: increased tourist interest, influence on travel preferences, promotional cost efficiency, enhanced positive image through visuals, and long-term economic opportunities. However, the findings also indicate that this influence is not fully distributed, primarily because the film was not produced directly in Bali, thus suboptimal local economic opportunities. Therefore, this study emphasizes the importance of synergy between the local film and tourism industries in promoting sustainable and authentic cultural destination promotion through media communication.
References
Astuti, N. N. S., Virginiya, P. T., Bagiastuti, N. K., & Septevany, E. (2024). The future of green tourism in Bali: Challenges and opportunities. Journal of Applied Sciences in Travel and Hospitality, 7(2), 178–195. https://doi.org/10.31940/jasth.v7i2.178-195
Badan Pusat Statistik Provinsi Bali. (2021). Statistik wisatawan mancanegara ke Bali 2020. Badan Pusat Statistik Provinsi Bali.
Beeton, S. (2005). Film-induced tourism. Channel View Publications. https://doi.org/10.21832/9781845410162
Buchmann, A., Moore, K., & Fisher, D. (2010). Experiencing film tourism: Authenticity and fellowship. Annals of Tourism Research, 37(1), 229–248. https://doi.org/10.1016/j.annals.2009.09.005
Chen, F., & Mele, C. (2017). Film-induced pilgrimage and contested heritage space in Taipei City. City, Culture and Society, 9, 31–38. https://doi.org/10.1016/j.ccs.2016.02.001
Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches (3rd ed.). Sage Publications.
Dayu, B. S. A., & Syadli, M. R. (2023). Memahami konsep semiotika Ferdinand de Saussure dalam komunikasi. LANTERA: Jurnal Komunikasi dan Penyiaran Islam, 1(2), 152–164.
Denzin, N. K., & Lincoln, Y. S. (Eds.). (2011). The Sage handbook of qualitative research (4th ed.). Sage Publications.
Effendy, O. U. (2003). Ilmu, teori dan filsafat komunikasi. Citra Aditya Bakti.
Hidayaturrahman, M. (2021). Pengembangan pembangunan pariwisata di Kabupaten Sumenep perspektif hexa helix. Karaton: Jurnal Pembangunan Sumenep, 1(1), 131–146.
Hudson, S., & Ritchie, J. R. B. (2006). Promoting destinations via film tourism: An empirical identification of supporting marketing initiatives. Journal of Travel Research, 44(4), 387–396. https://doi.org/10.1177/0047287506286720
Kim, & Wang. (2023). [Data publikasi belum lengkap].
Kotler, P., Bowen, J., & Makens, J. (2014). Marketing for hospitality and tourism (6th ed.). Pearson.
Lukitasari, & Putra. (2017). [Data publikasi belum lengkap]. https://doi.org/10.1155/2017/2943467
McQuail, D. (2011). McQuail’s mass communication theory (6th ed.). Sage Publications.
Pike, S. (2002). Destination image analysis—A review of 142 papers from 1973 to 2000. Tourism Management, 23(5), 541–549. https://doi.org/10.1016/S0261-5177(02)00005-5
Saussure, F. de. (1959). Course in general linguistics (W. Baskin, Trans.). Philosophical Library. (Original work published 1916)
Sugiyono. (2009). Metode penelitian kuantitatif, kualitatif dan R&D. Alfabeta.
UNESCO. (2020). Cultural tourism and sustainable development (Policy document). UNESCO.
