HAIFA, Cecilia Putri; HIKMAH , Hikmah. Pengaruh Brand Ambassador, Brand Image, Dan Customer Experience Terhadap Keputusan Pembelian Produk Scarlett Di Kota Batam. Jurnal Publikasi Ekonomi dan Akuntansi, [S. l.], v. 6, n. 2, p. 511–523, 2026. DOI: 10.51903/jupea.v6i2.6432. Disponível em: https://journalcenter.org/index.php/jupea/article/view/6432. Acesso em: 26 may. 2026.