MASRIKIN DJOU MASSA; DERI APRIADI. Pengaruh Sosial Media Dan Strategi Pemasaran Multikultural Terhadap Perilaku Pembelian Impulsif Gen Z Dalam Industri Fast Fashion. Jurnal Publikasi Ekonomi dan Akuntansi, [S. l.], v. 5, n. 1, p. 60–65, 2025. DOI: 10.51903/jupea.v5i1.4488. Disponível em: https://journalcenter.org/index.php/jupea/article/view/4488. Acesso em: 7 may. 2026.