Pengaruh Kepercayaan, Presepsi Resiko dan Harga terhadap Minat Beli Sepeda Bekas di Wilayah Boyolali
DOI:
https://doi.org/10.55606/jempper.v5i3.7818Keywords:
Price, Purchase Intention, Risk Perception, Trust, Used BicyclesAbstract
The growth of used bicycle buying and selling businesses in Boyolali Regency has created intense competition, making trust, perceived risk, and price important factors influencing purchase intention. This study aims to analyze the influence of trust, perceived risk, and price, both partially and simultaneously, on purchase intention for used bicycles in Boyolali. This quantitative causality study involved 113 consumers aged 20–45 who had purchased bicycles in Boyolali. Data were collected through a structured Likert-scale questionnaire and analyzed using multiple linear regression to examine the relationships among the variables. The results show that trust, perceived risk, and price, both partially and simultaneously, have a positive and significant effect on purchase intention, with price being the most dominant variable. These findings confirm that increasing trust, managing perceived risk, and setting competitive prices play a significant role in increasing purchase intention for used bicycles in Boyolali. Furthermore, the results provide practical implications for used bicycle sellers to develop effective marketing strategies by strengthening customer confidence, reducing perceived transaction risks, and offering prices that are competitive and aligned with consumers' expectations and purchasing power, thereby improving their competitiveness in the local market.
References
Akbar, T. S., Fitrah, Y., & Rafli, M. (2024). Pengaruh persepsi harga, persepsi kualitas, dan loyalitas merek terhadap minat beli pada toko online Shopee. Musytari: Neraca Manajemen, Akuntansi, dan Ekonomi, 3(2), 61–70.
Armitage, C. J., & Conner, M. (2020). Efficacy of the theory of planned behaviour: A meta-analytic review. British Journal of Social Psychology, 59(2), 368–395. https://doi.org/10.1111/bjso.12376
Belay, B. S. (2022). Pengaruh persepsi harga dan kepercayaan terhadap minat beli secara online pada masa pandemi COVID-19 dalam perspektif Islam. https://doi.org/10.34001/jdeb.v19i1.2937
Darsana, I. M., Rahmadani, S., Salijah, E., Akbar, A. Y., Bahri, K. N., Amir, N. H., Jamil, S. H., Nainggolan, H. L., Anantadjaya, S. P. D., & Nugroho, A. (2023). Strategi pemasaran. CV Intelektual Manifes Media.
Diko, N. F., Saleh, S. E., Mahmud, M., Hafid, R., & Hasiru, R. (2022). Pengaruh kualitas produk dan harga terhadap keputusan pembelian pada Ratu Meubel di Kecamatan Limboto Kabupaten Gorontalo. Aksara: Jurnal Ilmu Pendidikan Nonformal, 8(3), 2321–2334. https://doi.org/10.37905/aksara.8.3.2321-2334.2022
Feriyansyah, A., & Venanza, S. (2021). Pengaruh kualitas produk terhadap keputusan pembelian handphone Oppo di Kota Pagar Alam. Jurnal Aktiva: Riset Akuntansi dan Keuangan, 3(1), 44–53. https://doi.org/10.52005/aktiva.v3i1.130
Fitri, A. N. L., Sunita, A., & Rinaldi, E. A. (2025). The influence of marketing mix on patient satisfaction in the inpatient ward of Graha Husada Hospital in 2025. UTSAHA: Journal of Entrepreneurship. https://doi.org/10.56943/joe.v4i4.825
Ghozali, I. (2021). Aplikasi analisis multivariate dengan program IBM SPSS 25 (10th ed.). Badan Penerbit Universitas Diponegoro.
Hagger, M. S., & Hamilton, K. (2025). Progress on theory of planned behavior research: Advances in research synthesis and agenda for future research. Journal of Behavioral Medicine, 48, 43–56. https://doi.org/10.1007/s10865-024-00545-8
Hasyim, F. (2021). Statistika terapan untuk bisnis dan keuangan. Lintang Pustaka Utama.
Irvania, V. (2022). Pengaruh perceived usefulness, trust, dan perceived risk terhadap purchase intention pengguna Shopee. Akmenika: Jurnal Akuntansi dan Manajemen.
Ismaulina, I., & Annisa, A. (2025). Analisis dampak bauran pemasaran terhadap kepuasan konsumen di Galeri Madu Bener Meriah. Media Bina Ilmiah, 19(10), 5841–5860.
Mastianah, S. (2020). Pengaruh kepercayaan, persepsi risiko, dan keamanan terhadap minat beli konsumen pada motor second (Studi kasus CV. Karya Mandiri Motor).
Rozenkowska, K. (2023). Theory of planned behavior in consumer behavior research: A systematic literature review. International Journal of Consumer Studies, 47(6), 2670–2700. https://doi.org/10.1111/ijcs.12973
Sanusi, A. (2014). Metodologi penelitian bisnis. Salemba Empat.
Saremben, A. R. W., & Fadhillah, I. (2024). Strategi marketing pada pemasaran penjualan handphone di Store Samsung Surabaya. Socius: Jurnal Penelitian Ilmu-Ilmu Sosial, 2(1), 192–196.
Shilawati, A. (2020). Pengaruh citra perusahaan, kepercayaan, dan kepuasan terhadap loyalitas konsumen (Studi kasus PT JNE Tipar Cakung Jakarta Timur).
Singh. (2024). What drives or decelerates Generation Z? An empirical study navigating consumer buying intentions in online shopping. SAGE Open. https://doi.org/10.1177/21582440241263173
Sugiyono. (2020). Metode penelitian kuantitatif, kualitatif, dan R&D (2nd ed.). Alfabeta.
Sundah, F. T. (2022). The effect of trust, price, and ease of transaction on buying interest and their implications on purchase decisions. International Journal of Social Science, Educational, Economics, Agriculture Research and Technology. https://doi.org/10.54443/ijset.v1i9.50
