RIEKE ALISYIYA NUR SAFITRI; RAYHAN GUNANINGRAT; INDRA HASTUTI. Apakah Live Shopping dan Diskon berpengaruh terhadap Keputusan Pembelian : Studi Kasus : Gen Z dan TikTok Shop. Jurnal Ilmiah Manajemen dan Kewirausahaan, [S. l.], v. 4, n. 3, p. 373–382, 2025. DOI: 10.55606/jimak.v4i3.4891. Disponível em: https://journalcenter.org/index.php/jimak/article/view/4891. Acesso em: 22 aug. 2025.