Perancangan Media Video Profil sebagai Representasi Taman Botani Sukorambi

Abstract

Technological developments have driven changes in the way tourism information is delivered, particularly through the use of more interactive and communicative audiovisual media. Taman Botani Sukorambi, as a nature-based educational tourism destination, has potential that is not yet fully supported by representational media capable of optimally presenting the identity and potential of the tourism destination. This issue serves as the background for this design project, which aims to develop an audiovisual medium in the form of a profile video as a representation of Taman Botani Sukorambi as a tourism destination. This study employs a mixed-methods approach, with data collected through observation, interviews, documentation, and questionnaires as supporting data. The design process was carried out through the stages of pre-production, production, and post-production, with an emphasis on storytelling development and the application of cinematographic techniques. The results indicate that the designed profile video is capable of presenting information while simultaneously representing the destination's identity characteristics in a more structured manner through the integration of narrative and visual elements. The application of storytelling and cinematographic elements contributes to establishing a communicative narrative that represents Taman Botani Sukorambi in accordance with its distinctive identity characteristics. Therefore, the development of a profile video not only serves as an information medium but also as a visual communication medium that can serve as an alternative approach to representing a tourism destination