Jurnal Ilmiah Manajemen dan Kewirausahaan
Jurnal Ilmiah Manajemen dan Kewirausahaan : ISSN: 2809-2406 (cetak), ISSN: 2809-2392 (online) adalah jurnal yang ditujukan untuk publikasi artikel ilmiah yang diterbitkan oleh Lembaga Pengembangan Kinerja Dosen.Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 1 Nomor 2 Tahun 2022 sampai Volume 6 Nomor 1 Tahun 2027. Jurnal ini adalah jurnal studi ilmu manajemen, bisnis dan Kewirausahaan. Jurnal Ilmiah Manajemen dan Kewirausahaan diterbitkan 3 kali setahun: Januari, Mei dan September. Silakan buat Artikel Template baru lalu kirimkan naskah Anda. Indexed by : Journal Sponsors and Partners :
Analisis Strategi Unit Pengumpulan Zakat (UPZ) Desa Pulau Melako dalam Meningkatkan Kesadaran Masyarakat Membayar Zakat
This study aims to analyze the strategy of the Zakat Collection Unit (UPZ) of Pulau Melako Village in increasing public awareness to pay zakat. Although zakat has great potential in improving community welfare, the level of awareness of village communities towards zakat maal is still relatively low. This study uses a qualitative method with a descriptive approach. Data collection techniques are carried out through observation, interviews, and documentation. The results of the study indicate that the UPZ of Pulau Melako Village has implemented several strategies such as direct socialization, empowerment of community leaders, and a personal approach to muzakki. However, obstacles such as lack of formal training for officers, limited use of information technology, and minimal infrastructure are still challenges in efforts to optimize zakat collection. The right and innovative strategy is needed to increase public awareness and participation in the obligation of zakat maal.
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Pengaruh Motivasi Kerja dan Lingkungan Kerja terhadap Kinerja Guru SMPN 7 Samarinda
This study aims to determine the influence of work motivation on teacher performance, the influence of the work environment on teacher performance, and the effect of work motivation and work environment together on the performance teachers of SMPN 7 Samarinda. This study uses a quantitative approach with a survey method. The sampling technique used is non-probability sampling with a saturated sample approach, namely the entire teacher population at SMPN 7 Samarinda totaling 47 people are used as research respondents. The results of this study show that work motivation has a significant effect on teacher performance, then the results of the work environment do not have a significant effect on teacher performance, and the final results show that work motivation and work environment together have a significant effect on the performance of teachers SMPN 7 Samarinda.
Pengaruh Kepuasan Kerja dan Fasilitas Kerja terhadap Kualitas Pelayanan di Lingkungan Dinas Sosial Provinsi Kalimantan Timur
Service quality is an important element in creating organizational excellence, which not only reflects the organization's performance but also the satisfaction of the community as a service user. Factors such as tangible, reliability, responsiveness, assurance, and empathy are the benchmarks in assessing service quality. On the other hand, employee job satisfaction is influenced by various factors such as work atmosphere, relationships between colleagues, career paths, and compensation, which directly impact their motivation and performance. In addition, adequate work facilities are an important support in supporting employee performance to be more optimal and efficient. In this study, a quantitative approach was used with a survey method, collecting data from questionnaires distributed to 50 respondents. This study aims to determine the influence of job satisfaction and work facilities on the quality of services within the East Kalimantan Provincial Social Service. The research method used is quantitative descriptive with data collection techniques through interviews and distribution of questionnaires to Social Service employees. The results of the partial test showed that job satisfaction had a positive and significant effect on service quality. Likewise, work facilities also have a positive and significant effect on the quality of service. Furthermore, simultaneous tests showed that job satisfaction and work facilities together had a significant effect on service quality. The results of this study indicate that increasing job satisfaction and work facilities can encourage the creation of more optimal service quality within the East Kalimantan Provincial Social Service.
Pengaruh Lingkungan Kerja dan Budaya Organisasi terhadap Motivasi Kerja Karyawan
Employee work motivation is an important factor in increasing productivity and achieving organizational goals, which can be influenced by a pleasant work environment and a strong organizational culture. This study aims to determine the work environment and organizational culture on the work motivation of employees of PDAM Tirta Kencana, Samarinda City. This study uses a quantitative approach with an associative method. Data collection was carried out by distributing questionnaires in the form of Google Forms to respondents who are permanent employees of PDAM Tirta Kencana, Samarinda City. The study population was 412 respondents and the sample was determined as many as 203 respondents using a purposive sampling technique. Data were analyzed using instrument testing, classical acceptance testing, multiple linear regression testing and hypothesis testing. The results of the study showed that: (i) the work environment has a positive and significant effect on employee work motivation, (ii) organizational culture has a positive and significant effect on employee work motivation, and (iii) both independent variables, namely the work environment and organizational culture simultaneously have a positive and significant effect on employee work motivation. These results indicate that companies need to create a conducive work environment and build a healthy organizational culture in order to increase employee work motivation sustainably.
Peran Human Capital Strategy dan Kepemimpinan Adaptif terhadap Ketahanan Organisasi: Studi Empiris pada PT PLN (Persero)
This study aims to analyze the role of human capital strategy and adaptive leadership in strengthening organizational resilience at PT PLN (Persero), one of Indonesia's key state-owned enterprises. Amidst global challenges such as digital transformation, energy transition, and post-pandemic dynamics, the need for superior human resources and responsive leadership is increasingly critical. Using a descriptive qualitative approach, data were collected through literature studies, internal documents, and supported by relevant empirical findings. The results indicate that the integration of competency-based HR strategies and adaptive leadership significantly enhances organizational resilience to disruption. Strategies such as succession planning, digital learning, and collaborative culture have proven effective in boosting flexibility and innovation. The study provides practical implications to reinforce HR's role in PLN’s strategic transformation process in facing uncertainty.
Pengaruh Kepemilikan Keluarga dan kepemilikan Institusional terhadap Kinerja Perusahaan di Sektor Perdagangan, Jasa, dan Investasi
This study aims to examine the effect of family ownership and institutional ownership on company performance. The population used in this study were companies included in the trade, services and investment sectors listed on the Indonesia Stock Exchange during the period 2021 to 2023. Through the purposive sampling method, 631 companies were obtained that met the requirements, namely publishing annual reports and sustainability reports and financial reports in rupiah currency during that period. After removing 441 outlier data from the total sample, the final number of companies used in the analysis was 138. The analysis technique applied in this study was multiple linear regression. Based on the results of hypothesis testing, it is known that family ownership and institutional ownership have a negative effect on company performance
Oniomania dan Literasi Keuangan Milenial : Kajian Sistematis atas Perilaku Konsumsi Digital
Digital transformation is reshaping the way today’s consumers manage their finances, encouraging spending patterns that mirror compulsive buying behaviour oniomania. This study therefore examines how financial literacy influences such compulsive consumption in the context of an increasingly technology‑driven era. Guided by the PICOC framework, this review systematically analyzed six relevant academic articles using a Systematic Literature Review (SLR) approach. Findings indicated that a combination of psychosocial factors such as stress along with a need for social validation, coupled with incentivized digital engagement like tailored ads, online shopping deals, and BNPL payment options contributed to oniomania. Additionally, the components of financial literacy such as knowledge, attitudes towards finance and budgeting skills contributed positively by reducing the likelihood to engage in compulsive consumption. These findings underscored the need for immediate action towards policy change focusing on providing integrated tech-based financial education and developing more responsible digitized financial tools. The review lays down useful concepts for programmatic strategies directed at legislation meant to nurture healthier and sustainability-oriented regimes of digital consumption.
Analisis Lingkungan Kerja Internal pada PT ASDP Indonesia Ferry
In the socialization life at PT ASDP Indonesia Ferry every day is inseparable from the influence of the work environment created by individuals and groups, especially in the internal environment and problems that occur in the physical and non-physical environment. The purpose of this study is to analyze and find out how the internal work environment conditions are at PT ASDP Indonesia Ferry in physical and non-physical aspects. The research method used is a qualitative method that is descriptive in nature and data sources obtained by observing or interviewing employees at PT ASDP Indonesia Ferry with primary data collection consisting of pre-research and main research (observation, interviews and documentation). The results of this study are that the Company's internal work environment is still not optimal in supporting employee work, the most important internal work environment is company facilities, besides that the most important thing about the non-physical environment in this company is the work culture where this company adheres to an adhocracy work culture because it is dynamic and creative and psychological well-being.
Pengaruh Modal Sosial, Literasi Digital dan Orientasi Kewirausahaan terhadap Keberlanjutan Usaha Mikro Kecil di Kelurahaan Sitirejo Kecamatan Medan Amplas
This study aims to analyze the influence of social capital, digital literacy, and entrepreneurial orientation on the sustainability of micro and small enterprises (MSEs) in Sitirejo Village, Medan Amplas District. MSEs are important pillars in the local economy, but still face various challenges such as limited access to capital, low utilization of digital technology, and lack of innovation and market adaptation. The approach used in this study is a quantitative approach with multiple linear regression analysis techniques. The population in this study were all MSE actors in Sitirejo Village totaling 85 respondents, where the sampling technique used the saturated sampling technique. Data were collected through questionnaires and analyzed using SPSS software versions 30 and 25. The results of the study are expected to show that social capital, digital literacy, and entrepreneurial orientation, both partially and simultaneously, have a significant influence on business sustainability. This study provides an important contribution to MSE actors, academics, and the government in designing sustainable business development strategies through strengthening social networks, increasing digital literacy, and strengthening entrepreneurial orientation.
Strategi Kepemimpinan dan Pengembangan Human Capital dalam Menghadapi Dinamika Organisasi Modern: Studi pada PT Telkom Indonesia
This research aims to explore how human capital (HC) strategies and adaptive leadership styles contribute to improving organizational performance at PT Telkom Indonesia. By utilizing a qualitative approach based on literature review and secondary data, this study presents an integration between visionary leadership and strategic human resource management as key drivers of corporate success. The findings reveal that synergy between inclusive leadership, continuous employee training, and digital transformation in HRM positively impacts the company's competitiveness in the era of Industry 4.0. The study recommends sustainable HC strategies and active leadership involvement in designing progressive and human-centered organizational change.
Pengaruh Kepercayaan dan Keahlian Streamer terhadap Minat Pembelian Konsumen Pengguna TikTok di Kota Samarinda
This study aims to analyze the influence of trust and streamer expertise on consumer purchase intention among TikTok users in Samarinda City. A quantitative approach was employed using a survey method involving 102 respondents who were active TikTok live users. Data collection was carried out through questionnaires using a 1–6 Likert scale. The data were analyzed with the aid of SPSS version 26.0, through a series of statistical tests including validity and reliability tests, classical assumption tests (normality, multicollinearity, and heteroscedasticity) to ensure regression assumptions were met, and hypothesis testing (multiple linear regression, partial, simultaneous, and coefficient of determination tests). The results showed that both trust and streamer expertise have a positive and significant effect on consumer purchase intention, both partially and simultaneously. These findings indicate that the higher the level of trust and expertise possessed by the streamer, the greater the consumer’s tendency to make a purchase. The implications of this research may serve as a strategic reference for business practitioners in utilizing the TikTok live feature as an effective digital marketing medium tailored to the characteristics of local consumers.
Pengaruh Cita Rasa, Kualitas Pelayanan, Desain Interior, dan Digital Marketing Terhadap Kepuasan Pelanggan
This study aims to determine the Influence of Taste, Service Quality, Interior Design, and Digital Marketing on Customer Satisfaction case study at cafe hachi. The method used in this study is quantitative. The data collection method was carried out by distributing questionnaires to 120 respondents who had visited cafe hachi. The data analysis method used is the multiple linear regression analysis method using SPSS Version 26 software. The results of the analysis obtained indicate that Taste, Service Quality, Interior Design, and Digital Marketing on Customer Satisfaction case study at cafe hachi, with a contribution level of influence of 0.962 or 96.2% of the results of the R2 Determination Coefficient Test. The results of this study indicate that the variables Taste, Service Quality, Interior Design and Digital Marketing partially have a positive and significant effect on Customer Satisfaction.
Pengaruh Motivasi, Pengetahuan Investasi, dan Internet of Things terhadap Keputusan Investasi Pasar Modal pada Masyarakat di Kabupaten Jember
The development of information technology and the growing public awareness of the importance of financial planning have driven increased participation in capital market investments, particularly among the people of Jember Regency. However, low financial literacy and unequal utilization of technology remain challenges in making wise and sustainable investment decisions. This study aims to analyze the influence of motivation, investment knowledge, and the Internet of Things (IoT) on capital market investment decisions among the community in Jember Regency. The research method used is quantitative, employing a survey approach and multiple linear regression analysis. A total of 227 respondents, all members of a beginner investor community, were selected using purposive sampling with specific criteria. The results of the study indicate that all three independent variables motivation, investment knowledge, and the Internet of Things have a positive and significant influence on investment decisions. Investment knowledge was found to have the most dominant effect, followed by IoT and motivation. These findings highlight the importance of improving financial literacy and digital technology adoption in shaping rational investment behavior among local communities.
Pengaruh Kualitas Layanan, Harga, Desain Interior terhadap Keputusan Pembelian di Dkings Kafe Banyuwangi
The culinary industry in Banyuwangi is experiencing significant growth with the emergence of many new cafes, leading to increasingly fierce competition among businesses. DKINGS Café, as one of the players in this industry, faces challenges in maintaining and increasing its customer base. This study aims to analyze the influence of service quality, price, and interior design on customer purchasing decisions at DKINGS Café Banyuwangi. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to DKINGS Café customers who had visited and made transactions more than twice. The sampling technique employed purposive sampling with a minimum number of 77 respondents, determined using the G*Power 3.1.9.7 software. Data analysis was conducted using multiple linear regression tests with the assistance of SPSS 27 software. The results of the study indicate that service quality does not have a significant effect on customers' purchasing decisions. In contrast, the price variable has a significant negative influence, meaning that the higher the price, the lower the customers’ purchasing decisions. Meanwhile, interior design is proven to have the strongest influence on purchasing decisions, where the more attractive the interior design, the higher the customers’ interest in making purchases.
Pengaruh Pengetahuan Kewirausahaan, Kemampuan Manajemen, Digital Marketing, dan Motivasi Kewirausahaan terhadap Keberhasilan Usaha pada Coffee Shop di Kecamatan Gambiran dan Genteng Banyuwangi
The growth of the micro, small, and medium enterprises (MSMEs) sector, particularly in the coffee-based culinary field, has shown significant dynamics in various regions, including Gambiran and Genteng Districts of Banyuwangi. Coffee shops have evolved not only as venues for beverage consumption but also as social spaces and integral parts of modern lifestyles. However, the success of coffee shop businesses is influenced by various complex internal factors, including entrepreneurial knowledge, managerial capability, digital marketing, and entrepreneurial motivation. This study aims to examine the influence of these four variables on the success of coffee shop businesses. The research employed a quantitative associative method with data collected through questionnaires distributed to 70 coffee shop entrepreneurs and analyzed using multiple linear regression via SPSS software. The results indicate that all independent variables significantly influence business success, with digital marketing being the most dominant factor, followed by entrepreneurial motivation and management capability. Meanwhile, entrepreneurial knowledge shows a negative influence, suggesting that the accumulation of knowledge without practical implementation may hinder business success. These findings underscore the importance of integrating knowledge capacity with adaptive business practices to achieve sustainable MSME success.
Kesesuaian Konsep Akad Fiqh Muamalah dengan Produk Keuangan Syariah Kontemporer: Kajian Normatif atas Fatwa dan Regulasi
This study aims to examine the compatibility of the classical fiqh muamalah contract (akad) concepts with contemporary Islamic financial products in Indonesia. Employing a normative qualitative approach, the research draws upon secondary sources including classical Islamic legal texts, DSN-MUI fatwas, regulations issued by OJK and Bank Indonesia, and related academic literature. The findings reveal that the essential elements of Islamic contracts such as ijab-qabul (offer and acceptance), clarity of the contract object (maḥal al-‘aqd), and the principles of justice and transparency are preserved in the design of modern Islamic financial products. Instruments such as murabahah, musyarakah mutanaqisah, and hybrid contracts like murabahah-wakalah and qardh-ijarah represent adaptive applications that meet market and regulatory needs while remaining within the ethical and legal framework of Islamic law. DSN-MUI fatwas serve as normative references to ensure shariah compliance, while OJK regulations provide the legal-operational framework. Nevertheless, challenges remain, particularly in the uneven capacities of shariah supervision between large banks and smaller financial institutions, as well as in the low level of public literacy regarding Islamic contracts. The study recommends strengthening the synergy between fatwa bodies and regulators, enhancing training and certification for shariah supervisory boards (DPS), and standardizing contract documentation to uphold the integrity of Islamic principles in the evolving financial landscape.
Pengaruh Jiwa Kewirausahaan, Dukungan Keluarga dan Akses Modal terhadap Keberlanjutan Usaha pada UMKM Ritel Tradisional di Kecamatan Wuluhan
The sustainability of traditional retail MSMEs (Micro, Small, and Medium Enterprises) has become a critical issue in maintaining local economic stability amid the growing pressure from modern retail chains and shifting consumer behavior. This study is motivated by the need to understand both internal and external factors that influence the resilience of micro-enterprises in semi-rural areas such as Wuluhan District. The purpose of this research is to analyze the influence of entrepreneurial spirit, family support, and access to capital on the sustainability of traditional retail MSMEs. A quantitative approach was employed using multiple linear regression analysis on data collected from 60 MSME actors selected through simple random sampling. The findings indicate that, simultaneously, the three variables have a significant impact on business sustainability. Partially, entrepreneurial spirit and access to capital were found to have significant effects, while family support did not show a statistically significant impact, although it remains socially relevant. These results highlight the importance of strengthening entrepreneurial character and improving access to financing as key strategies for sustaining traditional retail MSMEs in the long term.
Pengaruh Total Assets Turnover & Gross Profit Margin, terhadap Struktur Modal pada Perusahaan Sub Sektor Logam dan Mineral yang Terdaftar di BEI
This study aims to analyze the influence of Total Assets Turnover (TATO) and Gross Profit Margin (GPM) on Capital Structure in metal and mineral sub-sector companies listed on the Indonesia Stock Exchange (IDX) during the 2018–2022 period. Capital structure is a crucial aspect of corporate finance as it relates to funding policy and financial risk. The research method employed is quantitative with a multiple linear regression approach. Data were obtained from the annual financial reports of the selected companies. The analysis results show that, partially, Total Assets Turnover has a negative and significant effect on capital structure, while Gross Profit Margin has a positive and significant effect. Simultaneously, both independent variables significantly influence the capital structure. These findings indicate that asset utilization efficiency and gross profitability play essential roles in determining capital structure policy. Therefore, company management is advised to continuously improve operational efficiency and profitability to achieve an optimal and sustainable capital structure.
Peran Preferensi Influencer sebagai Sumber Kredibilitas pada Produk Make Up Wardah terhadap Niat Pembelian Konsumen
This study analyzes the influence of consumer preferences for influencers promoting Wardah makeup products on purchase intention. Social media influencers play a key role in shaping consumer perceptions and decisions, particularly in the beauty industry. The study applies the source credibility theory, which includes three main dimensions: attractiveness, trustworthiness, and expertise. A survey was conducted with 70 social media users in Indonesia aged 20–50, representing Wardah’s target market. The results show that all three dimensions have a positive impact on purchase intention, although not all are statistically significant. Influencer attractiveness captures consumer attention and encourages positive perceptions of the product. Trustworthiness is crucial, as consumers are more likely to follow recommendations from influencers perceived as honest and reliable. Expertise adds value, especially when consumers believe in the influencer’s knowledge in the beauty field. This study contributes to digital marketing literature by providing empirical evidence on how influencer credibility can effectively shape consumer purchasing decisions. The findings can help companies design more effective marketing strategies by leveraging high-credibility influencers to promote their products on social media.
Pengaruh Karakteristik Wirausaha, Motivasi, Pengalaman, Kemampuan Usaha Terhadap Keberhasilan Usaha pada UMKM Olahan Ikan di Pesisir Dusun Watu Ulo, Desa Sumberejo
Fish-processing MSMEs (Micro, Small, and Medium Enterprises) in the coastal area of Dusun Watu Ulo, Sumberejo Village, play a strategic role in supporting the local economy and utilizing the abundant potential of marine resources. However, not all MSME actors are able to achieve equal business success, despite operating within a relatively similar resource ecosystem. This indicates that business success is largely influenced by internal factors of the entrepreneurs themselves. This study aims to analyze the influence of entrepreneurial characteristics, motivation, experience, and business capability on the business success of fish-processing MSMEs in the region. The research approach employed is quantitative, using a survey method involving 60 MSME actors selected through simple random sampling, and analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that simultaneously, the four independent variables have a significant effect on business success. Partially, business capability has the most dominant influence, followed by motivation and experience, while entrepreneurial characteristics, although positive, are not statistically significant. These findings highlight the importance of enhancing the managerial and technical capacities of MSME actors to improve business success in the coastal fish-processing sector.
The Influence of Transformational Leadership and Knowledge Manage-ment on Employee Creativity at PT Suri Tani Pemuka Lampung
Employee creativity plays a vital role in en5suring organizational success, particularly in the face of growing industrial competition. PT. Suri Tani Pemuka Lampung, operating in the aquaculture sector, must cultivate a workforce that is both creative and adaptable to change. However, enhancing employee creativity remains a challenge. This study investigates the influence of transformational leadership and knowledge management on employee creativity at PT. Suri Tani Pemuka Lampung. Using a quantitative approach, data were collected from 210 permanent employees across various divisions through a structured questionnaire. The data were analyzed using multiple linear regression with SPSS. The findings reveal that both transformational leadership and knowledge management have a positive and significant impact on employee creativity, with knowledge management showing a more dominant effect. The study implies that to boost employee creativity, organizations must strengthen their knowledge management systems—particularly in terms of documentation, training, and knowledge sharing. Furthermore, leaders should adopt an open, inclusive leadership style that nurtures creativity and supports employees in developing their innovative potential.
The Influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on Purchase Intention of Skintific Products in Bandar Lampung
This study investigates the influence of Beauty Influencers, Electronic Word of Mouth, and Brand Image on the Purchase Intention of Skintific products in Bandar Lampung. Skintific, a Canadian skincare brand, has gained popularity in Indonesia, especially among younger consumers, through social media-based digital marketing. The research employs a quantitative method with a descriptive approach. The population includes individuals in Bandar Lampung who are aware of and intend to purchase Skintific products. A purposive sampling technique was used to obtain 126 respondents. Data were gathered using a Likert-scale questionnaire and analyzed through multiple linear regression with SPSS software. The findings reveal that Beauty Influencer, Electronic Word of, and Brand Image each have a positive and significant effect on Purchase Intention, both partially and simultaneously. Among these variables, Electronic Word of has the most dominant influence, followed by Beauty Influencer and Brand Image. The coefficient of determination (R²) is 0.512, indicating that the three variables explain 51.2% of the variance in purchase intention, with the remaining 48.8% influenced by other factors. These results highlight the effectiveness of digital marketing through credible influencers, positive online reviews, and a strong brand image in driving consumer purchase intention.
Pengaruh Orientasi Kewirausahaan, Pemilihan Lokasi Usaha, dan Karakteristik Wirausaha terhadap Keberhasilan Usaha pada Warung Madura di Jember
Warung Madura is one form of micro-enterprise that plays a significant role in supporting the local economy in Jember City. However, the success of this business still faces complex challenges, ranging from competition with modern retail outlets to limitations in capital and business strategies. This study aims to analyze the influence of entrepreneurial orientation, business location selection, and entrepreneurial characteristics on the business success of Warung Madura. The research method employed is quantitative with a descriptive-associative approach, involving 100 respondents who are owners of Warung Madura selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using multiple linear regression with SPSS. The results show that both partially and simultaneously, the three independent variables—entrepreneurial orientation, business location, and entrepreneurial characteristics—have a significant influence on business success. These findings indicate that a combination of entrepreneurial mindset, strategic location selection, and strong personal traits of entrepreneurs are the key factors in promoting the sustainability and growth of Warung Madura amid an increasingly competitive market environment.
Analisis Harga, Kualitas Pelayanan dan Faktor Emosional terhadap Kepuasan Pelanggan di Laundry Super Wash
This research aims to assess the factors that influence customer satisfaction, focusing on three primary variables: Price, Service Quality, and Emotional Aspects. The study employs an associative quantitative method, utilizing interviews and questionnaire distribution to customers of Laundry Super Wash in Medan. Multiple linear regression analysis is used to evaluate the extent to which each variable affects customer satisfaction. The findings indicate that Service Quality exerts the most dominant and significant influence, followed by Emotional Factors, whereas Price does not show a significant partial effect. The t-test results show that Price has a t-value of 3.413 > 1.663 but remains statistically insignificant; Service Quality has a t-value of 6.022 > 1.663, indicating significance; and Emotional Factors have a t-value of 3.167 > 1.663, also indicating significance. The F-test confirms that all three variables collectively have a significant impact on customer satisfaction. The coefficient of determination (R²) of 0.703 reveals that the regression model explains approximately 70.3% of the variance in Customer Satisfaction. Based on these findings, it is recommended that the company prioritize enhancing service quality and strengthening emotional connections with customers, while pricing can be considered a less critical factor in improving satisfaction.
Analisis Proses dan Pelaporan Penerimaan Negara Pembuatan Paspor dan Visa pada Kantor Imigrasi
This study aims to analyze the process of state revenue from passport and visa services at the Makassar Class I Special TPI Immigration Office and its compliance with applicable regulations, identify obstacles faced by officers in recording and reporting state revenue, and evaluate the effectiveness of the use of technology in supporting reporting that ensures accountability and transparency. This study uses a qualitative descriptive method with a case study approach. Data were collected through interviews, observations, and documentation which were then analyzed thematically to obtain a comprehensive picture of the process, obstacles, and use of technology in reporting state revenue. The results of the study indicate that the process of state revenue from passport and visa services has been carried out according to regulations, but there are administrative and technical obstacles in recording and reporting. The use of information technology is quite effective in increasing accountability and transparency in reporting, although further development is still needed.
Pengaruh Harga dan Kualitas Produk terhadap Kepuasaan Konsumen di Café Nuiz Kota Palopo
This study aims to analyze the effect of price and product quality on consumer satisfaction at Café Nuiz in Palopo City. A quantitative associative approach was employed, with data collected through questionnaires distributed to 30 respondents using an incidental sampling technique. The independent variables in this study are price (X₁) and product quality (X₂), while the dependent variable is consumer satisfaction (Y). Data analysis was performed using multiple linear regression with the assistance of SPSS software. The F-test results indicate that price and product quality simultaneously have a significant effect on consumer satisfaction, with a significance value of 0.016 < 0.05. However, based on the t-test, only product quality has a partially significant effect on consumer satisfaction (significance value 0.012 < 0.05), while the price variable does not show a significant effect (significance value 0.234 > 0.05). The coefficient of determination (R²) is 25.9%, indicating that consumer satisfaction can be explained by the two variables, while the remaining 74.1% is influenced by other factors such as service, café ambiance, and consumers’ personal experiences. These findings highlight the crucial role of product quality in shaping customer satisfaction in the culinary industry.
Pengaruh Sistem Kehadiran Elektronik (Aplikasi Aku Hadir) dan Tambahan Penghasilan Pegawai Negeri Sipil terhadap Kinerja dengan Kepuasan Kerja sebagai Variabel Intervening di Dinas Pekerjaan Umum Kabupaten Karanganyar
This study examines the impact of the digital E-Performance Attendance System, also called Aku Hadir Application, and additional income for civil servants on employee performance at the Karanganyar Regency Public Works Agency, with job satisfaction as an intervening variable. In reaction to the government's efforts to improve governance through performance-based payments, this study examines the impact of implementing an ERP-based attendance and appraisal system on worker satisfaction and productivity. By adopting a quantitative explanatory method, data was collected from 50 civil servants with the help of a structured questionnaire and then analyzed by multiple linear regression with the help of SPSS. The results show that the E-Performance system has a positive effect on performance and job satisfaction, where job satisfaction partially mediates the relationship. In contrast, additional income has no significant direct or indirect impact on performance. The results emphasize the important role of open digital performance monitoring and job satisfaction in improving the productivity of civil servants, with important implications for policy makers to better manage government human resources.
Apakah Live Shopping dan Diskon berpengaruh terhadap Keputusan Pembelian
The development of social media and digital technology has driven changes in shopping behavior, especially among Generation Z. TikTok Shop is present as a platform for e-commerce that combines entertainment and shopping activities through live shopping features and various discount offers. This study aims to examine each contribution of some of the variables to be tested. This study applies a quantitative type. With a population of Generation Z who shop at TikTok Shop. through purposive sampling and a survey of 100 buyers. Purposive sampling is used as a technique to obtain samples. Data will be obtained from Google Form. Then analyze it from Partial Least Squares - Structural Equation Modeling assisted by SmartPLS 3.0. The resulting discounts and live shopping contribute to shopping decisions from simultaneous or partial. The implications of the results of this study provide an understanding for business actors and digital platform managers in designing an approach to increasing marketing efficiency and in accordance with the characteristics of today's digital consumers.
Pengaruh Media Sosial terhadap Keberhasilan Usaha Pengusaha Cafe di Jember dengan Motivasi sebagai Variabel Intervening
Cafes in Jember Regency continue to grow significantly amid increasingly fierce competition among businesses and the rise of MSMEs in the digital era. The culinary industry, particularly the café sector in Jember Regency, has seen significant growth, presenting promising opportunities for café owners and a substantial market. Numerous cafés are spread across various neighborhoods in Jember Regency. This study focuses on how social media can be utilized for customer engagement and promotion. Additionally, entrepreneurial motivation is examined as a factor that can enhance the influence of these elements on business success. To explore the relationships among these factors, data was gathered through questionnaires and analyzed using multiple linear regression techniques. A quantitative survey approach was used to collect information from 100 cafe owners in Jember. The findings showed that social media significantly and positively influenced motivation and company success. In addition, motivation was found to be an intervening variable that strengthens the impact of these elements on cafe business success.
Pengaruh Media Sosial, Kreativitas dan Motivasi Kewirausahaan terhadap Keberhasilan Usaha pada UMKM Food & Beverage di Jember
Business success is the primary goal that every company strives to achieve, with all activities focused on reaching it. In general, success reflects a condition that is better than before. MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in supporting national economic growth, particularly through meeting the needs of local communities. This study aims to analyze the influence of Social Media, Creativity, and Entrepreneurial Motivation on the business success of coffee shop entrepreneurs in the Jember area. The research employs a descriptive quantitative approach with a saturated sampling method, involving 100 respondents who are MSME actors in the food and beverage sector, specifically coffee shops. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, multiple linear regression, as well as t-test and F-test. The results indicate that all three independent variables have a positive and significant effect on business success, both partially and simultaneously. Based on these findings, it is recommended that MSME actors actively utilize social media as a promotional tool and continue to enhance their creativity and entrepreneurial motivation through training to improve managerial and marketing capabilities.
Pengaruh Profitabilitas dan Ukuran Perusahaan terhadap Nilai Perusahaan yang Dimediasi oleh Struktur Modal
This study aims to analyze tehe effect of profitability and firm size on firm value with capital structure as a mediating variable. The study was conducted on food and beverage sub-sector companies listed on the Indonesia Stock Exchange during 2020-2023. The variables used in this study include Return on Assets (ROA), frim size (SIZE), Dept to Equity Ratio (DER), and Price to Earnings Ratio (PER). Path analysis was applied to test the relationsips. The results show that booth profitability and firm size significantly influence capital structure. Pprofitability and firm size also directly affect firm value. Furthemore, capital structure ppartially mediates the relationship between profitabilitiy, firm size, and firm value. These findings highlight the importance of strategic capital structur management to enhance corporate financial performance and long-term value, especially in the food and beverage sector.
Zero Based Budgeting di Era Digital: Mewujudkan Anggaran Efisien dan Akuntabel Menuju Birokrasi 4.0
This study aims to analyze the application of the Zero Based Budgeting (ZBB) method in budget management in 2025 as a strategic step to improve efficiency, transparency, and accountability in public financial governance. ZBB is a budgeting approach that requires each organizational unit to prepare a budget from zero without referring to previous allocations, so that each expenditure must be logically justified based on actual needs and strategic priorities. In the context of increasing fiscal pressures and demands for bureaucratic reform, the relevance of ZBB is increasingly strengthening. Using a qualitative approach through literature studies and policy analysis, this study evaluates the effectiveness, constraints, and prospects of ZBB implementation in various government sectors that are undergoing digital transformation, such as immigration services and public services. The results of the study show that although ZBB is able to improve budget efficiency and build a more responsible work culture, its success is highly dependent on the readiness of human resources, reliable information systems, and strong political support. Therefore, the implementation of ZBB in 2025 needs to be accompanied by systematic training, supporting regulations, and an integrated performance evaluation system to produce a significant impact on better budgeting practices.
Pengaruh Work Life Balance terhadap Job Satisfaction Melalui Employee Engagement pada Karyawan Gen Z
This study aims to analyze the effect of work life balance on job satisfaction, mediated by employee engagement among Generation Z employees at PT Kereta Api Indonesia (Persero) Daop 1 Jakarta. The research background is based on the increasing number of Gen Z employees who have unique characteristics, such as a preference for work-life balance and meaningful engagement at work. The research method used is quantitative with a survey approach, in which data were collected through questionnaires distributed to Gen Z employees at PT KAI Daop 1 Jakarta. Data analysis was performed using Structural Equation Modeling (SEM). The results show that work life balance has a positive and significant effect on employee engagement and job satisfaction. Furthermore, employee engagement is proven to mediate the effect of work life balance on job satisfaction. The implications of this research highlight the importance for companies to pay attention to work-life balance and enhance employee engagement in order to improve job satisfaction, especially for Generation Z employees. These findings are expected to serve as a reference for companies in designing adaptive human resource management strategies that suit the characteristics of the younger generation in the workforce.
Pengaruh Current Ratio dan Working Capital Turnover terhadap Return on Equity pada PT Indocement Tunggal Prakarsa Tbk
This study aims to analyze the effect of Current Ratio and Working Capital Turnover on Return on Equity at PT Indocement Tunggal Prakarsa Tbk. Return on Equity (ROE) is a key indicator used to measure a company's efficiency in generating profits from shareholders' equity. The Current Ratio measures the company’s ability to meet its short-term obligations, while Working Capital Turnover reflects the company’s efficiency in utilizing working capital to generate revenue. This research uses a quantitative approach with descriptive and verification methods. Secondary data was obtained from the annual financial reports of PT Indocement Tunggal Prakarsa Tbk for a specified period. Data analysis was carried out using multiple linear regression with the help of SPSS software. The results show that partially, the Current Ratio has a negative and insignificant effect on Return on Equity. Meanwhile, Working Capital Turnover has a positive and significant effect on Return on Equity. Simultaneously, both independent variables have a significant effect on Return on Equity. These findings indicate that effective working capital management contributes more to improving company profitability than liquidity alone. Therefore, the company is advised to continue improving the efficiency of working capital utilization to provide added value to shareholders through increased return on equity.
Implementasi Taktik Marketing Public Relations pada Rumah Sakit Swasta di Kota Bandung dalam membangun Brand Awareness
The growth in the number of hospitals in Indonesia and the development of hospital products and services that are increasingly developing also encourage competition in the health industry. Marketing public relations (MPR) is a strategy that can encourage purchases with trustworthy communication. MPR is able to build relationships with stakeholders, increase awareness, build brands, increase loyalty and build corporate reputation. The purpose of this research is to describe the marketing public relations tactics used by hospitals in Bandung City in building brand awareness. The method used in this research is qualitative with a descriptive study with data collection techniques of literature study, observation, and in-depth interviews with the hospital's marketing team. The results showed that hospitals use various marketing public relations (MPR) tactics to build brand awareness, namely marketing promotions, health promotions, coaching, and collaboration. The marketing public relations media used by the hospital are internal media and digital media to reach a wider public.
Pengaruh Pengetahuan Investasi, Persepsi Risiko dan Pengelolaan Keuangan terhadap Minat Investasi
This study aims to determine how much influence investment knowledge, risk perception, and financial management skills have on students' interest in investing at the University of Muhammadiyah Jember. In the midst of the development of the digital era, investment has become an important issue that needs to be understood by the younger generation, especially students as future investors. Therefore, this study is important to identify factors that can encourage their interest in investing. The method used in this study is quantitative with a survey approach. Data were obtained by distributing questionnaires to students who have an interest or initial understanding of investment. The research sample was 100 students majoring in management at the University of Muhammadiyah Jember using the purposive sampling method. Data analysis was carried out using multiple linear regression with the help of SPSS software. The research findings show that investment knowledge and financial management significantly and positively influence students' interest in investing. Meanwhile, risk perception has a negative but still significant effect on investment interest. This means that the better a person's understanding of investment and ability to manage finances, the higher the interest in investing. Conversely, if the risk is perceived as too high, the interest in investing will decrease. This research contributes to educational institutions and financial institutions to improve financial literacy and investment among students in order to create a younger generation that is more financially literate and ready to face future economic challenges.
Pengaruh Roe, Suku Bunga, Nilai Tukar terhadap Harga Saham Perusahaan Pertambangan yang Terdaftar di BEI
The mining industry has become one of the hopes for the economic advancement of the nation. In the electric vehicle industry, Indonesia's metal and mineral raw material industry also contributes to the supply of raw materials for electric vehicles (EVs). This presents an attractive opportunity for investors to purchase shares in mining companies. This research aims to determine the long-term and short-term effects of Return on Equity (ROE), interest rates, and exchange rates on the stock prices of mining companies in the metal and mineral sub-industry (B146) listed on the Indonesia Stock Exchange (IDX) during the period of 2018-2019. The study employs a quantitative method and utilizes data analysis techniques with the assistance of Eviews-12, using a sample of 49 observations. The results indicate that ROE, interest rates, and exchange rates do not have a significant impact on stock prices in the short term. However, ROE and interest rates have a negative effect on stock prices in the long term, while exchange rates have a positive effect on stock prices in the long term.
Pengaruh Total Assets Turnover, Debt to Equity Ratio dan Return on Equity terhadap Harga Saham pada PT Aneka Tambang Tbk yang Terdaftar di Bursa Efek Indonesia Periode 2015-2024
The study was designed with the aim of determining the effect of TATO, DER, and ROE variables on stock price variables. A quantitative approach was used in this study, with time series data analysis through a multiple linear regression model based on Ordinary Least Squares (OLS), which was processed using Eviews12 software. The partial results of the TATO variable obtained While the DER variable showed meaning that acceptance of and ROE obtained a stating that was accepted. The results of the study simultaneously showed a In conclusion, TATO, DER, and ROE simultaneously and significantly influence stock price movements. However, TATO was found to have no significant effect on stock prices. In contrast, DER and ROE showed a significant real impact on stock prices.
Pengaruh Current Ratio, Suku Bunga dan Kondisi Finansial Distress terhadap Return Saham pada Perusahaan Manufaktur Subsektor Pulp dan Paper yang Terdaftar di Bursa Efek Indonesia Periode 2015-2024
Stock returns serve as a key indicator for maximizing profits and minimizing investment risks. This study aims to examine the effect of Current Ratio, Interest Rate, and Financial Distress on Stock Returns in both the short term and long term for manufacturing companies in the pulp and paper sub-sector listed on the Indonesia Stock Exchange during the 2015–2024 period. The research employs a quantitative approach with a sample of 7 companies selected through purposive sampling. Data were analyzed using the Panel Autoregressive Distributed Lag (ARDL) method with the assistance of Eviews 12 software. The results show that in the short term, Current Ratio and Interest Rate do not significantly affect Stock Returns, while Financial Distress has a significant effect. In the long term, Current Ratio, Interest Rate, and Financial Distress all have a significant effect on Stock Returns. These findings imply that investors should carefully consider both company fundamentals and external macroeconomic factors when making investment decisions, particularly for long-term investments.
Apakah Endorsement Selebriti, Pesta Diskon, dan Kesadaran Merek berpengaruh terhadap Keputusan Pembelian Online?
This research was conducted to evaluate the extent to which celebrity endorsements, discount parties, and brand awareness influence online purchasing decisions on the Shopee platform. A quantitative approach was adopted, with a survey conducted on 100 students who actively shop on Shopee. The sample was selected using purposive sampling. Data was compiled by distributing online questionnaires using Google Forms, then analyzed using the SEM-PLS approach through the SmartPLS 3 software. The findings showed that the three independent variables had a significant influence on online purchasing decisions, with discount events being the most influential factor. The findings emphasize the significance of digital marketing strategies that incorporate celebrity involvement, time-based promotions, and brand awareness to encourage consumers to shop online.
Peranan SDM dalam Meningkatkan Efektifitas Pelayanan PLN melalui Kolaborasi PLN UP3 Nias dengan Masyarakat di Desa Hambawa Kecamatan Gunungsitoli Utara
This study aims to analyze the role of human resources (HR) in improving the effectiveness of public services through a collaborative approach between PLN UP3 Nias and the community in Hambawa Village, Gunungsitoli Utara District. The background of this study is based on the importance of HR competencies in supporting responsive, adaptive, and participatory electricity services, especially in 3T areas. Using a qualitative approach through a case study design, data was collected through in-depth interviews, participatory observation, and documentary analysis of PLN's collaborative practices at the village level. The research findings indicate that the collaboration between PLN and the community successfully accelerated the resolution of power outages, reduced the number of customer complaints, and significantly improved community satisfaction. The role of human resources with technical skills, social adaptability, and communication proficiency is a key factor in building synergy with local communities. This study implies that improving the quality of public services in remote areas can be achieved by strengthening human resource capacity that is not only focused on internal efficiency but also on transformative social engagement.
Peran Manajemen Sumber Daya Manusia dalam Meningkatkan Daya Saing Industri Kuliner di Bali
The Balinese culinary industry, which is the backbone of the regional economy, faces various problems that hinder its competitiveness, such as a lack of human resource skills, low service quality, and limited product innovation. Increasingly fierce competition from local and international business actors exacerbates this problem. High employee turnover rates are also a constraint, resulting in the loss of expertise and training investments. The situation is worsened by a lack of understanding of the importance of effective and efficient human resource management (HRM) in managing quality human resources. Therefore, this research is important to conduct in order to find appropriate and efficient HRM strategies to improve the competitiveness of the Balinese culinary industry. This research uses a qualitative approach with a case study method, involving in-depth interviews with culinary business actors in Bali, document analysis, and field observations. The research is expected to provide recommendations for broad human resource (HR) strategies, which include employee training and development as well as efficient recruitment and selection systems, and the development of a positive and innovative work culture. These recommendations aim to improve the quality of human resources, increase productivity, and ultimately increase the competitiveness of the Balinese culinary industry in domestic and international markets.
Dampak Influencer Marketing terhadap Purchase Decision dengan Brand Trust dan Brand Image sebagai Intervening
This study aims to determine the effect of influencer marketing on purchase decisions with brand trust and brand image as intervening variables, focusing on users of PIXY compact powder cosmetics among Generation Z in Cilegon City. The research method employed was quantitative, utilizing data collected through questionnaires and a literature review. The study population consisted of 160 respondents who met the criteria of being part of Generation Z and users of PIXY compact powder cosmetics. The sampling technique employed was non-probability sampling, specifically accidental sampling. The analysis method employed was Structural Equation Modeling (SEM), utilizing the statistical tool SmartPLS 4 Professional for analysis.The results of this study: influencer marketing has a negative but insignificant effect on purchase decision, influencer marketing has a positive and significant effect on brand trust, influencer marketing has a positive and significant effect on brand image, brand trust has a positive and significant effect on purchase decision, brand image has a positive and significant effect on purchase decision, brand trust has a positive and significant mediating effect on influencer marketing toward purchase decision, brand image has a positive and significant mediating effect on influencer marketing toward purchase decision.
Apakah Menikah Menyebabkan Partisipasi Kerja Perempuan di Bali Lebih Banyak Terlibat dalam Sektor Informal?
Bali Province in 2023 recorded the highest female unemployment rate in all of Indonesia, but these women tend to work in the informal sector rather than the formal sector, even though jobs in the informal sector have high work risks, no social security, minimal protection, and low wages. Using data from the National Labor Force Survey (Sakernas) in August 2023, this study aims to analyze the participation of married women in the decision to work in the informal sector in Bali Province with control variables of education level, age, area of residence, and training participation. Analysis with binary logistics shows that married women tend to work in the informal sector, assuming that factors other than those under study are considered to remain constant. Further analysis discussed the outpouring of working hours of women workers in Bali Province using the Tobit regression model. The results show that married women have significantly higher working hours. The high tendency of women to marry and their tendency to work in the informal sector with significant working hours, requires comprehensive intervention to ensure the welfare of Balinese women who work in sectors that are classified as less secure.
Analisis Iklan Media Sosial dan Kualitas Produk terhadap Keputusan Pembelian dengan Kepuasan Pelanggan sebagai Variabel Intervening pada UMKM Sambal K’diyah Kabupaten Brebes
This study analyzes the influence of social media advertising and product quality on purchase decisions, with customer satisfaction as a mediating variable at UMKM Sambal K’diyah in Brebes Regency. A quantitative method with SEM-PLS analysis was employed using a sample of 155 respondents. The results show that social media advertising and product quality have a significant positive effect on customer satisfaction (β = 0.630 and β = 0.373). Product quality also significantly influences purchase decisions (β = 0.664), as does customer satisfaction (β = 0.204). Furthermore, customer satisfaction mediates the relationship between both independent variables and purchase decisions. The R² values of 0.570 for customer satisfaction and 0.705 for purchase decisions indicate a strong predictive model. This study highlights the importance of digital promotion and product quality in increasing customer satisfaction and purchase decision-making.
Manajemen Sumber Daya Manusia dalam Meningkatkan Mutu Pendidikan di RA – Alfatah
This study aims to analyze human resource management in improving the quality of education at RA Al-Fatah, focusing on four aspects: planning, recruitment, training and development, as well as monitoring and evaluation. Using a qualitative descriptive method, data were collected through interviews, observations, and documentation. The findings show that: (1) HR planning involves strategy formulation such as RPP, RPPH, and task division among vice principals; (2) recruitment is conducted through two models—government-based and committee-based—using a competency-based selection process; (3) training includes Merdeka Curriculum workshops and capacity-building in curriculum development; (4) monitoring and evaluation are carried out regularly, both internally and externally, to assess performance and improve educational quality.
Pengaruh Kualitas Layanan dan Brand Trust terhadap Loyalitas Pelanggan pada Café Hill&Tiff Palopo
This study aims to analyze the influence of service quality and brand trust on customer loyalty at Café Hill & Tiff in Palopo City. A quantitative approach was employed, with data collected through questionnaires distributed to 35 respondents who are customers of the café. The data were analyzed using multiple linear regression to examine both simultaneous and partial effects between variables. The results show that service quality and brand trust simultaneously have a significant influence on customer loyalty, with a significance value of 0.011 (< 0.05) and an F-value of 5.365 (> F-table 3.35). Partially, both variables also have a positive and significant impact. The coefficient of determination (R²) indicates that 28.4% of the variation in customer loyalty can be explained by service quality and brand trust, while the remaining 71.6% is influenced by other factors outside this study. These findings underscore the importance of consistently delivering quality service and building brand trust as strategic efforts to maintain customer loyalty amid increasing business competition.
Analisis Penerapan Sistem Informasi Akuntansi pada Siklus Pengeluaran dan Pemasukan Kas
Technological advances and the need for efficiency in business management require companies, including the convection sector, to implement an effective accounting information system (AIS). This study aims to analyze the implementation of accounting information systems in the cash inflow and outflow cycle at Firdevs Konveksi. The method used is descriptive research with a qualitative approach, through observation, interviews, and documentation. The study focuses on the recording process, internal control, and the effectiveness of the cash cycle in supporting business operations. The results of the study indicate that the implementation of AIS at Firdevs Konveksi is able to increase the efficiency of cash management, improve the accuracy of financial transaction recording, and strengthen internal control over cash inflow and outflow activities. In addition, the use of accounting information systems helps companies in data-based decision making, increases transparency, and reduces the risk of errors or fraud. This study emphasizes the importance of implementing accounting information systems in supporting business sustainability, especially in the convection sector, by making a significant contribution to more professional, structured, and reliable financial management. Thus, the results of this study are evidence that the implementation of AIS is not only a technical need, but also a strategic factor in increasing the company's competitiveness amidst increasingly competitive business dynamics.
Pengaruh Penguasaan Literasi Digital, Kompetensi Wirausaha dan Pendidikan Kewirausahaan terhadap Minat Berwirausaha pada Mahasiswa Universitas Muhammadiyah Jember
This study aims to examine and analyze the influence of Digital Literacy Proficiency, Entrepreneurial Competence, and Entrepreneurship Education on Entrepreneurial Interest among students at Muhammadiyah University of Jember. This study focuses on identifying students' interest in entrepreneurship. A quantitative approach was used, employing regression analysis to test the relationship between independent variables (Digital Literacy Proficiency, Entrepreneurial Competence, and Entrepreneurship Education) and the dependent variable (Interest in Entrepreneurship). Students at Muhammadiyah University of Jember were selected as the research subjects because they align with the research problem. Data was collected through a questionnaire (Google Form) administered to students at Muhammadiyah University of Jember and will be analyzed using SPSS version 25. The results of the study indicate that Digital Literacy Proficiency positively and significantly influences students' entrepreneurial interest with a calculated t-value of 19.417, which is greater than the t-table value of 1.966 and a significance level of 0.000, which is less than 0.05. Entrepreneurial Competence also has a positive and significant effect on students' Entrepreneurial Interest with a t-value of 14.828, which is greater than the critical t-value of 1.966 and a significance level of 0.000, which is less than 0.05. Entrepreneurship Education also has a positive and significant influence on students' entrepreneurial interest, with a calculated t-value of 14.274, which is greater than the critical t-value of 1.966 and a significance level of 0.000, which is less than 0.05.
Pengaruh Literasi Keuangan terhadap Intensi Berwirausaha dengan Pengetahuan Technopreneurship sebagai Variabel Moderasi
Entrepreneurship plays an important role as a driving force in a country's economic development. University students, as prospective graduates, have great potential to develop into creative and independent young entrepreneurs. Therefore, it is important to explore the factors that influence the emergence of entrepreneurial intent among students. This study aims to examine the extent to which financial literacy influences entrepreneurial intent, as well as to investigate whether knowledge of technopreneurship can strengthen this relationship as a moderating variable. This study employs a quantitative approach with data analysis using the Partial Least Squares Structural Equation Modelling (PLS-SEM) technique with the assistance of WarpPLS software. The respondents in this study consisted of 81 students from the Economics Education Program, Faculty of Economics and Business, Surabaya State University, class of 2021. The results of the study indicate that financial literacy has a positive and significant influence on students' entrepreneurial intentions. In other words, the higher the level of financial literacy among students, the greater their desire to enter the world of entrepreneurship. However, technopreneurship knowledge does not play a moderating role in this relationship. This indicates that technopreneurship knowledge is largely conceptual and has not yet been applied in actual entrepreneurial activities.