Kadek Sinta Purnama Sari et al. 2026. Pengaruh Customer Relationship Management, Electronic Word of Mouth, dan Online Promotion terhadap Keputusan Pembelian pada Brand Make Up Wardah . Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan. 5, 2 (Feb. 2026), 69–83. DOI:https://doi.org/10.55606/jempper.v5i2.6423.