MUHARAM, Idam Nurcahya; APRIADI, Deri. Analisis Strategi Promosi Word Of Mouth Dan Inovasi Produk Terhadap Minat Beli (Studi Kasus Es Teh Lembang Di Panyileukan Kota Bandung ). Jurnal Publikasi Ekonomi dan Akuntansi, [S. l.], v. 5, n. 1, p. 35–43, 2025. DOI: 10.51903/jupea.v5i1.4465. Disponível em: https://journalcenter.org/index.php/jupea/article/view/4465. Acesso em: 7 may. 2026.