Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Journal Title: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Initials: JEMPPER Frequency: Januari, Mei dan September Print ISSN: 2809-5901 Online ISSN: 2809-6037 Editor in Chief: R. Agrosamdhyo, SE., MM. (STAI Denpasar) DOI: 10.55606 Publisher: Lembaga Pengembangan Kinerja Dosen Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan (JEMPPER): ISSN: 2809-5901(cetak), ISSN: 2809-6037 (online) menyambut baik kiriman yang memberikan wawasan tentang terkini dan utama yang berhubungan dengan studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan .Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 1 Nomor 2 Tahun 2022 sampai Volume 6 Nomor 1 Tahun 2027. Jurnal ini menyediakan tempat bagi para peneliti dan praktisi Ekonomi Manajemen termasuk bidang kepariwisataan dan perhotelan untuk mengembangkan, mengembangkan dan meningkatkan pengetahuan di bidang-bidang yang muncul dan berkembang dalam studi Ilmu Ekonomi Manajemen termasuk Manajemen Pariwisata dan Perhotelan. Artikel bisa ditulis dalam bahasa Inggris bahasa Indonesia. Indexed by : Journal Sponsors and Partners :
Pengaruh Daya Saing, Kurs, PDB, dan Harga Terhadap Ekspor Karet Alam Indonesia ke Lima Negara Tujuan Utama Tahun 2005–2020
Natural rubber is a key export commodity in Indonesia, supporting the national economy alongside oil and gas. As the second-largest producer and exporter of rubber globally, Indonesia faces challenges in optimizing export value, particularly to major destination countries. Global demand for rubber, especially in the automotive and manufacturing sectors, is rising, creating significant opportunities for Indonesia. This study analyzes the impact of competitiveness, exchange rates, gross domestic product (GDP) of destination countries, and international prices on the value of Indonesian natural rubber exports to the United States, Japan, China, India, and South Korea from 2005 to 2020. Using an associative quantitative approach with panel data regression analysis, the study combines time series and cross-sectional data. Competitiveness is measured by the Revealed Comparative Advantage (RCA) method. The findings indicate that competitiveness, GDP of destination countries, and international prices positively and significantly affect export value. Higher competitiveness, GDP, and better international prices tend to increase export value. Conversely, exchange rates negatively affect export value, meaning that a depreciation of the rupiah can enhance exports by making rubber more competitive globally.
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Analisis Pengaruh Foreign Direct Investment dan Pendapatan Per Kapita terhadap Pertumbuhan Ekonomi di Indonesia
Economic growth is a key indicator for assessing the success of a country’s development, including Indonesia. This study aims to analyze the effect of Foreign Direct Investment (FDI), per capita income, and technology budget as a moderating variable on Indonesia’s economic growth during the 1993–2023 period. Using annual panel data over 31 years, the analysis employed panel data regression and Moderated Regression Analysis (MRA) to examine the relationships among variables. The results show that both FDI and per capita income have a positive and significant influence on national economic growth. Furthermore, the technology budget acts as a moderating factor that strengthens the relationship between FDI and economic growth, showing a positive and significant coefficient. These findings indicate that increasing foreign investment and per capita income are key drivers of Indonesia’s economic expansion. Moreover, government support through technology budget allocation enhances national economic competitiveness by fostering innovation and production efficiency. Therefore, policies that promote a conducive investment climate, income equality, and technological advancement should be prioritized to ensure sustainable and inclusive economic growth in Indonesia.
Praktik Pemasaran Digital di Hotel Jimbarwana Jembrana Bali
This study aims to analyze and formulate an ideal digital marketing innovation model to increase occupancy at the Jimbarwana Hotel in Jembrana Regency. Using quantitative and qualitative (explanatory) approaches, this study examines five types of digital marketing: website, social media, SEO, email marketing, and online advertising. The quantitative analysis shows that all types of digital marketing have a significant influence on digital marketing innovation. Specifically, website (0.221) and online advertising (0.218) have a very strong influence, followed by social media (0.207), email marketing (0.242), and SEO (0.236). Furthermore, digital marketing innovation is proven to have a very strong and significant influence on digital marketing effectiveness (0.779). The qualitative analysis strengthens these findings by identifying key strategies for each digital element. The website is seen as the "digital face" that must prioritize speed and easy navigation. The use of SEO and SEM is considered crucial for visibility, despite having to compete with OTAs. Social media such as Instagram and TikTok are effective for engagement, while email marketing is used for customer retention. Online advertising (Google Ads, Meta Ads) is considered essential for reach, but it needs to be managed efficiently. Overall, this study formulates a holistic digital marketing model that integrates various platforms to address hotel occupancy challenges.
Strategi Pembangunan Desa Wisata untuk Peningkatan Kesejahteraan Masyarakat
Tourism managed and developed by the local community is one of the main pillars in realizing sustainable rural economic development. This study aims to analyze the development strategy of Bi'ih Tourism Village, Banjar Regency, South Kalimantan, in improving community welfare through the integration of the Community-Based Tourism (CBT) concept and a digital approach. In this study, the method used is descriptive qualitative with primary data collection through interviews with the Village Head, BUMDes administrators, youth organizations, MSME actors, and local tourists, as well as secondary data from village profile documents and Tourism Office reports. The results of this study indicate that Bi'ih Village has opportunities in developing durian agrotourism and preserving Banjar culture, but still faces obstacles in terms of digital promotion, technological literacy, and information media management. The implementation of strategies that combine community participation, digital literacy training, and revitalization of village promotional media is expected to strengthen the image of the destination while increasing community income. The integration of CBT with Smart Tourism can create an inclusive, adaptive, and sustainable tourism management model. This research also provides implications for other villages in South Kalimantan to adopt a similar approach as an effort to strengthen the local economy based on digital innovation and cultural wisdom.
Analisis Kelayakan Investasi Pembangunan Gedung Rawat Inap pada Rumah Sakit Islam Ibnu Sina Padang Panjang
This study aims to analyze the investment feasibility of constructing an inpatient building at Ibnu Sina Islamic Hospital, Padang Panjang. The increasing need for healthcare facilities, along with regulatory policies regarding standardized inpatient care, encourages the development of a new building projected to enhance service quality and hospital capacity. The research employs quantitative methods, including analysis of NPV, IRR, Payback Period, and Profitability Index, complemented by non-financial analysis covering market, technical, management, and social aspects. The results show that the project is financially feasible, with a positive NPV of Rp 117,409,000, an IRR of 14%, and a Payback Period of six years and nine months, although the Profitability Index is under 1. Overall, the inpatient building construction is assessed as potential and feasible, with recommendations for periodic evaluations to ensure the sustainability of long-term benefits. This research also offers recommendations to hospital management for making investment decisions in the healthcare sector in response to regulatory changes and market demands.
Kontribusi Destinasi Wisata dalam Mengoptimalkan Retribusi Dinas Pariwisata Kota Bukittinggi
The background of this research is the tendency for retribution realization from tourist destinations in Bukittinggi City to be consistently below its target. The study aims to measure the contribution of tourist destinations in optimizing the retribution of the Bukittinggi City Tourism Office. The research uses a descriptive quantitative method, collecting secondary data from the Bukittinggi City Tourism Office (2015-2024) and primary data (interviews and observations). The research objects include the Kinantan Wildlife and Cultural Park (TMSBK) and the Japanese Cave Panorama Park (TPLJ). The results show that the contribution of tourist destinations to retribution is quite significant, with the highest percentage reaching 49.39% in 2024 and an average of 50.51% in the "very good" category. However, this contribution still shows yearly fluctuations and is not yet optimal. The internal management of retribution faces major challenges, including illegal parking and the use of conventional payment systems. This research concludes that the optimization of retribution not only depends on internal performance but also requires a management system that upholds justice, transparency, and public benefit.The implication of this research is the importance of evaluating data to identify strengths and weaknesses in the retribution management system, in order to support the annual achievement of optimal retribution.
Analisis Strategi Marketing Produk Pembiayaan Murabahah dalam Meningkatkan Jumlah Nasabah
Marketing strategies are also needed by BMT Agam Madani Nagari Batu Taba to increase the number of customers for all its products, especially in murabahah financing. Murabahah financing to customers who need funds to start or develop their businesses, especially for residents of Nagari Batu Taba who are engaged in the convection, trade, and agriculture sectors. This study aims to find marketing methods that can increase the number of customers for murabahah financing at BMT Agam Madani Nagari Batu Taba. In this study, the method applied is field research with a qualitative approach. The data collected comes from primary and secondary sources through observation, interviews, and documentation. Data processing and analysis are carried out through three steps, namely data reduction, data presentation, and drawing conclusions. The findings of this study indicate that the number of customers for murabahah financing products has decreased. This decline is due to the lack of socialization and promotion activities and the presence of other more well-known financial institutions that are a threat to BMT in competing. Word of mouth marketing methods or direct invitations from mosques are considered less effective. Therefore, BMT Agam Madani Nagari Batu Taba needs to strengthen its marketing strategy known as 4P: product, price, place, and promotion. Especially in terms of promotion, it needs to be integrated with digital methods to reach more customers and increase sales.
Analisis Implementasi Manajemen Operasional PT. Tom Burger Group di Kab. Lima Puluh Kota
In today's era, the food industry has grown very rapidly, especially with the increasing demand for quality and innovative food. The rapidly growing industry today makes competition between companies in the world increasingly tight. Each company will compete to be at the forefront to meet consumer needs in the market in order to survive in the midst of competition. Every company or industry must have a vision and mission to continue to grow in addition to obtaining great profits. PT. TOM BURGER GROUP is one of the famous food industry companies in West Sumatra. The type of research used in this study is qualitative research with a descriptive approach. Qualitative research is a research procedure that produces descriptive data in the form of written or spoken words from people and observed behavior. The results of this study indicate that PT. TOM BURGER GROUP has carried out operational management well, but behind that there are still obstacles faced by the company in carrying out its operational management, but with the solutions implemented by PT. TOM BURGER GROUP can be expected that the company's operations will run well. The implementation of operational management has indeed been carried out at PT. Tom Burger Group by planning the production system, controlling production and implementing a production information system.
Faktor – Faktor yang Mempengaruhi Kinerja Karyawan pada PT Lima Prima Jaya Kota Solok
The purpose of this research is to identify: (1) the effect of the Work Environment on Employee Performance at PT Lima Prima Jaya in Solok City, (2) the effect of Individual Characteristics on Employee Performance at PT Lima Prima Jaya in Solok City, and (3) the combined effect of Work Environment and Individual Characteristics on Employee Performance at PT Lima Prima Jaya in Solok City. For this study, a total sampling method was employed, resulting in 30 respondents. The study utilizes a quantitative approach with primary data. The findings indicate that: (1) the X1 variable, which represents the Work Environment, has a t value exceeding the t-table (4.291 > 2.05183) and a significance level of 0.000 < 0.05, suggesting that the work environment has a partial impact on employee performance; (2) the X2 variable, which represents Individual Characteristics, has a t value less than the t-table (1.743 < 2.05183) and a significance level of 0.093 > 0.05, indicating that individual characteristics do not have a partial impact on employee performance; (3) the results of the F-test reveal that the F-count is greater than the F-table (13.519 > 3.354), indicating that the work environment and individual characteristics together influence employee performance. This is further supported by an R Square value of 0.500, which indicates that the work environment and individual characteristics account for 50.0% of employee performance at PT Lima Prima Jaya in Solok City, with the remaining 50.0% being affected by other factors not covered in this research.
Peran Bank Syariah dalam Membangun Kemitraan untuk Pencapaian Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals Poin 17) di Sumatera Barat
The role of Islamic banks in building partnerships to support the achievement of Sustainable Development Goal 17 in West Sumatra. This point emphasizes the importance of collaboration between various parties to achieve inclusive, sustainable, and equitable development. As financial institutions based on Islamic principles, Islamic banks have a social responsibility to play an active role in community economic empowerment and strengthen cross-sector collaboration, particularly in the micro, small, and medium enterprise (MSME) sector. This research used a descriptive qualitative method with secondary data obtained from the financial reports of Islamic banks in West Sumatra from 2021 to 2023. The results indicate that Islamic banks play a role in building partnerships through various financing schemes such as murabahah, mudharabah, and musyarakah. Furthermore, Islamic banks also establish strategic partnerships with local governments, businesses, and local communities to strengthen financial literacy, expand financial inclusion, and promote economic equality within the community based on Islamic values. Despite their significant contribution, Islamic banks still face challenges such as low public understanding of Islamic financial products, limited technology and human resources, and suboptimal synergy between institutions. Therefore, regulatory strengthening, innovation in Islamic banking services, and support from all stakeholders are needed to ensure effective partnerships and maximize their contribution to achieving the SDGs in West Sumatra.
Strategi Pengelolaan Sampah di Kawasan Wisata Ancol dalam Mendukung Pariwisata Berkelanjutan
The dense tourism activities in urban coastal areas such as Taman Impian Jaya Ancol create complex ecological consequences, particularly in waste management, which directly affects environmental quality and the image of the tourism destination. The cleanliness issue in this area not only impacts aesthetic aspects but also reflects the effectiveness of destination governance. Tourism sustainability is difficult to achieve if waste management systems fail to adapt to the dynamic behavior of visitors and increasing environmental pressures. This condition raises a fundamental question regarding what kind of waste management strategy can be effectively implemented to support sustainable tourism in the Ancol tourism area, and how policies, infrastructure, and community participation contribute to this effort. This study aims to analyze waste management strategies in the Ancol Tourism Area within the context of sustainable tourism development. The research employs a qualitative descriptive approach using the Systematic Literature Review (SLR) method based on thirty journals related to waste management practices in coastal tourism areas. The analysis was conducted through identification, selection, and synthesis of data to understand management patterns and implementation challenges. The findings show that successful waste management is influenced by infrastructure availability, community participation, regulatory consistency, and adaptive technological innovation. The recommended strategies include a dynamic-load cleaning management system, community-based monitoring system, mini waste stations, circular economy principles, and cross-sector collaborative governance. These findings emphasize the importance of integrating technical and social strategies to strengthen waste management systems and promote coastal destination sustainability.
Analisis Dampak Wisata Peridon terhadap Perekonomian Masyarakat di Desa Aek Nabirong Kecamatan Koto Balingka Kabupaten Pasaman Barat
This study is influenced by the importance of the tourism sector as one of the main drivers of regional economic growth, particularly in rural areas. There is considerable tourism potential in Pasaman Barat Regency, Koto Balingka District, specifically in Aek Nabirong Village. This destination not only offers natural beauty that attracts visitors but also creates economic opportunities for the surrounding community. The purpose of this research is to analyze the impact of Peridon Tourism on the overall economic condition of Aek Nabirong Village and to identify both direct and indirect effects of tourism on local income. The research method employed is a qualitative approach, with data obtained through observation, interviews, and documentation involving local communities, business actors, and tourism stakeholders. The findings indicate that Peridon Tourism contributes to increasing community income through culinary businesses, rental of tourism facilities, and employment opportunities in the tourism area. In addition, the presence of this destination opens up new business opportunities for local residents. However, several challenges remain in its development, including unstable visitor numbers each year, limited supporting facilities, and difficult road access.
Dekontruksi Makanan Penutup Apem Menjadi Petit Four Product dalam Sajian Standar Hotel
This research aims to study and deconstruct the traditional Indonesian dish known as kue apem, which becomes a petit four product expected to meet the standards of presentation in star-rated hotels. Apem, as a typical Indonesian dessert, is generally served simply. The deconstruction process includes modifications to the shape, appearance, size, texture, and taste while maintaining the traditional flavors. This research uses research and development (R&D) with a 4D model, namely (define, design, development, and dissemination). The instrument used in data collection is a questionnaire distributed to 25 panelists of lecturers and students of the Prima Internasional Tourism Polytechnic. The trial in this study used hedonic testing, which examines preferences for color, taste, texture, aroma, and appearance. The results of the study show that modifying apem cake into petit four products can enhance their attractiveness. In conclusion, the aspects of color, taste, aroma, texture, and appearance are acceptable to consumers. This study is expected to provide new references for the culinary and hospitality industries.
Pengaruh Biaya Transportasi, Jarak ke Fasilitas Kesehatan, dan Intensitas Pengguna PBI JKN terhadap Beban Out-Of-Pocket Masyarakat Miskin di Kabupaten Lebak
Health is a fundamental right guaranteed by the state; however, poor communities still face significant challenges in financing healthcare due to high out-of-pocket (OOP) expenditures. According to the 2022 National Health Accounts (NHA) data, the OOP proportion in Indonesia reached 30.6% of total national health expenditures—exceeding the World Health Organization (WHO) safety threshold of 20%. This condition indicates that the financial burden of healthcare remains heavy, particularly for low-income groups, even though they are beneficiaries of the National Health Insurance – Contribution Assistance Recipients (Jaminan Kesehatan Nasional – Penerima Bantuan Iuran or JKN-PBI). The National Socioeconomic Survey (SUSENAS) of March 2024 revealed that 51.20% of residents in Banten Province who experienced health complaints chose not to seek treatment, citing transportation costs and the long distance to healthcare facilities as primary reasons. These non-medical barriers further exacerbate the OOP burden among the poor. This study aims to analyze the influence of transportation costs, distance to healthcare facilities, and the intensity of JKN-PBI utilization on the out-of-pocket burden of poor households in Lebak Regency. The study population consists of JKN-PBI participants in Guradog Village, Curugbitung District, with a total sample of 160 respondents selected through purposive sampling. Data were analyzed using multiple linear regression with the SPSS software. The results show that, simultaneously, transportation costs, distance, and JKN-PBI utilization intensity have a significant effect on OOP. Partially, transportation costs and distance have a positive and significant effect, while JKN-PBI utilization intensity has a negative and significant effect. This study emphasizes the importance of equitable access to healthcare facilities, transportation subsidies for JKN-PBI participants in remote areas, and the enhancement of JKN utilization.
Kepuasan Pelanggan: Determinan dan Dampaknya terhadap Loyalitas
The objective of this study is to examine the influence of promotion and service quality on customer loyalty through customer satisfaction in the context of Shopee e-commerce in Bekasi. The analysis in this research employs a quantitative approach using primary data. The testing stages include: evaluation of the measurement model (outer model), which covers convergent validity, discriminant validity, and reliability tests; and evaluation of the structural model (inner model), which encompasses R-Square and Q-Square tests, goodness-of-fit assessment, and hypothesis testing involving both direct and indirect effects. Data were collected through questionnaires, resulting in 160 valid respondents. The sampling method used is non-probability sampling with a purposive sampling approach. The analytical tool applied in this study is Smart-PLS version 4.1.1.2. The findings reveal that promotion and service quality significantly affect customer satisfaction in Shopee e-commerce in Bekasi. Furthermore, promotion, service quality, and customer satisfaction collectively influence customer loyalty. Additionally, promotion and service quality contribute to customer loyalty through the mediating role of customer satisfaction.
Analisis Perspektif Multi-Stakeholder Terkait Pengembangan Taman Kehati Hutan Pelawan dengan Konsep Healing Forest Sebagai Inovasi Pariwisata Berkelanjutan
Sustainable tourism has become a key direction of global tourism development, emphasizing the balance between economic, social, and environmental aspects. One of the emerging innovative approaches is the healing forest concept, which utilizes forest environments as natural spaces for physical and mental restoration. This study aims to analyze the perspectives of multiple stakeholders regarding the development of the Taman Kehati Hutan Pelawan in Namang Village, Central Bangka Regency, by implementing the healing forest concept as an innovation for sustainable tourism. The research employed a mixed-method approach (qualitative and quantitative), collecting data through interviews, observations, and questionnaires involving 45 respondents from government institutions, tourism managers, local communities, visitors, academics, and media representatives. Data were analyzed descriptively using Likert scales and qualitative data reduction. The results reveal that both the community and visitors have a positive perception of the area’s development, with the highest scores found in indicators of tourist interest in the healing forest concept (4.48) and support for its development (4.08). Stakeholder perspectives highlight the need for improving human resource capacity, enhancing tourism facilities, and strengthening cross-sector collaboration to achieve sustainable tourism governance.
Pengaruh Kualitas Pelayanan, Atmosfer dan Positive Emotion terhadap Revisit Intention pada Tahoma Cafe and Eatery
This study examines the influence of service quality, cafe atmosphere, and positive emotions on revisit intention at Tahoma Café & Eatery in Denpasar, Bali. Using a quantitative approach and non-probability (accidental) sampling technique, 108 customers (Likert scale 1–5) completed a questionnaire that was valid (r > 0.30) and reliable (Cronbach's α > 0.70). Analysis using multiple linear regression in SPSS after all classical assumption tests were met (normality, no multicollinearity, and homoscedasticity). The results show that service quality (β = 0.380; p < 0.001), atmosphere (β = 0.304; p < 0.001), and positive emotions (β = 0.188; p < 0.001) have a positive and significant effect on revisit intention; Simultaneously, the model was significant (F = 72.339; p < 0.001) with clear capability (Adjusted R² = 0.667). Service quality is superior and responsive, combined with a comfortable atmosphere and positive emotions among visitors, which are the key to building loyalty and repeat visits in the cafe business.
Pengaruh Customer Experience, Service Quality, dan Perceived Value Terhadap Customer Loyalty Dimediasi Oleh Customer Satisfaction
Digital transformation through e-commerce has changed consumer preferences in purchasing beauty and cosmetic products online. However, the existence of offline stores remains relevant because it can provide an irreplaceable virtual shopping experience. This study aims to analyze the influence of Customer Experience, Service Quality, and Perceived Value on Customer Loyalty with Customer Satisfaction as a mediating variable. The approach used is a quantitative approach with the SEM-PLS data analysis method. The study population was customers of offline beauty and cosmetic stores in malls in the Greater Jakarta area. Data were obtained through distributing questionnaires via google forms and 115 respondents were analyzed using SEM-PLS. The results show that Customer Experience, Service Quality, and Perceived Value have a positive effect on Customer Satisfaction. In addition, Customer Satisfaction is proven to mediate the relationship between Customer Experience and Customer Loyalty. These findings provide a strategic contribution for beauty and cosmetic industry players, especially offline stores, that improving customer experience, service quality, and perceived value can shape customer loyalty. This study emphasizes the importance of optimizing the shopping experience as a competitive advantage in the digital era.
Pengembangan Board Game “PlanVest Quest: Build Your Fortune” sebagai Media Pembelajaran Investasi bagi Pemula
This study aims to develop a board game-based learning media titled "PlanVest Quest: Build Your Fortune" to improve investment literacy among high school students. The background of this research is based on the low level of financial literacy and the lack of interactive learning media in Economics subjects at SMA Negeri 3 Pasuruan. This gamification-based media is designed to make investment learning more interesting, contextual, and enjoyable. The study applies the Research and Development (R&D) method with the ADDIE model which includes the stages of analysis, design, development, implementation, and evaluation. A limited trial was conducted on 10th grade students involving validation by construct and content experts, as well as assessments from teachers and students. The research instrument in the form of a feasibility questionnaire and responses were analyzed descriptively quantitatively. The results showed that PlanVest Quest achieved a very high feasibility level with an expert validation score of 98% and very positive user responses. This media has proven effective in increasing learning motivation, understanding of investment concepts, and students' financial decision-making abilities. Therefore, this media can be used as an innovative alternative in Economics learning at the high school level.
Determinan Indeks Pembangunan Manusia di Kabupaten Aceh Tamiang
This study aims to analyze the influence of Per Capita Income, Poverty Rate, and Unemployment Rate on the Human Development Index (HDI) in Aceh Tamiang Regency. This study utilizes secondary data from the Central Statistics Agency of Aceh Tamiang Regency for the period 2010–2023 and is analyzed using multiple linear regression with Eviews 10 software. The results indicate that the Per Capita Income variable has a negative and significant effect on the HDI. The poverty rate variable has a negative and significant effect, while the unemployment rate variable has a negative but insignificant effect on the HDI in Aceh Tamiang Regency. Therefore, it can be concluded that increasing per capita income and reducing poverty and unemployment rates can drive improvements in the Human Development Index. Therefore, the local government is expected to focus more on policies related to increasing income and reducing poverty and unemployment to accelerate human development in this region.
Analisis Konsep Green Marketing pada Pengembangan Pariwisata Pesisir yang Berkelanjutan
This study stems from the growing awareness of the importance of sustainable coastal tourism management through the application of the green marketing concept. Increasing tourism activities in coastal areas often create environmental pressure, thus requiring marketing strategies that balance ecological and social aspects. In the context of regional development, green marketing is expected to serve as a strategic approach to create economic value without compromising the sustainability of natural resources. The purpose of this study is to analyze the extent to which green marketing contributes to the development of sustainable coastal tourism in Tegal Regency, Tegal City, and Brebes Regency. The research employs a qualitative analytical approach involving 200 informants, including tourism managers, local communities, and tourists. Data were collected through observation, interviews, and documentation, and analyzed thematically. The results show an average green marketing implementation level of 74.3%, with the highest performance found in waste management and eco-friendly product innovation. Overall, green marketing contributes positively to enhancing destination image and environmental awareness among tourism stakeholders.
Strategi Pengelolaan Dampak Lingkungan di PIK Jakarta Utara
Pantai Indah Kapuk (PIK) in North Jakarta faces increasing ecological pressure due to coastal reclamation, urban expansion, and intensive tourism activities. This study aims to formulate sustainable environmental management strategies for the PIK area using Strategic Management Theory as the analytical framework. The research employs a systematic literature review of 30 national and international journal articles published between 2023 and 2025 related to coastal environmental management. Data were collected through Google Scholar and analyzed using a thematic approach to identify effective strategic patterns. The findings reveal four main strategies for environmental management in PIK. First, identifying the causes of ecological degradation through the analysis of waste, sedimentation, and changes in coastal vegetation cover. Second, formulating mitigation policies collaboratively by involving the government, private sector, academia, and local communities. Third, implementing programs for waste control, mangrove ecosystem conservation, and energy efficiency through green innovation, environmentally friendly architecture, and community participation. Fourth, ensuring continuous evaluation of policy effectiveness through adaptive spatial monitoring and the application of the Strategic Environmental Assessment (SEA) framework. These four strategies form an integrative and adaptive framework for balancing economic growth with ecological sustainability. Their implementation is expected to position PIK as a model of sustainable urban coastal management in Indonesia.
Faktor Penting dalam Meningkatkan Loyalitas Pelanggan Jepunayu Salon
The phenomenon of negative reviews found at JEPUNAYU Salon reflects customer dissatisfaction that not only damages the salon’s reputation but also potentially erodes satisfaction levels and, ultimately, affects customer loyalty. This study aims to identify the influence of several variables, including service quality, store atmosphere, customer satisfaction, and customer loyalty at JEPUNAYU Salon. The research involved 108 respondents, and the data were processed using SmartPLS 4 software. This research employed quantitative data obtained from both primary and secondary sources. Data collection was conducted through questionnaires, and data analysis techniques included validity testing, reliability testing, measurement model (outer model), structural model (inner model), and hypothesis testing. The results show that service quality has a positive and significant effect on customer loyalty at JEPUNAYU Salon. Service quality also has a positive and significant effect on customer satisfaction. Store atmosphere positively and significantly affects customer satisfaction and customer loyalty. Furthermore, customer satisfaction positively and significantly affects customer loyalty. Customer satisfaction serves as a mediating variable that strengthens the influence of service quality on customer loyalty, as well as mediating the relationship between store atmosphere and customer loyalty at JEPUNAYU Salon. Future research is suggested to include additional variables to obtain more comprehensive results. Moreover, subsequent studies can be conducted in other service sectors to examine the consistency of the effects of service quality and store atmosphere on customer loyalty.
Strategi Peningkatan Tingkat Hunian Melalui Promosi, Kualitas Layanan, dan Citra Hotel di Bali Mega Hotel Jimbaran
This study examines how promotional strategies, service quality, and hotel image influence occupancy rates at Bali Mega Hotel Jimbaran. The research involved 98 respondents living in the South Kuta area, aged 17–45 years, who had stayed at the hotel more than once. Data were analyzed using Partial Least Square (PLS) version 4. The findings indicate that all three variables—promotional strategies, service quality, and hotel image—positively and significantly contribute to higher occupancy levels. These results highlight the importance of strengthening the hotel’s marketing efforts, particularly through engaging digital promotions that appeal to potential guests. In addition, improving service quality by enhancing staff responsiveness, refining guest interaction, and ensuring consistent service delivery is essential. The study also recommends upgrading outdated facilities, adding amenities that guests commonly expect, and ensuring greater comfort throughout the hotel environment. Collectively, these improvements can enhance the hotel’s overall image, align more closely with guest expectations, and ultimately increase the value perceived by tourists, thereby helping Bali Mega Hotel Jimbaran remain competitive in the hospitality market.
Pengembangan Pola Pikir Ekonomi Produktif pada Siswa SMK sebagai Persiapan Menghadapi Dunia Kerja dan Kewirausahaan
The increasingly competitive world of work and business demands that young people develop a productive economic mindset from an early age. This study aims to analyze the importance of strengthening a productive economic mindset for vocational high school students in preparing them to enter the world of work and business. The activities included theoretical training, such as workshops, and digital marketing simulations using social media. The results showed a 56% increase in student understanding and a significant transformation in entrepreneurial mindsets across eight key aspects: growth mindset, innovation, resilience, adaptability, risk-taking, proactivity, creativity, and visionary thinking. This study used a qualitative descriptive approach using observation, interviews, and a literature review. The results indicate that economics learning activities and the entrepreneurship program contribute positively to the development of a productive, creative, and independent mindset in students. By strengthening this mindset, students are not only oriented towards being job seekers but also have the potential to become job creators.
Pengaruh Kualitas Produk, Brand Image dan Store Atmosphere terhadap Keputusan Pembelian Konsumen pada Restoran Bale Udang Mang Engking Kuta
This study examines the influence of product quality, brand image, and store atmosphere on consumer purchasing decisions at Bale Udang Mang Engking Kuta. The research was conducted at the restaurant using a purposive sampling technique with 144 respondents who met the criteria of having visited the restaurant and being at least 17 years old. Primary data were collected through a Likert-scale questionnaire, which was tested for validity and reliability prior to analysis using Structural Equation Modeling with Partial Least Squares (SEM-PLS) through SmartPLS 4.0. The results show that the model has strong explanatory power (R² for purchasing decisions = 0.750). Partially, product quality has a positive and significant effect on purchasing decisions (coefficient = 0.339; t = 4.406; p = 0.000), brand image has a positive and significant effect (coefficient = 0.281; t = 3.356; p = 0.001), and store atmosphere also has a positive and significant effect (coefficient = 0.333; t = 3.508; p = 0.000). These findings confirm that improvements in product quality, the strengthening of brand image, and the creation of an appealing store atmosphere collectively enhance consumer purchasing decisions at Bale Udang Mang Engking Kuta. The practical implication of this study suggests that the restaurant’s management should maintain product freshness and taste consistency, reinforce brand uniqueness, and regularly update and maintain the physical environment and ambiance to sustain and increase consumer purchasing decisions.
Analisis Pengaruh Foreign Direct Invesment, Upah, dan Ekspor terhadap Penyerapan Tenaga Kerja di Industri Manufaktur di Indonesia
The manufacturing industry is a strategic sector that plays a vital role in Indonesia’s economy, serving as a major contributor to the Gross Domestic Product (GDP) and the largest absorber of formal labor. Over the past three decades, this sector has faced various global dynamics, including technological advancements, automation, and fluctuations in investment and exports, all of which influence labor structures. Amid the transition toward Industry 4.0, it is essential to understand how macroeconomic factors such as Foreign Direct Investment (FDI), wages, and exports shape employment absorption in the manufacturing sector. This study analyzes the effects of these variables on Indonesia’s manufacturing employment from 1994 to 2024 using a quantitative approach with secondary data from the Central Bureau of Statistics (BPS) and the Investment Coordinating Board (BKPM). Multiple linear regression analysis using EViews was employed to examine both simultaneous and partial effects. The findings show that FDI, wages, and exports significantly influence employment absorption simultaneously. Partially, FDI has a positive but insignificant effect, indicating the dominance of capital-intensive foreign investment. Conversely, wages and exports have positive and significant effects. These results highlight that productivity-aligned wage increases and strong export performance can expand production capacity and generate new jobs. Therefore, optimizing labor-intensive investment, implementing proportional wage policies, and strengthening export performance are crucial strategies to enhance employment absorption in Indonesia’s manufacturing sector.
Strategi Perencanaan Investasi untuk Meningkatkan Kesejahtraan Masyarakat
This study aims to examine effective investment planning strategies to improve community welfare, focusing on capital efficiency using the Incremental Capital Output Ratio (ICOR) indicator, human capital development, and enhancing the competitiveness of local economic sectors. The research method used is a qualitative literature review, which shows that a low ICOR value indicates high investment efficiency, driving optimal economic growth. Case studies in various regions, such as West Nusa Tenggara, Papua, and Palangka Raya, emphasize the importance of ICOR in allocating capital investment efficiently and productively. Additionally, improving the quality of human capital contributes to increased productivity, innovation, and investment absorption capacity, which in turn supports economic growth. Strengthening key economic sectors is also crucial in attracting investments that have a broad positive impact. In conclusion, the integration of capital efficiency, human capital development, and enhancing the competitiveness of local economic sectors in investment strategies plays a vital role in accelerating inclusive and sustainable economic growth and improving overall community welfare.
Pentingnya Partisipasi Publik dalam Perencanaan Pembangunan Nasional
Public participation is recognized as an essential principle in national development planning; however, its implementation in the Musrenbang process remains largely formal, government-dominated, and lacks transparency. This qualitative case study research analyzes the influence of public participation on the quality of planning, as well as the factors that hinder or support it, through interviews, observations, and document analysis. The results show that participation is at the tokenism level and is not yet inclusive, including in the utilization of e-Musrenbang. The study highlights the need for strengthening transparency, access to information, and community empowerment to achieve meaningful participation and more inclusive development. It emphasizes that public involvement is still symbolic rather than impactful, particularly for marginalized groups. Therefore, the study calls for enhancing the effectiveness of e-Musrenbang and creating a more inclusive space for community participation. By doing so, Musrenbang can become a more empowering platform that enables broader community engagement and contributes to fairer, more sustainable development.
Pengaruh Affiliate Marketing dan Diskon Live Tiktok terhadap Minat Beli Konsumen Generasi Z di Kota Bandung (Studi pada Produk Glad2glow)
The development of social commerce has changed the shopping habits of Generation Z consumers in Indonesia, especially on the TikTok Shop platform. This study analyzes the influence of affiliate marketing and TikTok live streaming discounts on Generation Z consumers' purchasing interest in Glad to Glow products in Bandung City. This study applies a quantitative methodology with a purposive sampling approach with 100 Generation Z respondents aged 18 to 28 years from Bandung City. Data were collected through direct questionnaire distribution and analysis was carried out using multiple linear regression using SPSS 21 software. The results of the study prove that affiliate marketing has a positive and significant effect on purchasing interest (t-count = 8.423; p <0.05) with a contribution of 40.4%. Live streaming discounts also have a positive and significant effect on purchasing interest (t-count = 9.099; p <0.05) with a greater contribution of 47.7%. Simultaneously, both variables show a significant effect on purchasing interest (F-count = 67.206; p <0.05) with a contribution of 58.1% to the variation in consumer purchasing interest. This study offers a theoretical perspective on the purchasing behavior of Generation Z consumers and practical suggestions for skincare companies to improve their marketing efforts on TikTok Shop.
Pengaruh FOMO dan E-WOM terhadap Pembelian Impulsif Produk The Originote di Shopee (Studi pada Gen-Z Kota Bandung)
The tendency for impulse buying in Indonesia’s beauty sector is rising, prompting this study to explore the effects of Fear of Missing Out (FoMO) and Electronic Word of Mouth (E-WOM) on impulsive purchases of The Originote products on Shopee among Gen-Z in Bandung. Using a quantitative method, 135 Gen-Z participants aged 18-28, active Shopee users who had bought The Originote products, were surveyed through questionnaires distributed in strategic locations in Bandung. Data analysis using multiple linear regression via SPSS revealed that FoMO significantly influences impulsive buying, with a score of 11.420 and significance <0.001. In contrast, E-WOM showed no significant partial effect, with a score of -0.147 and significance 0.883 (>0.05). However, combined FoMO and E-WOM factors significantly affected impulsive buying (F = 81.405, p < 0.001) with an R² of 0.552, indicating these variables explain 55.2% of impulsive buying behavior, while other factors contribute to the rest.
The Influence of Hyperreality, Social Norms, Peer Pressure, and Advertising on the Rise of Underage Nicotine Consumption: A Case Study of South Kuta, Bali
This study investigates the impact of hyperreality, social norms, peer pressure, and advertising on underage nicotine consumption in South Kuta, Bali. The research aims to explore the factors influencing the normalization of smoking and vaping among adolescents and to provide actionable insights for public health interventions. A mixed-method approach was employed, utilizing quantitative surveys with 89 participants aged 12-18 and qualitative interviews with four participants aged 13-15. Data were analyzed using descriptive statistics and thematic coding to identify patterns and themes. Results reveal that 72% of respondents frequently encountered tobacco advertisements, predominantly on social media, which often portrayed nicotine use as glamorous and socially rewarding. Peer pressure was a significant factor, with 45% of participants acknowledging encouragement from peers to smoke or vape. Social norms further contributed to the perception of vaping as socially acceptable, with 69% of respondents noting its normalization in their circles. Despite vaping being seen as less harmful than traditional cigarettes, this belief was primarily shaped by advertising rather than evidence. The study concludes that hyperreality, combined with peer dynamics and cultural norms, significantly influences adolescent nicotine consumption. This highlights the need for stricter advertising regulations, media literacy education, and peer-focused interventions. The findings emphasize the importance of addressing these interconnected factors through comprehensive strategies to mitigate the rising trend of underage nicotine use in Indonesia.
Business Digitalism: Digital Transformation, Strategy, and Customer Engagement in Contemporary Enterprises
This study examines the transformative impact of business digitalization on contemporary enterprises, focusing on how digital technologies reshape organizational structures, cultures, and value creation processes. In the era of the Fourth Industrial Revolution, companies increasingly rely on artificial intelligence, big data, automation, and cloud computing to enhance efficiency and remain competitive. Yet, the transition to digital systems introduces challenges such as cybersecurity risks, data management complexities, and organizational resistance to change. Drawing on the insights of Adam Smith and Marshall McLuhan, this research connects classical economic theories of labor division and competition with modern digital innovation, while also highlighting how digital media alter business models and customer engagement. Using a qualitative research design supported by an extensive literature review, the study identifies key themes including decentralized organizational structures, innovation-driven cultures, enhanced personalization, and the emergence of new digital value streams. The findings indicate that successful digital transformation requires a clear strategic vision, agile leadership, investment in digital talent, and robust cybersecurity measures. Overall, this research emphasizes that while digitalization offers immense opportunities, its benefits can only be fully realized when organizations address its challenges proactively and adapt continuously to technological change.
Pengaruh Beban Kerja, Motivasi, dan Kompensasi terhadap Kinerja dan Dampaknya terhadap Loyalitas pada Security di PT Sigap Prima Astrea Kawasan Astra Biz Center
Employee performance and loyalty are fundamental aspects that support organizational effectiveness, especially in the security services industry, where discipline and consistency are highly demanded. This study aims to analyze the influence of workload, motivation, and compensation on employee performance, as well as the mediating role of performance in influencing employee loyalty. The research was conducted on security personnel at PT Sigap Prima Astrea located in the Astra Biz Center. A quantitative approach was applied using a survey method with total sampling involving 48 respondents. Data was collected through structured questionnaires and analyzed using multiple linear regression to test the causal relationships between variables. The findings indicate that compensation has a positive and significant impact on performance, while motivation plays an important role in strengthening loyalty. On the other hand, workload does not have a significant impact on either performance or loyalty, and performance itself does not significantly influence loyalty. These results highlight that well-designed compensation schemes and effective motivation strategies are more impactful in improving performance and building loyalty than workload management. This study contributes to management practices by providing insights for more targeted human resource policy formulation, especially in security service companies. The originality of this research lies in the simultaneous testing of workload, motivation, and compensation with performance as a mediating variable, which is rarely applied in the context of the security services industry.
Dampak Pajak Karbon terhadap Laporan Keuangan dan Strategi Bisnis Perusahaan Manufaktur
This study aims to analyze the impact of carbon tax implementation on the financial statements and business strategies of PT Mustika Ratu Tbk, a primary consumer goods company listed on the Indonesia Stock Exchange. The data used is secondary data obtained from the company's 2022 annual report and sustainability report. The research method used is a descriptive quantitative approach, by calculating the amount of carbon tax and analyzing its implications for the company's financial performance and sustainability strategy. The results show that the company's energy consumption in 2022 reached 1,077,438.6 kWh, with total carbon emissions of 991.24 tons of CO2. Based on a carbon tax rate of IDR 30,000 per ton of CO2, the total carbon tax payable by the company is IDR 29,737,305.36 or around 0.044% of the company's net profit, so the impact on the financial statements is still relatively small. This study confirms that carbon tax is not only an additional burden, but also an opportunity for companies to strengthen their competitiveness, support the transition to sustainable business, and reinforce their image as entities that are responsible for the environment.
Evaluasi Implementasi Program Sekolah Ramah Anak di SD Negeri Bertingkat Naikoten dengan Model CIPP (Context, Input, Process Dan Product)
This study aims to evaluate the implementation of the Child-Friendly School Program at Naikoten State Elementary School using the CIPP (Context, Input, Process, Product) evaluation model. This program is designed to create a safe, comfortable, enjoyable learning environment, and ensure the fulfillment of children's rights. The research uses an evaluative descriptive approach with data collection techniques in the form of documentation, observation, and interviews. Data analysis is carried out through data reduction, data presentation, conclusion drawn, and recommendation preparation, while data validity is obtained through triangulation of sources and techniques. The results of the study show that in the context aspect, there is a match between the background, objectives, objectives, and curriculum so that the program is considered feasible to be implemented. In terms of input, schools have had most of the supporting resources, including adequate infrastructure and trained educators. In terms of the process, the implementation of the program is effective through anti-violence policies, the formation of an implementation team, and the active involvement of all school residents. In terms of outcomes, most of the program's objectives were achieved, especially in creating a conducive learning environment, strengthening school-parent collaboration, and shaping the character of students. However, aspects of a healthy school environment still need attention. Overall, this program has a positive impact and is recommended to be continued.
Pengaruh Harga, Motivasi Hedonis dan Persepsi Kemudahan Terhadap Keputusan Pembelian Virtual Item Pada Game Online Mobile Legends
The development of the online gaming industry in Indonesia shows a rapidly growing trend, one of which is reflected in the high level of virtual item purchases in Mobile Legends. This phenomenon is important to examine because digital consumer behavior exhibits patterns that differ from conventional consumption behavior. This study aims to analyze the influence of price, hedonic motivation, and perceived ease of use on the decision to purchase virtual items in the Mobile Legends game. The theoretical foundation employed is consumer behavior theory. This research uses a quantitative method with an explanatory approach. The sample was drawn from the population of Mobile Legends players in Denpasar City using a random sampling technique, resulting in 140 respondents. Data were collected through an online questionnaire using a five-point Likert scale, and analyzed using multiple linear regression. The findings indicate that price, hedonic motivation, and perceived ease of use have both partial and simultaneous effects on virtual item purchase decisions in Mobile Legends. The contribution of these variables to purchase decisions is 58.6%. Developers of Mobile Legends are advised to adjust pricing based on value perception and player feedback, enhance aesthetic and personalization elements to strengthen hedonic motivation, and simplify payment processes through digital wallet integration and instant purchase options to ensure a more effortless transaction experience.
Perspektif Ekonomi Islam terhadap Sistem Mato dalam Pembagian Keuntungan Rumah Makan Padang
The mato system is a traditional profit-sharing model that has long been practiced in the management of Padang restaurants. This system reflects the values of justice, honesty, and collective cooperation, all of which are aligned with the principles of Islamic economics. However, in modern business settings, the mato system has gradually shifted toward a fixed-wage arrangement ijarah driven by managerial efficiency demands and business modernization. This study aims to examine the mato system from an Islamic economic perspective by highlighting its value transformation and relevance within contemporary business contexts. The research employs a Systematic Literature Review SLR combined with field-based case illustration from Padang restaurants in West Sumatra, particularly Rumah Makan Lamun Ombak. Data were obtained from scientific publications 2015–2025, official BPS reports, and supporting interview data. Thematic analysis was conducted to interpret core Sharia values such as ‘adl justice, ṣidq honesty, ta‘āwun cooperation, and shafāfiyyah transparency. The findings reveal that the shift away from the traditional mato system does not eliminate Islamic values; rather, it encourages the emergence of an adaptive model referred to as the Hybrid Islamic Profit-Sharing System HIPSS, which combines elements of musyarakah and ijarah. This model maintains a balance between economic certainty and distributive justice. The study concludes that revitalizing the foundational values of the mato system has the potential to enrich locally rooted Islamic economic practices in Indonesia.
Praktik Filantropi Jalanan Sebagai Upaya Penguatan Ekonomi Umat
This study aims to analyze the practice of street-based philanthropy carried out by the community of Baitul Hamdi Mosque in Nagari Tabek, Pariangan District, Tanah Datar Regency, from the perspective of Islamic economics and Minangkabau customary values. The research employs a qualitative approach with data collected through interviews, observations, and documentation. The findings reveal that the fundraising activities conducted on public roads are voluntary and transparent, based on mutual agreement between mosque administrators and community members. The revenue-sharing schemes of 60:40 and 50:50 reflect principles of fairness and mutual consent, in line with Islamic muamalah values. Theologically, this practice embodies the spirit of ta‘awun (mutual assistance), ihsan (beneficence), and amanah (trustworthiness). Socioeconomically, it functions as a grassroots mechanism for community empowerment. Minangkabau cultural values such as bulek kato dek mufakat (consensus-based decision-making) and barek samo dipikua, ringan samo dijinjiang (shared responsibility) further strengthen collective solidarity and accountability in managing communal funds. Thus, the street-philanthropy model practiced at Baitul Hamdi Mosque represents a community-based Islamic socio-economic system rooted in local wisdom, fully aligned with the principles of maqasid al-shariah in promoting justice, public welfare, and communal well-being.
Pengaruh Suasana Lingkungan dan Kenyamanan terhadap Kepuasan Wisatawan di Pantai Viovio Batam
Marine attractions like Viovio Beach in Batam are a big part of the tourism industry, which is a vital part of regional economies. How pleasant and relaxing the surrounding area is has a significant impact on how satisfied tourists are. Examining how the natural setting and amenities at Viovio Beach affect visitors' happiness is the primary goal of this research. With the use of questionnaires sent out to 150 participants, a descriptive and quantitative approach was used. Multiple regression tests, as well as tests for validity and reliability, classical assumptions, and SPSS, were used to analyze the data. Tourist satisfaction is partly and concurrently impacted by environmental ambiance and comfort, according to the results. With an Adjusted R² value of 0.677, these factors explain 67% of the variation in satisfaction, with comfort being the most important component. The findings show that cleanliness, safety, and helpful staff are the three most important factors in creating memorable experiences for tourists. According to the research, if you want your location to be more competitive and promote sustainable tourism, you need to focus on making the atmosphere more comfortable and pleasant.
Analyzing the Effectiveness of Electric Vehicles in Indonesia
This research will explore some of the best solutions to global warming through the perspective of electric vehicles. The methodology will be a mix of survey methods, case studies comparing Indonesia and Singapore, and interviews with experts to understand public perception, analyze real examples, and garner expert views. The findings indicate significant barriers towards the adoption of EVs in Indonesia due to inadequate charging infrastructure, high costs, and range anxiety; Singapore, through urban challenges coupled with government policies, has a high rate of adoption. It is clear that technological advancements in EVs themselves, charging infrastructure, and policy frameworks will have to be in place for greater adoptions to be encouraged. Key recommendations include cultivating natural demand through consumer awareness campaigns, government incentives, and integration of renewable energy sources into charging infrastructure. Though there are limitations to this study, the findings provide valuable additions to the ongoing discourse on sustainable transportation and climate change mitigation in developing countries.
Pengaruh Product Assortment, In-Store Display, dan Price Perception terhadap Perilaku Pembelian Impulsif Konsumen Iwaka Supermarket
This study aims to determine the effect of product assortment, in-store display, price perception partially and simultaneously on consumer impulsive purchases. The sample in this study was 70 Iwaka Supermarket consumers. Data analysis techniques used Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and t Test. From the results of the study, it was found that product assortment had a positive and significant effect on consumer impulsive purchases, in-store display had a positive and significant effect on consumer impulsive purchases and price perception had a positive and significant effect on consumer impulsive purchases. Suggestions that can be given by researchers are that Iwaka Supermarket should increase the variety of product sizes, so that later products with various size variations are available, rearrange shelves that have not looked attractive and provide discounts in large purchases on some products that have higher prices than competitors and build a comfortable store atmosphere, so that later it can create a feeling of pleasure when consumers shop.
Pengaruh Likuiditas dan Struktur Modal terhadap Kinerja Keuangan yang Dimediasi Green Accounting Disclosure pada Perusahaan Sub-Sektor Makanan dan Minuman yang Terdaftar di Bursa Efek Indonesia
As a key driver of national economic performance, the food and beverage sector continues to face various challenges in ensuring sustainability, particularly in relation to environmental and social responsibilities. This study seeks to examine the influence of liquidity and capital structure on financial performance, with green accounting disclosure serving as a mediating variable, among food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX) during 2021–2024. The research employs a quantitative approach using structural equation modeling (SEM) based on partial least squares (PLS). The sample consists of 10 corporations selected through purposive sampling, utilizing secondary data obtained from sustainability reports and annual financial statements. Empirical evidence indicates that liquidity does not significantly affect financial performance, whereas capital structure and green accounting disclosure exert significant effects on financial performance. Additionally, liquidity significantly influences green accounting disclosure, while capital structure does not. The findings further reveal that green accounting disclosure effectively mediates the relationship between liquidity and financial performance but fails to mediate the relationship between capital structure and financial performance. Overall, this study underscores the importance of sound funding structure management and environmental transparency in enhancing financial performance and supporting sustainable business practices.
Analisis Determinan Pendapatan Driver Grab di Kota Denpasar
Grab is a technology-based company that provides online transportation services through a pick-up and drop-off system, serving as a solution to the limitations of conventional motorcycle taxis that are bound by station locations and working hours. Based on a survey conducted by the Institute for Development of Economic and Finance (INDEF), 82.6% of Indonesians use Grab as their preferred online transportation service, compared to Gojek, which is only 57.3%. This study aims to determine the effect of on-bid activity, work experience, capital, and feature activation on the income of Grab two-wheeler drivers in Denpasar City, both simultaneously and partially. The research method used is multiple linear regression analysis with the assistance of the SPSS application. The results show that simultaneously, the variables on-bid activity, work experience, capital, and feature activation have a significant effect on the income of Grab two-wheeler drivers in Denpasar City. Partially, each of these variables also has a positive and significant effect on driver income. This means that higher on-bid activity, longer work experience, greater capital, and optimal use of application features contribute to higher income for Grab drivers. Users of Grab services are expected to provide objective appreciation to drivers by giving ratings according to the quality of service received.
Keterbukaan Perdagangan di 6 Negara ASEAN : Peran Foreign Direct Investment, Pengeluaran Pemerintah, dan Inflasi
Trade openness is one of the key indicators reflecting a country’s integration into the global economy. During the period 1995 – 2023, the level of the trade openness in six ASEAN countries (Singapore, Brunei Darussalam, Indonesia, Thailand, Cambodia, and Philippines) showed varying patterns. In addition, external factors such as inflows of foreign direct investment (FDI), government expenditure, and inflation are expected to influence trade openness in these countries. This study aims to analyze the effect of influence foreign direct investment, government expenditure, and inflation on trade openness in 6 Countries ASEAN. The variables used in this study include trade openness as the dependent variable, and foreign direct investment, government expenditure, and inflation as the independent variables. The analytical method applied is panel data regression with a quantitative approach, using secondary data obtained from the World Bank. The results show that simultaneously foreign direct investment, government expenditure, and inflation have a significant effect on trade openness. Partially, foreign direct investment and government expenditure have a positive and significant effect, while inflation has a negative and significant effect. The conclusions of this study is that trade openness in 6 Countries ASEAN is strongly influenced by foreign capital inflows and the effectiveness of government expenditure, but it is vulnerable to decline when price instability occurs.
Qualitative and Comparative Analysis of Sharia vs. Conventional QRIS Usage
The rapid development of digital financial technology in Indonesia has been significantly shaped by the introduction of the Quick Response Code Indonesian Standard (QRIS) as a unified platform for electronic transactions. While conventional QRIS has gained widespread adoption due to its efficiency, interoperability, and institutional support, the emergence of QRIS Syariah introduces a new dimension by aligning digital payments with Islamic principles. This study employs a normative legal research method, relying on secondary sources from journals, books, and official reports, to provide a qualitative and comparative analysis of QRIS Syariah and conventional QRIS usage in Indonesia. The findings reveal that both systems share common adoption drivers, including perceived usefulness, trust, and social influence. However, QRIS Syariah adoption is uniquely characterized by religiosity and moral trust, which serve as decisive factors for consumers seeking Sharia-compliant financial practices. Conventional QRIS adoption demonstrates the importance of technological readiness, security, and behavioral incentives, while QRIS Syariah adoption highlights the need for religious legitimacy and targeted educational campaigns. The comparative analysis underscores that promoting financial inclusion in Indonesia requires a dual strategy, integrating both technological innovation and cultural-religious sensitivity. This study contributes to the discourse on digital finance by showing how religious values and ethical considerations influence consumer acceptance, offering insights for policymakers and financial institutions in designing inclusive digital ecosystems.
Pengaruh Profitabilitas, Likuiditas, dan Leverage terhadap Tarif Pajak Efektif pada Perusahaan Sub Sektor Makanan dan Minuman yang terdaftar di BEI
The effective tax rate is the amount of the tax burden calculated from the tax base multiplied by the applicable tax rate. This research aims to test and analyze the influence of profitability, liquidity and leverage on effective tax rates in food and beverage sub-sector companies listed on the Indonesian Stock Exchange. The research method used is quantitative research, with an associative approach. The data source used is secondary data. The population used in the research was 26 companies and the sample in this research was 10 companies. The sampling technique used was purposive sampling technique. Data collection techniques are documentation methods and library study methods. Data analysis techniques in this research use Descriptive Statistical Analysis, Classic Assumption Test, Multiple Linear Regression Analysis, Hypothesis Testing, and Coefficient of Determination (R2). The results of this research show that profitability has an effect on the effective tax rate, liquidity has no effect on the effective tax rate, and leverage has an effect on the effective tax rate. The results of the analysis prove that profitability, liquidity and leverage influence the effective tax rate.
Green brand Sebagai Mediasi Kualitas Produk dan Strategi Marketing terhadap Loyalitas Konsumen Produk The body shop di Denpasar
In an era marked by heightened environmental awareness, consumers increasingly prefer products that offer sustainable value. As a brand recognized for its environmentally conscious practices, The body shop needs to understand the role of green brand perception in shaping customer loyalty. Beyond the importance of product quality and marketing strategy, green brand is presumed to mediate the influence of these factors on consumer loyalty. This study aims to examine the effects of product quality and marketing strategy on customer loyalty toward The body shop in Denpasar, with green brand serving as a mediating variable. Using non-probability sampling with a purposive sampling approach, this quantitative research collected data through questionnaires distributed to 150 customers of The body shop in Denpasar. The data were analyzed using Structural Equation Modeling (SEM) to assess the relationships among variables. The findings reveal that product quality has a significant positive effect on customer loyalty, whereas the direct effect of marketing strategy is not significant. Green brand, however, shows a significant influence on loyalty. Mediation testing further indicates that green brand strengthens the effects of both product quality and marketing strategy on consumer loyalty. These results highlight the central role of green brand as a key mediator in the formation of loyalty toward The body shop in Denpasar. Consequently, the company is encouraged to continue emphasizing environmentally responsible values within its brand image to enhance and sustain customer loyalty.
Efektivitas Unsur Pembentuk Digital Video Marketing terhadap Viralitas dan Citra Destinasi Pariwisata Bali
Digital video marketing has proven to be one of the most effective approaches, as it combines visual, narrative, and emotional elements into a single medium. This study aims to analyze the effectiveness of digital video marketing components in influencing the virality level and destination image of Bali’s tourism sector. The theoretical foundation applied in this research includes the Integrated Marketing Communication Theory and the Destination Image Theory. The research employs a qualitative descriptive approach using non-participatory observation of three Bali promotional videos published through social media accounts such as UNILAD Adventure, Bali Go Live, and Wonderful Indonesia. Data were analyzed through an interactive analysis model consisting of reduction, display, and verification stages, complemented by content analysis on video elements. The results show that all video components function effectively in enhancing audience attention and engagement, strengthening emotional resonance, and shaping Bali’s image as an exotic, spiritual, and culturally rich destination. The elements of content, cinematic technique, and traditional audio were found to have a dominant influence in generating engagement and expanding digital reach organically. This study recommends strategic collaboration between government bodies, creative industry players, and digital creators to produce consistent, authentic, and sustainable video content for Bali’s tourism promotion.
Pengaruh Kualitas Pelayanan, Fasilitas Pelayanan, Disiplin Kerja dan Kompetensi Pegawai terhadap Kepuasan Masyarakat di Kelurahan Leteh Rembang
This study aims to analyze the influence of Service Quality, Service Facilities, Work Discipline, and Employee Competence on Community Satisfaction in Leteh Urban Village, Rembang. The approach used is quantitative, employing multiple linear regression analysis to measure the relationship between these variables. The research involved the community population of Leteh Urban Village with a sample of 100 respondents. The research findings indicate that the relationship between Service Quality and Service Facilities on Community Satisfaction is positive but not statistically significant. Meanwhile, the relationship between Work Discipline and Employee Competence on Community Satisfaction is positive and statistically significant. Therefore, increasing community satisfaction needs to be carried out through strategic steps, such as: tightening Service SOPs, conducting intensive training so that all staff provide uniformly excellent service, and introducing a touch of personalization. Furthermore, efforts should include increasing routine maintenance and cleanliness so that all facilities function optimally, and adding truly relevant and modern features, such as accelerating digitalization (e.g., digital queuing systems or fast Wi-Fi). These efforts are expected to foster a harmonious working relationship among the community members, thereby supporting and enhancing overall community satisfaction.