Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis diterbitkan oleh Sekolah Tinggi Ilmu Ekonomi Trianandra.Jurnal ini terakreditasi SINTA 5 (Surat Keputusan Direktur Jenderal Pendidikan Tinggi, Riset, dan Teknologi Nomor 10/C/C3/DT.05.00/2025 tanggal 21 Maret 2025 tentang Peringkat Akreditasi Jurnal Ilmiah Periode I Tahun 2025) dimulai dari Volume 1 Nomor 3 Tahun 2022 sampai Volume 6 Nomor 2 Tahun 2027. JUPSIM memuat naskah hasil-hasil penelitian di bidang Sistem Informasi, Sistem Komputer dan Manajemen Bisnis. JUPSIM berkomitmen untuk memuat artikel berbahasa Indonesia yang berkualitas dan dapat menjadi rujukan utama para peneliti dalam bidang ilmu Sistem Informasi, Sistem Komputer dan Manajemen Bisnis Indexed by : Journal Sponsors and Partners :
The phenomenon of employee resignation represents a serious challenge for financing companies, particularly in Samarinda, as evidenced by the recurring recruitment processes for credit marketing positions, which in turn increase operational costs and undermine team stability. This study aims to gain an in-depth understanding of the subjective experiences of employees who have resigned as well as those who remain employed but strongly intend to leave the company. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with seven informants, consisting of five former employees and two active employees. The findings reveal four key factors driving resignation decisions: intense performance pressures and heavy workloads, limited opportunities for career advancement, misalignment with organizational culture, and an imbalance between work and personal life. On the other hand, economic necessity and loyalty to team members serve as retention factors that encourage some employees to remain despite dissatisfaction. These results affirm that resignation decisions are multidimensional, shaped by a complex interplay of internal and external factors that influence employees’ working lives. The study recommends that financing companies foster a healthier organizational culture, provide clear and transparent career development opportunities, and implement policies that support work–life balance in order to reduce turnover, strengthen employee retention, and enhance long-term organizational competitiveness.
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Motivasi dan Fasilitas Kerja sebagai Determinan Kinerja Pegawai pada Puskesmas Kecamatan IX Koto Sungai Lasi Kabupaten Solok
This research was conducted at the IX Koto Sungai Lasi Sub-district Health Center, Solok Regency. The purpose of this study was to determine the influence of motivation and work facilities on employee performance at the IX Koto Sungai Lasi Sub-district Health Center, Solok Regency. A sample of 34 respondents was studied using quantitative methods. The data collection technique used was a questionnaire. Based on a multiple regression analysis of the variables Motivation and Work Facilities on Employee Performance, Y = 7.990 + 0.615 X1 + 0.409 X2 + e. The t-test showed that variable X1, Motivation, significantly impacts Employee Performance, with a calculated t-value of 1.705 > t-table value of 2.03951 and a significance level of 0.098 < 0.05. Therefore, Ha is accepted and H0 is rejected. Variable X2, Work Facilities, significantly impacts Employee Performance, with a calculated t-value of 0.935 > t-table value of 2.03951 and a significance level of 0.357 < 0.05. Therefore, Ha is accepted and H0 is rejected. The F-test showed that Motivation and Work Facilities simultaneously impact Employee Performance, with a calculated f-value of 10.460 > f-table value of 3.30 and a significance level of 0.000 < 0.05. Therefore, H0 is rejected and Ha is accepted.
Digitalisasi Marketing Dalam Mengembangkan Usaha Berbasis Teknologi di Desa Batu Karang Kecamatan Payung Kabupaten Karo
The development of digital technology has transformed the way businesses market their products and grow their businesses. This study aims to determine how digital marketing plays a role in developing technology-based businesses in Batu Karang Village, Payung District, Karo Regency. The method used was a qualitative approach, using observation and interviews with several business owners who utilize digital media for marketing activities. The results show that most business owners have used social media such as Facebook, Instagram, and WhatsApp Business as promotional tools. The implementation of digital marketing has been proven to help expand market reach and increase sales. However, obstacles such as limited digital skills, lack of training, and suboptimal internet connections remain major obstacles. Therefore, digital marketing plays a crucial role in the development of technology-based businesses, especially when supported by increased digital literacy and adequate infrastructure.
Analisis Strategi Promosi Digital Produk OEM Tisu di PT Infinity Blessing Indonesia
This study analyzes the digital promotion strategy of OEM tissue products at PT Infinity Blessing Indonesia. In the digital era, effective promotion is essential for building brand awareness and expanding business-to-business (B2B) networks. The study aims to identify the current digital promotion practices, challenges faced, and strategies to optimize promotional performance. Using a qualitative descriptive approach, data were collected through in-depth interviews, observation, and documentation involving two key informants from the human resources and product design divisions. The findings indicate that the company has implemented digital promotion through its website, email marketing, and WhatsApp Business, but social media utilization remains limited to Instagram with low engagement. The company’s strengths lie in product customization flexibility, consistent quality, and responsive communication with business partners, while weaknesses include low brand awareness and minimal digital advertising efforts. The research implies that strengthening digital branding, optimizing social media platforms, and adopting paid digital advertising such as Google Ads and LinkedIn Ads can enhance competitiveness and visibility in the B2B market.
Mendekarbonisasi Negara Berkembang: Analisis Sistematis Nexus Green Government dan Green Finance dalam Mitigasi Perubahan Iklim
Climate change presents a crucial development economics challenge, especially in Emerging Markets and Developing Economies (EMDEs), which face a massive climate finance gap. This article aims to systematically analyze the nexus between Green Government and Green Finance as a decarbonization solution. Using a Systematic Literature Review (SLR) methodology, this study synthesizes 52 peer-reviewed articles from Scopus and Sinta (2020-2025). Qualitative content analysis was used to map instruments, effectiveness, and implementation barriers. Findings show that the effectiveness of Green Finance instruments (e.g., Green Bonds) is empirically conditional upon a credible Green Government framework (e.g., third-party certification). However, this nexus is fundamentally broken in many EMDEs. Advanced governance instruments (like GPP and CBT) face an "implementation paradox," being too complex for low-capacity states. Analysis of innovations (like Green Sukuk in Indonesia) also identifies governance, not capital availability, as the main barrier. The article identifies a "vicious cycle": EMDEs' structural barriers (corruption, informality, low capacity) hinder effective Green Government. This governance failure prevents de-risking, causing 95% of global Green Finance to concentrate in developed nations. We conclude that policy interventions must shift from focusing on financial instruments to fixing fundamental governance preconditions.
Nexus Green Finance dan Green Government dalam Mitigasi Perubahan Iklim: A Systematic Literature Review
The global transition toward a low-carbon economy faces a significant financing gap, especially in Emerging Markets and Developing Economies (EMDEs), making Green Finance (GF) a crucial mechanism whose effectiveness depends heavily on institutional quality and governance. This study presents a Systematic Literature Review (SLR) of 90 peer-reviewed articles published between 2020–2025 sourced from Scopus and Web of Science, analyzed using PRISMA guidelines, VOSviewer bibliometrics, and narrative synthesis. The findings reveal three main research clusters: the effectiveness of GF instruments and green innovation, the moderating role of institutional quality and environmental governance, and the development of green financial markets and policies. Across the literature, GF consistently demonstrates a mitigating effect on CO₂ emissions; however, this impact is not automatic and is strongly strengthened by high-quality governance, including regulatory effectiveness and rule of law, which reduce investment risks and curb greenwashing. Major research gaps identified include an overconcentration of studies in China, the absence of standardized indicators for GF and Green Government (GG), and limited micro-level evidence from other developing regions such as ASEAN. Overall, this review highlights the need for integrated policy approaches that simultaneously advance green financial development and reinforce environmental governance.
Implementasi Internet of Things (IoT) untuk Optimalisasi Manajemen Aset Peralatan Praktikum Menggunakan RFID dan NodeMCU
Asset management in educational laboratory environments is often conducted manually, making it vulnerable to recording errors, delayed information, and equipment loss. These limitations necessitate the development of a system capable of capturing asset activities automatically, accurately, and in real time. This study aims to develop and evaluate the performance of a Smart IoT Asset Management System integrating Radio Frequency Identification (RFID), the NodeMCU ESP8266 microcontroller, and Google Sheets as an efficient and economical inventory solution for educational laboratories. This research adopts a system engineering approach with a descriptive–experimental design following the Network Development Life Cycle (NDLC) model. All 26 units of laboratory equipment were included as samples, and 10 respondents participated in the user evaluation. Data were collected through observation, semi-structured interviews, functional device testing, and user questionnaires. The analysis focused on RFID reading accuracy, system response time, data synchronization performance, and user perceptions. The results indicate a 100% RFID reading accuracy rate and a data synchronization time ranging from 7 to 10 seconds. The system successfully recorded all borrowing and returning activities without synchronization failures. User evaluation yielded an average satisfaction score of 4.8 out of 5, reflecting the system’s usability and practical benefits. This study provides important implications for laboratory digitalization, offering a low-cost, easily replicable, and IoT-based inventory solution suitable for educational institutions seeking modern asset management practices.
Pengaruh Kepemimpinan dan Manajemen Pengetahuan terhadap Kinerja Pegawai PT Bank Syariah Indonesia Kantor Regional Aceh
Bank Syariah Indonesia (BSI), the result of a merger of three state-owned Islamic banks, strengthens the national and global Islamic banking industry, but the quality of human resources remains a challenge because most employees do not have a background in Islamic economics. Employee performance is influenced by leadership and knowledge management, which combines motivation, information management, effective communication, creative innovation, team collaboration, and strategic decision-making that supports productivity. This condition emphasizes the importance of research on the influence of leadership and knowledge management on employee performance at Bank Syariah Indonesia (BSI) Aceh Regional Office to support BSI's vision as a modern, professional, innovative, inclusive, and globally competitive Islamic bank. This study aims to examine and analyze the influence of leadership and knowledge management on the performance of employees at Bank Syariah Indonesia (BSI) Aceh Regional Office. In this study, the population consists of all 76 employees at Bank Syariah Indonesia (BSI) Aceh Regional Office. Sampling was conducted using the census technique, whereby the entire population was used as the sample. The data analysis method used was multiple linear regression analysis. The results of the study indicate that leadership partially influences the performance of employees at Bank Syariah Indonesia (BSI) Aceh Regional Office. Knowledge management partially influences the performance of employees at Bank Syariah Indonesia (BSI) Aceh Regional Office. Leadership and knowledge management simultaneously have a significant influence on the performance of employees at Bank Syariah Indonesia (BSI) Aceh Regional Office.
Pengaruh Live Streaming, Content Marketing dan Online Customer Review terhadap Keputusan Pembelian pada Tiktok Shop di Banda Aceh
The development of digital technology has encouraged an increase in online shopping activities in Indonesia, including through the TikTok Shop platform which combines social media features and e-commerce transactions in one ecosystem. Although the platform is experiencing rapid user growth, the low buying interest of some consumers indicates a weakness in the digital marketing strategy implemented. Therefore, this study aims to analyze the influence of live streaming, content marketing, and online customer reviews on purchase decisions among TikTok Shop users in Banda Aceh. This study uses a quantitative approach through a survey of 96 respondents with purposive sampling technique. The data were analyzed using multiple linear regression to test the simultaneous and partial influences between the variables studied. The results of the study show that the three variables simultaneously have a significant effect on purchasing decisions. Partially, content marketing and online customer reviews have been shown to have a significant influence, while live streaming does not show a significant influence. These findings underscore the importance of informative content-based marketing strategies and customer review management to strengthen trust and increase consumer buying interest on social-commercial platforms such as TikTok Shop.
Pengaruh Kualitas Layanan Onemart terhadap Minat Beli Siswa Kelas XI Bisnis Ritel SMK Negeri 1 Medan Tahun Ajar 2025/2026
This research aims to analyze the effect of service quality on students’ purchase intention at Onemart of SMK Negeri 1 Medan in the Academic Year 2025/2026. This study employed a quantitative approach using a survey method in which questionnaires were distributed to 60 students of the 11th grade Retail Business Department selected as the research sample. The research instrument was examined using validity and reliability tests, and the data were analyzed through normality test, multicollinearity test, heteroscedasticity test, simple linear regression, t-test, and coefficient of determination (R²) with the assistance of SPSS version 23. The findings indicate that service quality has a positive and significant effect on purchase intention, as reflected by the regression coefficient of 1.299, a significance value of 0.000 < 0.05, and a t-statistic value of 6.681 which exceeds the t-table value. The R Square value of 0.435 reveals that service quality contributes 43.5% to purchase intention, while the remaining 56.5% is influenced by other variables not examined in this research. Therefore, consistent improvement in service quality can increase students’ purchase intention toward Onemart.
Pengaruh Promosi Social Media Instagram, Word of Mouth, and Personal Selling terhadap Keputusan Pembelian Produk Kosmetik Toko Kotty Banda Aceh
cosmetic industry is considered a promising sector as it relates to basic human needs and evolving lifestyle trends, resulting in increasingly intense market competition. In Banda Aceh, Kotty Store offers a variety of local and international cosmetic products; however, fluctuating and declining sales indicate weaknesses in the application of Personal Selling and the influence of external factors such as weather conditions. These issues may cause consumers to experience difficulties in selecting products and potentially switch to competing stores. This study aims to analyze the effect of Instagram promotion, word of mouth, and Personal Selling on consumer purchasing decisions for cosmetic products at Kotty Store in Banda Aceh, both simultaneously and partially. This research employed a quantitative approach with a survey method by distributing questionnaires to 99 respondents. Data were analyzed using multiple linear regression with the assistance of SPSS version 25. The results show that Instagram promotion, word of mouth, and Personal Selling have a significant effect on purchasing decisions, both partially and simultaneously. These findings highlight the important role of these three marketing strategies in encouraging consumers to make purchasing decisions at Kotty Store.
Tinjauan Literatur Kesenjangan Kredibilitas Merek: Penurunan Kepercayaan Merek Massal, Hipokrisi Korporat, dan Strategi Autentisitas Niche sebagai Respons Kompensasi Konsumen
The global consumer market has undergone a significant transformation, creating an environment in which fragmented preferences and a widespread crisis of trust pose major challenges for brands. This systematic literature review examines the dynamics behind consumer migration from mass-market brands toward niche brands perceived as more authentic. The review focuses on five key constructs: Corporate Social Hypocrisy (CSH), Brand Trust (BT), Brand Hate, Brand Authenticity, and Consumer Need for Differentiation. The study proposes the Authenticity Trust Migration Model (ATM), a conceptual framework integrating both push and pull factors that shape consumer movement. CSH emerges as a destructive antecedent that erodes trust and triggers brand hate. As a compensatory response, consumers particularly those with high differentiation tendencies shift toward niche brands that offer symbolic authenticity and stronger value congruence. Niche authenticity is positioned not merely as a brand attribute but as an identity-signaling mechanism that helps consumers restore threatened self-concepts caused by the integrity failures of mass brands. These findings contribute theoretically to the understanding of differentiation as a moderating factor and offer strategic implications for brand management in an era of increasing public skepticism.
Pengaruh Tampilan Web dan Harga terhadap Keputusan Pembelian pada E-Commerce Shopee di Indonesia dengan Kepercayaan sebagai Variabel Intervening
Shopee has become one of the most popular e-commerce platforms in Indonesia due to its attractive website design, competitive pricing, and high level of consumer trust, despite facing competition and challenges in maintaining service quality. Factors such as attractive website design, easy navigation, price promotions, and transaction security have been shown to significantly influence consumer purchasing decisions, especially following the increase in e-commerce usage during the pandemic. Based on initial findings and various issues faced by users, this study aims to analyze the influence of website appearance and price on purchasing decisions on Shopee e-commerce in Indonesia, with trust as an intervening variable. This study used a quantitative approach with a survey method by distributing questionnaires to 96 Shopee user respondents selected using a purposive sampling technique. Data analysis was conducted using path analysis and the Sobel test to examine the direct and indirect effects between variables. The results showed that website appearance and price significantly influence consumer trust. Website appearance and trust also significantly influence purchasing decisions. However, price does not directly influence purchasing decisions; however, trust is shown to mediate the effect of price on purchasing decisions. This finding implies that building consumer trust is a key factor in improving purchasing decisions, especially in the context of competitive pricing while still being trusted by consumers.
Analysis of Archival Access Policy and Static Archive Services in Compliance with Public Information Disclosure Principles
Static archives serve as an important source of public information to support state transparency and accountability. This article analyzes the policy of archive access and static archive services within the framework of Law Number 14 of 2008 concerning Public Information Disclosure through a review of normative literature and a review of best practices. This research uses content analysis methods applied to regulations, guideline documents from the National Archives of the Republic of Indonesia (ANRI), and related academic literature. The findings show that the static archive access policy in Indonesia has established the principle of universal openness with strict access restrictions based on legal provisions. However, there is a significant gap between the normative legal framework and practical implementation in the field, especially related to archive management, the availability of search tools, and coordination between archival units and public information management officials. In addition, the low quality of digital infrastructure and the uneven technical competence of archival officers have slowed down the information service process. The recommendations submitted include strengthening the capacity of human resources, integrating the archival information system with the public information disclosure portal, and harmonizing information classification policies so that static archive services can run more effectively and responsive to public needs.
Determinasi Kinerja Organisasi: Analisis Remunerasi, Pelatihan, Jenjang Karier dan Budaya Organisasi
This study aims to develop hypotheses related to factors that influence organizational performance, particularly in airline companies. The approach used is descriptive qualitative research with data collection techniques through literature studies, namely by reviewing relevant previous articles published in the 2020-2025 period. The analysis technique used is comparative analysis. The data used comes from relevant previous research, sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4, Emerald, Elsevier, Sage, Web of Science, Sinta Journal 2-5, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this study indicate that: 1) Remuneration affects organizational performance; 2) Training affects organizational performance; 3) Career paths affect organizational performance; 4) Organizational culture affects organizational performance. In addition, this study also found that external factors such as market changes and industry competition also have a significant impact on organizational performance. This study provides an overview of the importance of these factors in improving organizational performance, especially in airline companies, and the importance of effective human resource management to achieve the organization's strategic goals.
Pengaruh Persepsi Kemudahan Pengguna terhadap Minat Beli Ulang Produk Scarlett di Tiktok Shop Melalui Mediasi Emosi Positif
This study aims to explore the effect of perceived ease of use on repurchase intention through the mediation of positive emotion among Scarlett consumers on TikTok Shop. This phenomenon emerges along with the increasing penetration of social media users, which drives these platforms to function not only as entertainment media but also as transaction channels. The transformation of social media into social commerce enables users to conduct various digital activities within a single platform. This research employs a quantitative approach using Partial Least Squares–Structural Equation Modeling (PLS-SEM), implemented with SmartPLS 4.0. A purposive sampling technique was applied to obtain 128 respondents who had purchased Scarlett products via TikTok Shop. The results indicate that perceived ease of use has a positive and significant effect on repurchase intention through the mediation of positive emotion. Positive emotion is found to act as a full mediator that strengthens the relationship between the independent variable and consumers’ repurchase intention. These findings confirm that feelings of enjoyment and satisfaction during shopping make consumers more likely to repurchase. Practically, this study highlights the importance of enhancing a pleasant shopping experience to elicit consumers’ positive emotions, which in turn reinforce repurchase intention toward a product on social commerce platforms.
Pengaruh Brand Image terhadap Purchase Intention Produk iPhone dengan Perceived Quality dan Trust sebagai Variabel Mediasi
The objective of the research is to investigate how brand image affects the purchase intention of iPhone products towards considering perceived quality and trust as intervening variables. A quantitative method was used to gather data from 200 iPhone users or potential buyers in Bali, and the data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The findings reveal that the brand image has no direct impact on purchase intention, which means that a strong brand image is not enough to persuade consumers to buy luxury products. Nonetheless, brand image plays an important role in the customers' cognitive and affective evaluations as it significantly affects perceived quality and trust. Perceived quality takes the lead among the factors with a direct effect on purchase intention, while trust comes next, which implies that the customers' intention to buy iPhone products is primarily motivated by their perception of product performance, features, reliability, and security. The roles of perceived quality and trust as mediators between the brand image and purchase intention are significant. Thus, the research brings to light thatmarketers dealing with premium technology products like the iPhone need to work on the perceived product quality and consumer trust to turn the intention to purchase into reality.
Analisis SWOT sebagai Penentu Strategi Persaingan pada UMKM Banana Crunchy
UMKM plays an essential role in Indonesia’s economy but often faces challenges such as intense competition, limited resources, and a rapidly changing business environment. This study aims to analyze the internal and external factors of the UMKM Banana Crunchy using the SWOT analysis approach. The research employs a descriptive qualitative method with data collected through interviews, direct observations, and documentation. The findings show that Banana Crunchy’s main strengths lie in its unique product, favorable taste, and simple production process. Its primary weakness is the less strategic business location. Opportunities arise from the growing trend of modern snacks and the development of digital marketing, while threats come from numerous similar competitors and fluctuations in raw material prices. The recommended strategy is the S–T strategy, which focuses on utilizing product uniqueness to remain competitive.
Kemitraan PT JDOR Express Indonesia dan Inovasi Digital di Desa Rengel Kabupaten Tuban
The sustainability of MSMEs in Rengel Village, Tuban Regency, is strongly influenced by the integration of digital innovation and strategic partnerships with local logistics services. Within the ongoing shift toward technology-based economic transformation, digital innovation enhances operational efficiency, expands market reach, and strengthens competitiveness through the use of social media, online ordering platforms, and digital payment systems. Partnership with PT JDOR Express Indonesia plays a crucial role in overcoming distribution barriers that previously limited MSME growth. Supported by a network of more than 400 partners across its Soko, Rengel, and Plumpang branches, JDOR Express offers fast, affordable, and integrated logistics services, including motorcycle transport, delivery orders, child-friendly services, and the “JDOR Cangkingan” program. The synergy between digital innovation and logistics partnership encourages MSMEs to be more adaptive to market changes and improves both visibility and market access for local products. These findings highlight the importance of strengthening digital literacy and fostering cross-sector collaboration to build a more inclusive and sustainable MSME ecosystem.
Analisis SWOT Strategi Penerimaan Mahasiswa Baru: Tinjauan Pustaka dan Eksplorasi Praktis
This study aims to determine the implementation of new student admission strategies at STIMI Banjarmasin. This is a descriptive qualitative study aimed at comprehensively describing the phenomena occurring in the field based on non-numerical data collection. The method used is a literature study, which analyzes various theoretical references relevant to the identified problems. Practical exploration refers to a learning or problem-solving approach that emphasizes the direct application of knowledge, skills, and theory in real-world situations or through direct experience, rather than solely through theoretical or abstract study. The analytical tool used is a SWOT analysis, which systematically identifies various factors to formulate a company strategy. This analysis is based on logic that maximizes strengths and opportunities while simultaneously minimizing weaknesses and threats. The results of the study indicate several IFAS and EFAS strategies that STIMI Banjarmasin can implement to increase new student admissions.
Peran Kolaborasi dan Inovasi pada Pengembangan Ekosistem Bisnis Digital
This study examines the roles of collaboration and innovation in developing digital business ecosystems. It employs a narrative literature review of core scholarship on business ecosystems, digital platforms, and collaboration–innovation practices in both global and Indonesian contexts. The synthesis indicates that digital business ecosystems constitute multilateral interdependence structures that require alignment of roles and activities across actors to realize a shared value proposition. Collaboration therefore becomes a structural necessity, as ecosystem innovation is modular and complementary, and value emerges only when contributions from diverse parties are coherently integrated. Digital platforms accelerate ecosystem growth through generativity and network effects, yet they also demand collaborative governance to keep collective innovation coordinated and goal-oriented. Empirical evidence further shows that collaboration facilitated by platforms, hubs, or intermediaries speeds up the exchange of data, knowledge, and resources, triggering technological, service, governance, and business-model innovations that enhance ecosystem performance and sustainability. However, many ecosystems still face limitations in the depth of collaboration—often not progressing to co-production or joint R&D—resulting in suboptimal collective innovation. This study enriches digital ecosystem theory and offers practical implications for orchestrating collaboration and sustaining innovation in digital business ecosystems.
Perancangan Sistem Kotak Ide Digital sebagai Pengelolaan Inovasi Berbasis Website pada Bappelitbang Sumatera Utara
The development of community driven innovation plays an important role in supporting regional growth. However, the idea management process at Bappelitbang North Sumatra, which is still carried out manually, often results in inefficiencies in verification, evaluation, and idea tracking. This study aims to design and develop a web-based Digital Idea Box Information System as a solution to simplify the submission and management of community innovations. The system was developed using the Software Development Life Cycle (SDLC) with the Waterfall model, which includes requirement analysis, system design using UML, implementation with PHP and MySQL, and system testing. The testing phase employed the black-box testing method to ensure that all system functions operated according to the specified requirements. The results show that the system successfully provides key features such as user registration, idea submission, status monitoring, admin verification, and report generation. Based on the test results, all features functioned properly without significant errors. Overall, this system improves the effectiveness, transparency, and speed of innovation management at Bappelitbang North Sumatra. In addition, it offers a more accessible platform for the public to share their creative ideas in an organized and convenient manner.
Pengaruh Gaya Kepemimpinan dan Kepuasan Kerja Karyawan pada Perusahaan Manufaktur di Surabaya
In an increasingly competitive era of globalization, companies worldwide face significant challenges in improving performance and productivity to remain competitive in the global market. One important factor influencing employee performance and productivity is leadership style. This study aims to analyze the influence of leadership style on employee job satisfaction at a manufacturing company in Surabaya. The research method used a quantitative approach with primary data collected through questionnaires completed by respondents at a manufacturing company in Surabaya. The results showed that the majority of respondents were satisfied with their jobs at the manufacturing company, with a preference for democratic and transformational leadership styles. These leadership styles are considered capable of improving communication, a sense of fairness, and employee career development. Although job satisfaction was achieved, the results also revealed room for improvement, particularly in aspects of more open communication, fairness in performance appraisals, and overall company development. Therefore, companies are advised to pay attention to these aspects to improve employee satisfaction and performance.
Pengaruh Integrasi Live Shopping Shopee terhadap Retensi Pelanggan dan Peningkatan Volume Penjualan UMKM dengan Mediasi Engagement Rate
This study examines the impact of the integration of Shopee's Live Shopping feature on customer retention and the increase in sales volume for Micro, Small, and Medium Enterprises (MSMEs), with engagement rate as a mediating variable. The approach used is quantitative associative with Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. Data was collected from 100 active MSME sellers on the Shopee Live platform through an online questionnaire. The results show that the live shopping feature significantly enhances customer engagement through real-time interactions, which in turn contributes to increased customer retention rates and sales volume. The engagement rate, measured through the comment-to-view ratio, share ratio, and average watch duration, plays an important role as a mediator in this relationship. This study contributes to the growing literature on live commerce by providing empirical evidence from Indonesia's e-commerce ecosystem. Furthermore, the study offers practical insights for MSMEs to optimize their digital marketing strategies, particularly in the context of interactive social commerce in today's digital era.
Analisis Intensi Penggunaan Akuntansi Berbasis Cloud pada Usaha Kecil dan Menengah Berdasarkan Model Unified Theory of Acceptance and Use of Technology
This research is motivated by the increasing need for efficient, flexible, and relatively low-cost accounting systems among Small and Medium Enterprises (SMEs). Cloud-based accounting is seen as being able to help SMEs improve accuracy, reporting speed, and financial decision-making. However, its utilization rate remains suboptimal. The purpose of this study is to analyze the influence of performance expectancy, effort expectancy, social influence, and facilitating conditions on the intention to use cloud-based accounting in SMEs using the Unified Theory of Acceptance and Use of Technology (UTAUT) framework. This study employed a quantitative approach with primary data collected through questionnaires from SMEs using cloud-based accounting. This data was analyzed using Partial Least Squares (PLS)-based Structural Equation Modeling (SEM) to test the measurement and structural models.The results show that performance expectancy, effort expectancy, and social influence have a significant positive effect on the intention to use cloud-based accounting, while facilitating conditions have a positive but not always significant effect on the intention to use. Therefore, the main variables driving intention to use are belief in the benefits, ease of use, and social support. The implications of this research emphasize the importance of developers and providers of cloud-based accounting services to improve features that support performance, clarify ease of use, and utilize social outreach and social recommendation strategies, while policy makers and business associations need to provide training and infrastructure support so that the adoption of cloud-based accounting in SMEs can increase.
Manajemen Ketahanan Usaha Kedai Kopi Modern dan Tradisional di Tengah Persaingan dan Tekanan Biaya Operasional
This study aims to analyze the operational management practices of modern and traditional coffee shop MSMEs in responding to increasing business competition and operational cost pressures. The research gap lies in the limited comparative studies examining how key operational practices—particularly cost control, quality consistency, and operational flexibility—are applied by modern and traditional coffee shops. This study employs a qualitative descriptive approach using in-depth interviews with managers of modern coffee shops and traditional coffee stalls in Pangkalpinang City. Data were analyzed through data reduction, thematic coding, and interpretative analysis, focusing on operations management and management accounting perspectives. The findings show that modern coffee shops implement adaptive operational practices by emphasizing product and service quality control, operational flexibility in responding to changing customer demand, and the use of social media as part of operational activities. Traditional coffee shops prioritize operational efficiency through price stability, consistency in production processes, and experience-based cost control developed through long-standing business practices. Although financial recording systems remain relatively simple, both types of businesses demonstrate the ability to sustain operational performance by aligning operational strategies with market characteristics and resource limitations. Context-based operations management approaches in strengthening the resilience of coffee shop MSMEs.
Dampak Risiko Lingkungan Proyek Bandara Dhoho Kediri terhadap Strategi Pemasaran UMKM
Large-scale infrastructure development, such as the Dhoho Kediri Airport project, plays a strategic role in promoting regional economic growth, but it also poses environmental risks that may affect the sustainability of micro, small, and medium enterprises (MSMEs). Changes in the physical and operational environment resulting from construction activities can influence market access, distribution channels, and business location certainty, which in turn affect MSMEs’ marketing strategies. This study aims to analyze the effect of environmental risks arising from the Dhoho Kediri Airport project on the marketing strategies of MSMEs in the affected areas. The research employs a quantitative approach with an explanatory research design and a causal associative method. Data were collected through questionnaires distributed to 76 MSME owners selected using purposive sampling in the sub-districts of Tarokan, Grogol, and Banyakan, Kediri Regency. Data analysis was conducted using multiple linear regression. The results indicate that, partially, environmental pollution, access and distribution disruptions, and business location uncertainty have a positive and significant effect on MSMEs’ marketing strategies. Simultaneously, these environmental risk variables significantly influence marketing strategies, explaining 61.1 percent of the variation in MSMEs’ marketing strategies. The findings suggest that environmental risks from infrastructure projects not only create challenges for MSMEs but also encourage business owners to adapt by adjusting distribution channels, utilizing digital marketing, and redefining market segmentation. The study highlights the importance of local government policy support in the form of marketing assistance, alternative logistics facilitation, and business location certainty to strengthen MSME resilience in areas surrounding strategic infrastructure projects.
Implementasi V-Model dengan Business Intelligence untuk Sistem Informasi Manajemen Penjualan dan Inventori Obat di Apotek Madani
Drug sales and inventory management at Madani Pharmacy still relies on manual processes, potentially leading to recording errors, inefficient stock management, and limitations in obtaining analytical insights to support decision-making. This study aims to implement the V-Model in the development of a Drug Sales and Inventory Management Information System (SIMPIO). The system analysis and design stages are modeled using Unified Modeling Language (UML), including use case, activity, class, and sequence diagrams to systematically describe actors, process flows, data structures, and interactions between modules. SIMPIO is integrated with Business Intelligence (BI) to provide real-time data visualization in the form of stock reports, sales trends, and drug demand predictions through an interactive dashboard. System testing was conducted using the blackbox method. The results showed that the system runs effectively with a user satisfaction level reaching 90%, increasing inventory accuracy by up to 95%, accelerating transaction times, and optimizing operations and managerial decision-making at Madani Pharmacy.
Determination of Air Transportation Sector Business Management: Analysis of Investment, Services, Marketing Management, and Promotion
This study aims to develop hypotheses related to factors that influence business management, especially in the air transportation sector. The approach used in this literature review study is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles published in the period 2020-2025. The technique used in this literature review is Comparative Analysis. The data used in this descriptive qualitative approach comes from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this literature review are: 1) Investment affects the business management of companies in the air transportation sector; 2) Services affect the business management of companies in the air transportation sector; 3) Marketing management affects the business management of companies in the air transportation sector; and 4) Promotion affects the business management of companies in the air transportation sector.
Strategi Komunikasi Pemasaran “Connection 88 Cafe Medan” Menggunakan Instagram dalam Meningkatkan Jumlah Konsumen
This study aims to describe the marketing communication strategy through Instagram implemented by Connection 88 Café Medan. The background of this study is a decrease in the number of visitors which is suspected to be caused by a marketing strategy that is not optimal. Problems found include a lack of interaction with consumers on Instagram, such as rarely reposting customer Insta Stories, an unattractive feed display, inconsistency in uploading content every day, and not using influencer marketing as a promotional tool. This study uses a qualitative method with a descriptive approach. Informants in this study numbered fifteen people, consisting of one owner, one manager, and thirteen consumers of Connection 88 Café Medan. Data collection techniques were carried out through interviews, observation, and documentation. Data analysis was carried out inductively to gain a deep understanding of the marketing communication strategy implemented. The results of the study indicate that the use of Instagram as a marketing medium is considered quite effective because it is able to increase brand awareness, expand the reach of information, and encourage an increase in the number of consumers visiting Connection 88 Café Medan in a sustainable manner and support the achievement of culinary business marketing goals.
Pemanfaatan Sistem Informasi Manajemen Desa sebagai Instrumen Pengawasan Badan Permusyawaratan Desa terhadap Kinerja Pemerintah Desa Air Belo Kecamatan Mentok
This study examines the utilization of the Village Management Information Sistem (VMIS) as a supervisory tool employed by the Village Consultative Body (BPD) in overseeing the performance of the village government in Air Belo Village, Mentok District. The research adopted a qualitative approach with a descriptive design. Data were gathered through in-depth interviews, direct observation, and document analysis involving purposively selected informants consisting of BPD members, village officials, and community representatives. Data analysis followed an interactive model encompassing data reduction, data presentation, and conclusion formulation. The results reveal that VMIS has been implemented by the village government primarily to support administrative functions and reporting mechanisms. Nevertheless, its application as an instrument to strengthen BPD’s supervisory role remains suboptimal. BPD supervision is still largely conventional and administrative in nature, with limited reliance on data generated through VMIS. Key obstacles include restricted system access, insufficient technical competence among BPD members, and the absence of internal regulations governing BPD involvement in VMIS utilization. The study concludes that VMIS holds substantial potential to enhance BPD’s supervisory capacity and improve village government performance, provided it is supported by institutional strengthening, human resource capacity development, and a shared commitment to transparent and accountable village governance.
Pengaruh PAD, Indeks Pembangunan Manusia dan Tingkat Pengangguran Terbuka terhadap PDRB Kabupaten/Kota Bali 2019-2023
Regional economic development has become one of the main priorities in improving community welfare, with the Gross Regional Domestic Product (GRDP) serving as the primary indicator of economic growth. The Province of Bali has recorded relatively high aggregate economic performance; however, there remain significant disparities among its regencies and municipalities. This study aims to analyze the effect of Regional Own-Source Revenue (PAD), Human Development Index (HDI), and Open Unemployment Rate (OUR) on the GRDP of regencies and municipalities in Bali during the 2019–2023 period. A quantitative approach was employed using secondary data obtained from the Central Bureau of Statistics (BPS) of Bali Province. The analysis was conducted using panel data regression to examine both the simultaneous and partial effects of the independent variables on GRDP. The results indicate that PAD, HDI, and OUR simultaneously have a significant effect on GRDP. Partially, PAD and HDI exert a positive influence, suggesting that higher regional revenues and better human resource quality contribute to the economic growth of regencies and municipalities. Conversely, OUR shows a negative effect, implying that a higher unemployment rate decreases GRDP. These findings highlight the importance of optimizing regional revenues, improving human resource quality, and enhancing employment absorption as strategic efforts to foster sustainable economic growth and reduce regional disparities in Bali. This study is expected to serve as a valuable reference for local governments in formulating more effective and equitable economic development policies, as well as in understanding the key factors influencing economic performance across regencies and municipalities.
Pengaruh Implementasi Manajemen Sarana dan Prasarana Sekolah dalam Mewujudkan Link and Match dengan Dunia Industri di SMK Pelayaran Muhammadiyah Tuban
This research aims to comprehensively analyze and describe the implementation of school facilities and infrastructure management in an effort to realize the "link and match" concept with the shipping industry, specifically at SMK Pelayaran Muhammadiyah Tuban. In the context of vocational education, the alignment between school-based learning facilities and the real-world demands of the workforce is a primary key to producing competent and job-ready graduates. This study employs a qualitative descriptive approach, where data collection techniques were conducted through field observations, in-depth interviews with school stakeholders, and relevant documentation studies. The results indicate that the management of facilities and infrastructure at SMK Pelayaran Muhammadiyah Tuban is implemented systematically through four main stages: (1) requirement planning synchronized with the shipping industry curriculum; (2) procurement of practice facilities based on industry standards and maritime regulations; (3) periodic maintenance and repairs to ensure equipment readiness; and (4) evaluation of facility effectiveness conducted participatively between the school and industry partners. The implementation of the "link and match" strategy is realized through formal cooperation with shipping companies, structured industrial work practices (Prakerin), and the utilization of advanced simulation facilities such as bridge simulators and engine room trainers. Despite facing challenges such as budget constraints and rapid technological updates, this research emphasizes that strategic partnerships and adaptive facility management are crucial for ensuring that maritime education remains relevant to the dynamics of the global labor market.
Strategi Digital Marketing dalam Meningkatkan Daya Saing Namira Islamic School
The increasing competition among private educational institutions requires schools to adopt effective marketing strategies to enhance competitiveness and attract public interest. The development of digital technology has shifted marketing practices from conventional approaches to digital-based strategies. This study aims to analyze the digital marketing strategies implemented by Namira Islamic School in improving its competitiveness, as well as to identify supporting and inhibiting factors in their implementation. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observations, documentation, and focus group discussions involving school management, marketing communication staff, students, and parents. The findings indicate that Namira Islamic School utilizes various digital marketing channels, including websites and social media platforms such as Instagram, Facebook, and YouTube, to promote school programs, activities, and achievements. However, the implementation of digital marketing has not been fully optimized due to limited human resources, unstructured content management, and the absence of comprehensive digital marketing planning. Digital marketing contributes positively to increasing school visibility and public awareness, which supports competitiveness. This study implies that educational institutions need structured digital marketing strategies, competent human resources, and consistent content management to strengthen competitiveness in the digital era.