VANIA PUTRI, Belinda; RIYONO RIYONO; RISTANTO, Hesti. Pengaruh Harga, Inovasi Produk, dan Strategi Pemasaran Endorsement Influencer di Media Sosial terhadap Keputusan Pembelian Produk UMKM Mochi Sweetybites. Jurnal Ilmiah Manajemen dan Kewirausahaan, [S. l.], v. 5, n. 3, p. 375–390, 2026. DOI: 10.55606/jimak.v5i3.7993. Disponível em: https://journalcenter.org/index.php/jimak/article/view/7993. Acesso em: 7 sep. 2026.