MARCHETIA, Alva Ade; ROMADHONI , Buyung; M. HIDAYAT. Pengaruh Viral Marketing Dan Purchase Intention Terhadap Brand Equity Kasus Pada Kampanye Produk Azzarine. Jurnal Publikasi Ekonomi dan Akuntansi, [S. l.], v. 6, n. 1, p. 763–774, 2026. DOI: 10.51903/jupea.v6i1.5500. Disponível em: https://journalcenter.org/index.php/jupea/article/view/5500. Acesso em: 12 jun. 2026.