RAVINDRA SAFITRA HIDAYAT; PANCA MAULANA; ERYCO MUHDALIHA; JULIAN BONGSOIKRAMA; FEBY LUKITO WIBOWO. Customer Focus Strategy in the Digital Era: The Influence of AI Implementation and Competitive Advantage on Enhancing Brand Loyalty in Edutech Platforms . Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis, [S. l.], v. 4, n. 3, p. 539–547, 2025. DOI: 10.55606/jupsim.v4i3.5487. Disponível em: https://journalcenter.org/index.php/jupsim/article/view/5487. Acesso em: 13 oct. 2025.