Perancangan Desain Karakter Pada Buku Ilustrasi Interaktif Bertemakan Kesehatan Mental Bagi Generasi Z

Abstract

Generation Z is a generation that has grown up accompanied by rapid social, technological, and economic changes, resulting in psychological pressures that can  impact mental health. The lack of communicative and relevant visual media poses a challenge in conveying issues related to mental health. The method used is a mixed method that employs a quantitative descriptive approach through the distribution of questionnaires to Generation Z and a qualitative descriptive approach through literature studies and expert opinions. The results of this design produced two main characters, Titik Larasayu and Komaria Smarta, who were designed with contrasting backgrounds, characteristics, and visuals but complement each other to represent the emotional dynamics and psychological conditions of individuals. The choice of anime illustration style, bright colors, and clothing designs relevant to Generation Z's style is considered capable of increasing visual appeal and emotional closeness with readers.