Riska Afriani, Sri Ernawati. PENGARUH EKUITAS MEREK DAN CITRA MEREK TERHADAP KEPUTUSAN KONSUMEN DALAM MEMBELI SEPEDA MOTOR NMAX DI KOTA BIMA. jupumi [Internet]. 2022 Aug. 2 [cited 2025 May 15];1(3):62-73. Available from: https://journalcenter.org/index.php/jupumi/article/view/463