Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Journal Title: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Initials: JEMPPER Frequency: Januari, Mei dan September Print ISSN: 2809-5901 Online ISSN: 2809-6037 Editor in Chief: R. Agrosamdhyo, SE., MM. (STAI Denpasar) DOI: 10.55606 Publisher: Lembaga Pengembangan Kinerja Dosen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): ISSN: 2809-5901(cetak), ISSN: 2809-6037 (online) menyambut baik kiriman yang memberikan wawasan tentang terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan .Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 1 Nomor 2 Tahun 2022 sampai Volume 6 Nomor 1 Tahun 2027. Jurnal ini menyediakan tempat bagi para peneliti dan praktisi Ekonomi Manajemen termasuk bidang kepariwisataan dan perhotelan untuk mengembangkan, mengembangkan dan meningkatkan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Artikel bisa ditulis dalam bahasa Inggris bahasa Indonesia. Indexed by : Journal Sponsors and Partners :
Pengaruh Daya Saing, Kurs, PDB, dan Harga Terhadap Ekspor Karet Alam Indonesia ke Lima Negara Tujuan Utama Tahun 2005–2020
Natural rubber is a key export commodity in Indonesia, supporting the national economy alongside oil and gas. As the second-largest producer and exporter of rubber globally, Indonesia faces challenges in optimizing export value, particularly to major destination countries. Global demand for rubber, especially in the automotive and manufacturing sectors, is rising, creating significant opportunities for Indonesia. This study analyzes the impact of competitiveness, exchange rates, gross domestic product (GDP) of destination countries, and international prices on the value of Indonesian natural rubber exports to the United States, Japan, China, India, and South Korea from 2005 to 2020. Using an associative quantitative approach with panel data regression analysis, the study combines time series and cross-sectional data. Competitiveness is measured by the Revealed Comparative Advantage (RCA) method. The findings indicate that competitiveness, GDP of destination countries, and international prices positively and significantly affect export value. Higher competitiveness, GDP, and better international prices tend to increase export value. Conversely, exchange rates negatively affect export value, meaning that a depreciation of the rupiah can enhance exports by making rubber more competitive globally.
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Analisis Pengaruh Foreign Direct Investment dan Pendapatan Per Kapita terhadap Pertumbuhan Ekonomi di Indonesia
Economic growth is a key indicator for assessing the success of a country’s development, including Indonesia. This study aims to analyze the effect of Foreign Direct Investment (FDI), per capita income, and technology budget as a moderating variable on Indonesia’s economic growth during the 1993–2023 period. Using annual panel data over 31 years, the analysis employed panel data regression and Moderated Regression Analysis (MRA) to examine the relationships among variables. The results show that both FDI and per capita income have a positive and significant influence on national economic growth. Furthermore, the technology budget acts as a moderating factor that strengthens the relationship between FDI and economic growth, showing a positive and significant coefficient. These findings indicate that increasing foreign investment and per capita income are key drivers of Indonesia’s economic expansion. Moreover, government support through technology budget allocation enhances national economic competitiveness by fostering innovation and production efficiency. Therefore, policies that promote a conducive investment climate, income equality, and technological advancement should be prioritized to ensure sustainable and inclusive economic growth in Indonesia.
Praktik Pemasaran Digital di Hotel Jimbarwana Jembrana Bali
This study aims to analyze and formulate an ideal digital marketing innovation model to increase occupancy at the Jimbarwana Hotel in Jembrana Regency. Using quantitative and qualitative (explanatory) approaches, this study examines five types of digital marketing: website, social media, SEO, email marketing, and online advertising. The quantitative analysis shows that all types of digital marketing have a significant influence on digital marketing innovation. Specifically, website (0.221) and online advertising (0.218) have a very strong influence, followed by social media (0.207), email marketing (0.242), and SEO (0.236). Furthermore, digital marketing innovation is proven to have a very strong and significant influence on digital marketing effectiveness (0.779). The qualitative analysis strengthens these findings by identifying key strategies for each digital element. The website is seen as the "digital face" that must prioritize speed and easy navigation. The use of SEO and SEM is considered crucial for visibility, despite having to compete with OTAs. Social media such as Instagram and TikTok are effective for engagement, while email marketing is used for customer retention. Online advertising (Google Ads, Meta Ads) is considered essential for reach, but it needs to be managed efficiently. Overall, this study formulates a holistic digital marketing model that integrates various platforms to address hotel occupancy challenges.
Strategi Pembangunan Desa Wisata untuk Peningkatan Kesejahteraan Masyarakat
Tourism managed and developed by the local community is one of the main pillars in realizing sustainable rural economic development. This study aims to analyze the development strategy of Bi'ih Tourism Village, Banjar Regency, South Kalimantan, in improving community welfare through the integration of the Community-Based Tourism (CBT) concept and a digital approach. In this study, the method used is descriptive qualitative with primary data collection through interviews with the Village Head, BUMDes administrators, youth organizations, MSME actors, and local tourists, as well as secondary data from village profile documents and Tourism Office reports. The results of this study indicate that Bi'ih Village has opportunities in developing durian agrotourism and preserving Banjar culture, but still faces obstacles in terms of digital promotion, technological literacy, and information media management. The implementation of strategies that combine community participation, digital literacy training, and revitalization of village promotional media is expected to strengthen the image of the destination while increasing community income. The integration of CBT with Smart Tourism can create an inclusive, adaptive, and sustainable tourism management model. This research also provides implications for other villages in South Kalimantan to adopt a similar approach as an effort to strengthen the local economy based on digital innovation and cultural wisdom.
Analisis Kelayakan Investasi Pembangunan Gedung Rawat Inap pada Rumah Sakit Islam Ibnu Sina Padang Panjang
This study aims to analyze the investment feasibility of constructing an inpatient building at Ibnu Sina Islamic Hospital, Padang Panjang. The increasing need for healthcare facilities, along with regulatory policies regarding standardized inpatient care, encourages the development of a new building projected to enhance service quality and hospital capacity. The research employs quantitative methods, including analysis of NPV, IRR, Payback Period, and Profitability Index, complemented by non-financial analysis covering market, technical, management, and social aspects. The results show that the project is financially feasible, with a positive NPV of Rp 117,409,000, an IRR of 14%, and a Payback Period of six years and nine months, although the Profitability Index is under 1. Overall, the inpatient building construction is assessed as potential and feasible, with recommendations for periodic evaluations to ensure the sustainability of long-term benefits. This research also offers recommendations to hospital management for making investment decisions in the healthcare sector in response to regulatory changes and market demands.
Kontribusi Destinasi Wisata dalam Mengoptimalkan Retribusi Dinas Pariwisata Kota Bukittinggi
The background of this research is the tendency for retribution realization from tourist destinations in Bukittinggi City to be consistently below its target. The study aims to measure the contribution of tourist destinations in optimizing the retribution of the Bukittinggi City Tourism Office. The research uses a descriptive quantitative method, collecting secondary data from the Bukittinggi City Tourism Office (2015-2024) and primary data (interviews and observations). The research objects include the Kinantan Wildlife and Cultural Park (TMSBK) and the Japanese Cave Panorama Park (TPLJ). The results show that the contribution of tourist destinations to retribution is quite significant, with the highest percentage reaching 49.39% in 2024 and an average of 50.51% in the "very good" category. However, this contribution still shows yearly fluctuations and is not yet optimal. The internal management of retribution faces major challenges, including illegal parking and the use of conventional payment systems. This research concludes that the optimization of retribution not only depends on internal performance but also requires a management system that upholds justice, transparency, and public benefit.The implication of this research is the importance of evaluating data to identify strengths and weaknesses in the retribution management system, in order to support the annual achievement of optimal retribution.
Analisis Strategi Marketing Produk Pembiayaan Murabahah dalam Meningkatkan Jumlah Nasabah
Marketing strategies are also needed by BMT Agam Madani Nagari Batu Taba to increase the number of customers for all its products, especially in murabahah financing. Murabahah financing to customers who need funds to start or develop their businesses, especially for residents of Nagari Batu Taba who are engaged in the convection, trade, and agriculture sectors. This study aims to find marketing methods that can increase the number of customers for murabahah financing at BMT Agam Madani Nagari Batu Taba. In this study, the method applied is field research with a qualitative approach. The data collected comes from primary and secondary sources through observation, interviews, and documentation. Data processing and analysis are carried out through three steps, namely data reduction, data presentation, and drawing conclusions. The findings of this study indicate that the number of customers for murabahah financing products has decreased. This decline is due to the lack of socialization and promotion activities and the presence of other more well-known financial institutions that are a threat to BMT in competing. Word of mouth marketing methods or direct invitations from mosques are considered less effective. Therefore, BMT Agam Madani Nagari Batu Taba needs to strengthen its marketing strategy known as 4P: product, price, place, and promotion. Especially in terms of promotion, it needs to be integrated with digital methods to reach more customers and increase sales.
Analisis Implementasi Manajemen Operasional PT. Tom Burger Group di Kab. Lima Puluh Kota
In today's era, the food industry has grown very rapidly, especially with the increasing demand for quality and innovative food. The rapidly growing industry today makes competition between companies in the world increasingly tight. Each company will compete to be at the forefront to meet consumer needs in the market in order to survive in the midst of competition. Every company or industry must have a vision and mission to continue to grow in addition to obtaining great profits. PT. TOM BURGER GROUP is one of the famous food industry companies in West Sumatra. The type of research used in this study is qualitative research with a descriptive approach. Qualitative research is a research procedure that produces descriptive data in the form of written or spoken words from people and observed behavior. The results of this study indicate that PT. TOM BURGER GROUP has carried out operational management well, but behind that there are still obstacles faced by the company in carrying out its operational management, but with the solutions implemented by PT. TOM BURGER GROUP can be expected that the company's operations will run well. The implementation of operational management has indeed been carried out at PT. Tom Burger Group by planning the production system, controlling production and implementing a production information system.
Faktor – Faktor yang Mempengaruhi Kinerja Karyawan pada PT Lima Prima Jaya Kota Solok
The purpose of this research is to identify: (1) the effect of the Work Environment on Employee Performance at PT Lima Prima Jaya in Solok City, (2) the effect of Individual Characteristics on Employee Performance at PT Lima Prima Jaya in Solok City, and (3) the combined effect of Work Environment and Individual Characteristics on Employee Performance at PT Lima Prima Jaya in Solok City. For this study, a total sampling method was employed, resulting in 30 respondents. The study utilizes a quantitative approach with primary data. The findings indicate that: (1) the X1 variable, which represents the Work Environment, has a t value exceeding the t-table (4.291 > 2.05183) and a significance level of 0.000 < 0.05, suggesting that the work environment has a partial impact on employee performance; (2) the X2 variable, which represents Individual Characteristics, has a t value less than the t-table (1.743 < 2.05183) and a significance level of 0.093 > 0.05, indicating that individual characteristics do not have a partial impact on employee performance; (3) the results of the F-test reveal that the F-count is greater than the F-table (13.519 > 3.354), indicating that the work environment and individual characteristics together influence employee performance. This is further supported by an R Square value of 0.500, which indicates that the work environment and individual characteristics account for 50.0% of employee performance at PT Lima Prima Jaya in Solok City, with the remaining 50.0% being affected by other factors not covered in this research.
Peran Bank Syariah dalam Membangun Kemitraan untuk Pencapaian Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals Poin 17) di Sumatera Barat
The role of Islamic banks in building partnerships to support the achievement of Sustainable Development Goal 17 in West Sumatra. This point emphasizes the importance of collaboration between various parties to achieve inclusive, sustainable, and equitable development. As financial institutions based on Islamic principles, Islamic banks have a social responsibility to play an active role in community economic empowerment and strengthen cross-sector collaboration, particularly in the micro, small, and medium enterprise (MSME) sector. This research used a descriptive qualitative method with secondary data obtained from the financial reports of Islamic banks in West Sumatra from 2021 to 2023. The results indicate that Islamic banks play a role in building partnerships through various financing schemes such as murabahah, mudharabah, and musyarakah. Furthermore, Islamic banks also establish strategic partnerships with local governments, businesses, and local communities to strengthen financial literacy, expand financial inclusion, and promote economic equality within the community based on Islamic values. Despite their significant contribution, Islamic banks still face challenges such as low public understanding of Islamic financial products, limited technology and human resources, and suboptimal synergy between institutions. Therefore, regulatory strengthening, innovation in Islamic banking services, and support from all stakeholders are needed to ensure effective partnerships and maximize their contribution to achieving the SDGs in West Sumatra.
Strategi Pengelolaan Sampah di Kawasan Wisata Ancol dalam Mendukung Pariwisata Berkelanjutan
The dense tourism activities in urban coastal areas such as Taman Impian Jaya Ancol create complex ecological consequences, particularly in waste management, which directly affects environmental quality and the image of the tourism destination. The cleanliness issue in this area not only impacts aesthetic aspects but also reflects the effectiveness of destination governance. Tourism sustainability is difficult to achieve if waste management systems fail to adapt to the dynamic behavior of visitors and increasing environmental pressures. This condition raises a fundamental question regarding what kind of waste management strategy can be effectively implemented to support sustainable tourism in the Ancol tourism area, and how policies, infrastructure, and community participation contribute to this effort. This study aims to analyze waste management strategies in the Ancol Tourism Area within the context of sustainable tourism development. The research employs a qualitative descriptive approach using the Systematic Literature Review (SLR) method based on thirty journals related to waste management practices in coastal tourism areas. The analysis was conducted through identification, selection, and synthesis of data to understand management patterns and implementation challenges. The findings show that successful waste management is influenced by infrastructure availability, community participation, regulatory consistency, and adaptive technological innovation. The recommended strategies include a dynamic-load cleaning management system, community-based monitoring system, mini waste stations, circular economy principles, and cross-sector collaborative governance. These findings emphasize the importance of integrating technical and social strategies to strengthen waste management systems and promote coastal destination sustainability.
Analisis Dampak Wisata Peridon terhadap Perekonomian Masyarakat di Desa Aek Nabirong Kecamatan Koto Balingka Kabupaten Pasaman Barat
This study is influenced by the importance of the tourism sector as one of the main drivers of regional economic growth, particularly in rural areas. There is considerable tourism potential in Pasaman Barat Regency, Koto Balingka District, specifically in Aek Nabirong Village. This destination not only offers natural beauty that attracts visitors but also creates economic opportunities for the surrounding community. The purpose of this research is to analyze the impact of Peridon Tourism on the overall economic condition of Aek Nabirong Village and to identify both direct and indirect effects of tourism on local income. The research method employed is a qualitative approach, with data obtained through observation, interviews, and documentation involving local communities, business actors, and tourism stakeholders. The findings indicate that Peridon Tourism contributes to increasing community income through culinary businesses, rental of tourism facilities, and employment opportunities in the tourism area. In addition, the presence of this destination opens up new business opportunities for local residents. However, several challenges remain in its development, including unstable visitor numbers each year, limited supporting facilities, and difficult road access.
Dekontruksi Makanan Penutup Apem Menjadi Petit Four Product dalam Sajian Standar Hotel
This research aims to study and deconstruct the traditional Indonesian dish known as kue apem, which becomes a petit four product expected to meet the standards of presentation in star-rated hotels. Apem, as a typical Indonesian dessert, is generally served simply. The deconstruction process includes modifications to the shape, appearance, size, texture, and taste while maintaining the traditional flavors. This research uses research and development (R&D) with a 4D model, namely (define, design, development, and dissemination). The instrument used in data collection is a questionnaire distributed to 25 panelists of lecturers and students of the Prima Internasional Tourism Polytechnic. The trial in this study used hedonic testing, which examines preferences for color, taste, texture, aroma, and appearance. The results of the study show that modifying apem cake into petit four products can enhance their attractiveness. In conclusion, the aspects of color, taste, aroma, texture, and appearance are acceptable to consumers. This study is expected to provide new references for the culinary and hospitality industries.
Pengaruh Biaya Transportasi, Jarak ke Fasilitas Kesehatan, dan Intensitas Pengguna PBI JKN terhadap Beban Out-Of-Pocket Masyarakat Miskin di Kabupaten Lebak
Health is a fundamental right guaranteed by the state; however, poor communities still face significant challenges in financing healthcare due to high out-of-pocket (OOP) expenditures. According to the 2022 National Health Accounts (NHA) data, the OOP proportion in Indonesia reached 30.6% of total national health expenditures—exceeding the World Health Organization (WHO) safety threshold of 20%. This condition indicates that the financial burden of healthcare remains heavy, particularly for low-income groups, even though they are beneficiaries of the National Health Insurance – Contribution Assistance Recipients (Jaminan Kesehatan Nasional – Penerima Bantuan Iuran or JKN-PBI). The National Socioeconomic Survey (SUSENAS) of March 2024 revealed that 51.20% of residents in Banten Province who experienced health complaints chose not to seek treatment, citing transportation costs and the long distance to healthcare facilities as primary reasons. These non-medical barriers further exacerbate the OOP burden among the poor. This study aims to analyze the influence of transportation costs, distance to healthcare facilities, and the intensity of JKN-PBI utilization on the out-of-pocket burden of poor households in Lebak Regency. The study population consists of JKN-PBI participants in Guradog Village, Curugbitung District, with a total sample of 160 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the SPSS software. The results show that, simultaneously, transportation costs, distance, and JKN-PBI utilization intensity have a significant effect on OOP. Partially, transportation costs and distance have a positive and significant effect, while JKN-PBI utilization intensity has a negative and significant effect. This study emphasizes the importance of equitable access to healthcare facilities, transportation subsidies for JKN-PBI participants in remote areas, and the enhancement of JKN utilization.
Kepuasan Pelanggan: Determinan dan Dampaknya terhadap Loyalitas
The objective of this study is to examine the influence of promotion and service quality on customer loyalty through customer satisfaction in the context of Shopee e-commerce in Bekasi. The analysis in this research employs a quantitative approach using primary data. The testing stages include: evaluation of the measurement model (outer model), which covers convergent validity, discriminant validity, and reliability tests; and evaluation of the structural model (inner model), which encompasses R-Square and Q-Square tests, goodness-of-fit assessment, and hypothesis testing involving both direct and indirect effects. Data were collected through questionnaires, resulting in 160 valid respondents. The sampling method used is non-probability sampling with a purposive sampling approach. The analytical tool applied in this study is Smart-PLS version 4.1.1.2. The findings reveal that promotion and service quality significantly affect customer satisfaction in Shopee e-commerce in Bekasi. Furthermore, promotion, service quality, and customer satisfaction collectively influence customer loyalty. Additionally, promotion and service quality contribute to customer loyalty through the mediating role of customer satisfaction.
Analisis Perspektif Multi-Stakeholder Terkait Pengembangan Taman Kehati Hutan Pelawan dengan Konsep Healing Forest Sebagai Inovasi Pariwisata Berkelanjutan
Sustainable tourism has become a key direction of global tourism development, emphasizing the balance between economic, social, and environmental aspects. One of the emerging innovative approaches is the healing forest concept, which utilizes forest environments as natural spaces for physical and mental restoration. This study aims to analyze the perspectives of multiple stakeholders regarding the development of the Taman Kehati Hutan Pelawan in Namang Village, Central Bangka Regency, by implementing the healing forest concept as an innovation for sustainable tourism. The research employed a mixed-method approach (qualitative and quantitative), collecting data through interviews, observations, and questionnaires involving 45 respondents from government institutions, tourism managers, local communities, visitors, academics, and media representatives. Data were analyzed descriptively using Likert scales and qualitative data reduction. The results reveal that both the community and visitors have a positive perception of the area’s development, with the highest scores found in indicators of tourist interest in the healing forest concept (4.48) and support for its development (4.08). Stakeholder perspectives highlight the need for improving human resource capacity, enhancing tourism facilities, and strengthening cross-sector collaboration to achieve sustainable tourism governance.
Pengaruh Kualitas Pelayanan, Atmosfer dan Positive Emotion terhadap Revisit Intention pada Tahoma Cafe and Eatery
This study examines the influence of service quality, cafe atmosphere, and positive emotions on revisit intention at Tahoma Café & Eatery in Denpasar, Bali. Using a quantitative approach and non-probability (accidental) sampling technique, 108 customers (Likert scale 1–5) completed a questionnaire that was valid (r > 0.30) and reliable (Cronbach's α > 0.70). Analysis using multiple linear regression in SPSS after all classical assumption tests were met (normality, no multicollinearity, and homoscedasticity). The results show that service quality (β = 0.380; p < 0.001), atmosphere (β = 0.304; p < 0.001), and positive emotions (β = 0.188; p < 0.001) have a positive and significant effect on revisit intention; Simultaneously, the model was significant (F = 72.339; p < 0.001) with clear capability (Adjusted R² = 0.667). Service quality is superior and responsive, combined with a comfortable atmosphere and positive emotions among visitors, which are the key to building loyalty and repeat visits in the cafe business.
Pengaruh Customer Experience, Service Quality, dan Perceived Value Terhadap Customer Loyalty Dimediasi Oleh Customer Satisfaction
Digital transformation through e-commerce has changed consumer preferences in purchasing beauty and cosmetic products online. However, the existence of offline stores remains relevant because it can provide an irreplaceable virtual shopping experience. This study aims to analyze the influence of Customer Experience, Service Quality, and Perceived Value on Customer Loyalty with Customer Satisfaction as a mediating variable. The approach used is a quantitative approach with the SEM-PLS data analysis method. The study population was customers of offline beauty and cosmetic stores in malls in the Greater Jakarta area. Data were obtained through distributing questionnaires via google forms and 115 respondents were analyzed using SEM-PLS. The results show that Customer Experience, Service Quality, and Perceived Value have a positive effect on Customer Satisfaction. In addition, Customer Satisfaction is proven to mediate the relationship between Customer Experience and Customer Loyalty. These findings provide a strategic contribution for beauty and cosmetic industry players, especially offline stores, that improving customer experience, service quality, and perceived value can shape customer loyalty. This study emphasizes the importance of optimizing the shopping experience as a competitive advantage in the digital era.
Pengembangan Board Game “PlanVest Quest: Build Your Fortune” sebagai Media Pembelajaran Investasi bagi Pemula
This study aims to develop a board game-based learning media titled "PlanVest Quest: Build Your Fortune" to improve investment literacy among high school students. The background of this research is based on the low level of financial literacy and the lack of interactive learning media in Economics subjects at SMA Negeri 3 Pasuruan. This gamification-based media is designed to make investment learning more interesting, contextual, and enjoyable. The study applies the Research and Development (R&D) method with the ADDIE model which includes the stages of analysis, design, development, implementation, and evaluation. A limited trial was conducted on 10th grade students involving validation by construct and content experts, as well as assessments from teachers and students. The research instrument in the form of a feasibility questionnaire and responses were analyzed descriptively quantitatively. The results showed that PlanVest Quest achieved a very high feasibility level with an expert validation score of 98% and very positive user responses. This media has proven effective in increasing learning motivation, understanding of investment concepts, and students' financial decision-making abilities. Therefore, this media can be used as an innovative alternative in Economics learning at the high school level.
Determinan Indeks Pembangunan Manusia di Kabupaten Aceh Tamiang
This study aims to analyze the influence of Per Capita Income, Poverty Rate, and Unemployment Rate on the Human Development Index (HDI) in Aceh Tamiang Regency. This study utilizes secondary data from the Central Statistics Agency of Aceh Tamiang Regency for the period 2010–2023 and is analyzed using multiple linear regression with Eviews 10 software. The results indicate that the Per Capita Income variable has a negative and significant effect on the HDI. The poverty rate variable has a negative and significant effect, while the unemployment rate variable has a negative but insignificant effect on the HDI in Aceh Tamiang Regency. Therefore, it can be concluded that increasing per capita income and reducing poverty and unemployment rates can drive improvements in the Human Development Index. Therefore, the local government is expected to focus more on policies related to increasing income and reducing poverty and unemployment to accelerate human development in this region.
Analisis Konsep Green Marketing pada Pengembangan Pariwisata Pesisir yang Berkelanjutan
This study stems from the growing awareness of the importance of sustainable coastal tourism management through the application of the green marketing concept. Increasing tourism activities in coastal areas often create environmental pressure, thus requiring marketing strategies that balance ecological and social aspects. In the context of regional development, green marketing is expected to serve as a strategic approach to create economic value without compromising the sustainability of natural resources. The purpose of this study is to analyze the extent to which green marketing contributes to the development of sustainable coastal tourism in Tegal Regency, Tegal City, and Brebes Regency. The research employs a qualitative analytical approach involving 200 informants, including tourism managers, local communities, and tourists. Data were collected through observation, interviews, and documentation, and analyzed thematically. The results show an average green marketing implementation level of 74.3%, with the highest performance found in waste management and eco-friendly product innovation. Overall, green marketing contributes positively to enhancing destination image and environmental awareness among tourism stakeholders.
Strategi Pengelolaan Dampak Lingkungan di PIK Jakarta Utara
Pantai Indah Kapuk (PIK) in North Jakarta faces increasing ecological pressure due to coastal reclamation, urban expansion, and intensive tourism activities. This study aims to formulate sustainable environmental management strategies for the PIK area using Strategic Management Theory as the analytical framework. The research employs a systematic literature review of 30 national and international journal articles published between 2023 and 2025 related to coastal environmental management. Data were collected through Google Scholar and analyzed using a thematic approach to identify effective strategic patterns. The findings reveal four main strategies for environmental management in PIK. First, identifying the causes of ecological degradation through the analysis of waste, sedimentation, and changes in coastal vegetation cover. Second, formulating mitigation policies collaboratively by involving the government, private sector, academia, and local communities. Third, implementing programs for waste control, mangrove ecosystem conservation, and energy efficiency through green innovation, environmentally friendly architecture, and community participation. Fourth, ensuring continuous evaluation of policy effectiveness through adaptive spatial monitoring and the application of the Strategic Environmental Assessment (SEA) framework. These four strategies form an integrative and adaptive framework for balancing economic growth with ecological sustainability. Their implementation is expected to position PIK as a model of sustainable urban coastal management in Indonesia.
Faktor Penting dalam Meningkatkan Loyalitas Pelanggan Jepunayu Salon
The phenomenon of negative reviews found at JEPUNAYU Salon reflects customer dissatisfaction that not only damages the salon’s reputation but also potentially erodes satisfaction levels and, ultimately, affects customer loyalty. This study aims to identify the influence of several variables, including service quality, store atmosphere, customer satisfaction, and customer loyalty at JEPUNAYU Salon. The research involved 108 respondents, and the data were processed using SmartPLS 4 software. This research employed quantitative data obtained from both primary and secondary sources. Data collection was conducted through questionnaires, and data analysis techniques included validity testing, reliability testing, measurement model (outer model), structural model (inner model), and hypothesis testing. The results show that service quality has a positive and significant effect on customer loyalty at JEPUNAYU Salon. Service quality also has a positive and significant effect on customer satisfaction. Store atmosphere positively and significantly affects customer satisfaction and customer loyalty. Furthermore, customer satisfaction positively and significantly affects customer loyalty. Customer satisfaction serves as a mediating variable that strengthens the influence of service quality on customer loyalty, as well as mediating the relationship between store atmosphere and customer loyalty at JEPUNAYU Salon. Future research is suggested to include additional variables to obtain more comprehensive results. Moreover, subsequent studies can be conducted in other service sectors to examine the consistency of the effects of service quality and store atmosphere on customer loyalty.
Strategi Peningkatan Tingkat Hunian Melalui Promosi, Kualitas Layanan, dan Citra Hotel di Bali Mega Hotel Jimbaran
This study examines how promotional strategies, service quality, and hotel image influence occupancy rates at Bali Mega Hotel Jimbaran. The research involved 98 respondents living in the South Kuta area, aged 17–45 years, who had stayed at the hotel more than once. Data were analyzed using Partial Least Square (PLS) version 4. The findings indicate that all three variables—promotional strategies, service quality, and hotel image—positively and significantly contribute to higher occupancy levels. These results highlight the importance of strengthening the hotel’s marketing efforts, particularly through engaging digital promotions that appeal to potential guests. In addition, improving service quality by enhancing staff responsiveness, refining guest interaction, and ensuring consistent service delivery is essential. The study also recommends upgrading outdated facilities, adding amenities that guests commonly expect, and ensuring greater comfort throughout the hotel environment. Collectively, these improvements can enhance the hotel’s overall image, align more closely with guest expectations, and ultimately increase the value perceived by tourists, thereby helping Bali Mega Hotel Jimbaran remain competitive in the hospitality market.
Pengembangan Pola Pikir Ekonomi Produktif pada Siswa SMK sebagai Persiapan Menghadapi Dunia Kerja dan Kewirausahaan
The increasingly competitive world of work and business demands that young people develop a productive economic mindset from an early age. This study aims to analyze the importance of strengthening a productive economic mindset for vocational high school students in preparing them to enter the world of work and business. The activities included theoretical training, such as workshops, and digital marketing simulations using social media. The results showed a 56% increase in student understanding and a significant transformation in entrepreneurial mindsets across eight key aspects: growth mindset, innovation, resilience, adaptability, risk-taking, proactivity, creativity, and visionary thinking. This study used a qualitative descriptive approach using observation, interviews, and a literature review. The results indicate that economics learning activities and the entrepreneurship program contribute positively to the development of a productive, creative, and independent mindset in students. By strengthening this mindset, students are not only oriented towards being job seekers but also have the potential to become job creators.
Pengaruh Kualitas Produk, Brand Image dan Store Atmosphere terhadap Keputusan Pembelian Konsumen pada Restoran Bale Udang Mang Engking Kuta
This study examines the influence of product quality, brand image, and store atmosphere on consumer purchasing decisions at Bale Udang Mang Engking Kuta. The research was conducted at the restaurant using a purposive sampling technique with 144 respondents who met the criteria of having visited the restaurant and being at least 17 years old. Primary data were collected through a Likert-scale questionnaire, which was tested for validity and reliability prior to analysis using Structural Equation Modeling with Partial Least Squares (SEM-PLS) through SmartPLS 4.0. The results show that the model has strong explanatory power (R² for purchasing decisions = 0.750). Partially, product quality has a positive and significant effect on purchasing decisions (coefficient = 0.339; t = 4.406; p = 0.000), brand image has a positive and significant effect (coefficient = 0.281; t = 3.356; p = 0.001), and store atmosphere also has a positive and significant effect (coefficient = 0.333; t = 3.508; p = 0.000). These findings confirm that improvements in product quality, the strengthening of brand image, and the creation of an appealing store atmosphere collectively enhance consumer purchasing decisions at Bale Udang Mang Engking Kuta. The practical implication of this study suggests that the restaurant’s management should maintain product freshness and taste consistency, reinforce brand uniqueness, and regularly update and maintain the physical environment and ambiance to sustain and increase consumer purchasing decisions.
Analisis Pengaruh Foreign Direct Invesment, Upah, dan Ekspor terhadap Penyerapan Tenaga Kerja di Industri Manufaktur di Indonesia
The manufacturing industry is a strategic sector that plays a vital role in Indonesia’s economy, serving as a major contributor to the Gross Domestic Product (GDP) and the largest absorber of formal labor. Over the past three decades, this sector has faced various global dynamics, including technological advancements, automation, and fluctuations in investment and exports, all of which influence labor structures. Amid the transition toward Industry 4.0, it is essential to understand how macroeconomic factors such as Foreign Direct Investment (FDI), wages, and exports shape employment absorption in the manufacturing sector. This study analyzes the effects of these variables on Indonesia’s manufacturing employment from 1994 to 2024 using a quantitative approach with secondary data from the Central Bureau of Statistics (BPS) and the Investment Coordinating Board (BKPM). Multiple linear regression analysis using EViews was employed to examine both simultaneous and partial effects. The findings show that FDI, wages, and exports significantly influence employment absorption simultaneously. Partially, FDI has a positive but insignificant effect, indicating the dominance of capital-intensive foreign investment. Conversely, wages and exports have positive and significant effects. These results highlight that productivity-aligned wage increases and strong export performance can expand production capacity and generate new jobs. Therefore, optimizing labor-intensive investment, implementing proportional wage policies, and strengthening export performance are crucial strategies to enhance employment absorption in Indonesia’s manufacturing sector.
Strategi Perencanaan Investasi untuk Meningkatkan Kesejahtraan Masyarakat
This study aims to examine effective investment planning strategies to improve community welfare, focusing on capital efficiency using the Incremental Capital Output Ratio (ICOR) indicator, human capital development, and enhancing the competitiveness of local economic sectors. The research method used is a qualitative literature review, which shows that a low ICOR value indicates high investment efficiency, driving optimal economic growth. Case studies in various regions, such as West Nusa Tenggara, Papua, and Palangka Raya, emphasize the importance of ICOR in allocating capital investment efficiently and productively. Additionally, improving the quality of human capital contributes to increased productivity, innovation, and investment absorption capacity, which in turn supports economic growth. Strengthening key economic sectors is also crucial in attracting investments that have a broad positive impact. In conclusion, the integration of capital efficiency, human capital development, and enhancing the competitiveness of local economic sectors in investment strategies plays a vital role in accelerating inclusive and sustainable economic growth and improving overall community welfare.
Pentingnya Partisipasi Publik dalam Perencanaan Pembangunan Nasional
Public participation is recognized as an essential principle in national development planning; however, its implementation in the Musrenbang process remains largely formal, government-dominated, and lacks transparency. This qualitative case study research analyzes the influence of public participation on the quality of planning, as well as the factors that hinder or support it, through interviews, observations, and document analysis. The results show that participation is at the tokenism level and is not yet inclusive, including in the utilization of e-Musrenbang. The study highlights the need for strengthening transparency, access to information, and community empowerment to achieve meaningful participation and more inclusive development. It emphasizes that public involvement is still symbolic rather than impactful, particularly for marginalized groups. Therefore, the study calls for enhancing the effectiveness of e-Musrenbang and creating a more inclusive space for community participation. By doing so, Musrenbang can become a more empowering platform that enables broader community engagement and contributes to fairer, more sustainable development.
Pengaruh Affiliate Marketing dan Diskon Live Tiktok terhadap Minat Beli Konsumen Generasi Z di Kota Bandung (Studi pada Produk Glad2glow)
The development of social commerce has changed the shopping habits of Generation Z consumers in Indonesia, especially on the TikTok Shop platform. This study analyzes the influence of affiliate marketing and TikTok live streaming discounts on Generation Z consumers' purchasing interest in Glad to Glow products in Bandung City. This study applies a quantitative methodology with a purposive sampling approach with 100 Generation Z respondents aged 18 to 28 years from Bandung City. Data were collected through direct questionnaire distribution and analysis was carried out using multiple linear regression using SPSS 21 software. The results of the study prove that affiliate marketing has a positive and significant effect on purchasing interest (t-count = 8.423; p <0.05) with a contribution of 40.4%. Live streaming discounts also have a positive and significant effect on purchasing interest (t-count = 9.099; p <0.05) with a greater contribution of 47.7%. Simultaneously, both variables show a significant effect on purchasing interest (F-count = 67.206; p <0.05) with a contribution of 58.1% to the variation in consumer purchasing interest. This study offers a theoretical perspective on the purchasing behavior of Generation Z consumers and practical suggestions for skincare companies to improve their marketing efforts on TikTok Shop.
Pengaruh FOMO dan E-WOM terhadap Pembelian Impulsif Produk The Originote di Shopee (Studi pada Gen-Z Kota Bandung)
The tendency for impulse buying in Indonesia’s beauty sector is rising, prompting this study to explore the effects of Fear of Missing Out (FoMO) and Electronic Word of Mouth (E-WOM) on impulsive purchases of The Originote products on Shopee among Gen-Z in Bandung. Using a quantitative method, 135 Gen-Z participants aged 18-28, active Shopee users who had bought The Originote products, were surveyed through questionnaires distributed in strategic locations in Bandung. Data analysis using multiple linear regression via SPSS revealed that FoMO significantly influences impulsive buying, with a score of 11.420 and significance <0.001. In contrast, E-WOM showed no significant partial effect, with a score of -0.147 and significance 0.883 (>0.05). However, combined FoMO and E-WOM factors significantly affected impulsive buying (F = 81.405, p < 0.001) with an R² of 0.552, indicating these variables explain 55.2% of impulsive buying behavior, while other factors contribute to the rest.
The Influence of Hyperreality, Social Norms, Peer Pressure, and Advertising on the Rise of Underage Nicotine Consumption: A Case Study of South Kuta, Bali
This study investigates the impact of hyperreality, social norms, peer pressure, and advertising on underage nicotine consumption in South Kuta, Bali. The research aims to explore the factors influencing the normalization of smoking and vaping among adolescents and to provide actionable insights for public health interventions. A mixed-method approach was employed, utilizing quantitative surveys with 89 participants aged 12-18 and qualitative interviews with four participants aged 13-15. Data were analyzed using descriptive statistics and thematic coding to identify patterns and themes. Results reveal that 72% of respondents frequently encountered tobacco advertisements, predominantly on social media, which often portrayed nicotine use as glamorous and socially rewarding. Peer pressure was a significant factor, with 45% of participants acknowledging encouragement from peers to smoke or vape. Social norms further contributed to the perception of vaping as socially acceptable, with 69% of respondents noting its normalization in their circles. Despite vaping being seen as less harmful than traditional cigarettes, this belief was primarily shaped by advertising rather than evidence. The study concludes that hyperreality, combined with peer dynamics and cultural norms, significantly influences adolescent nicotine consumption. This highlights the need for stricter advertising regulations, media literacy education, and peer-focused interventions. The findings emphasize the importance of addressing these interconnected factors through comprehensive strategies to mitigate the rising trend of underage nicotine use in Indonesia.
Business Digitalism: Digital Transformation, Strategy, and Customer Engagement in Contemporary Enterprises
This study examines the transformative impact of business digitalization on contemporary enterprises, focusing on how digital technologies reshape organizational structures, cultures, and value creation processes. In the era of the Fourth Industrial Revolution, companies increasingly rely on artificial intelligence, big data, automation, and cloud computing to enhance efficiency and remain competitive. Yet, the transition to digital systems introduces challenges such as cybersecurity risks, data management complexities, and organizational resistance to change. Drawing on the insights of Adam Smith and Marshall McLuhan, this research connects classical economic theories of labor division and competition with modern digital innovation, while also highlighting how digital media alter business models and customer engagement. Using a qualitative research design supported by an extensive literature review, the study identifies key themes including decentralized organizational structures, innovation-driven cultures, enhanced personalization, and the emergence of new digital value streams. The findings indicate that successful digital transformation requires a clear strategic vision, agile leadership, investment in digital talent, and robust cybersecurity measures. Overall, this research emphasizes that while digitalization offers immense opportunities, its benefits can only be fully realized when organizations address its challenges proactively and adapt continuously to technological change.