Strategi Manajemen Praktik Dokter Hewan Mandiri dalam Melayani Pasien Hewan Besar dan Hewan Kesayangan: Studi Praktek drh. Lailatus Sa’diyah
DOI:
https://doi.org/10.55606/jupsim.v4i1.4434Keywords:
Management Strategy, Independent Veterinarian, Mixed Practice, Large, Companion Animals.Abstract
This study aims to explore the management strategies employed by an independent veterinarian in serving both large animals and companion animals, with a focus on the practice of Dr. Lailatus Sa’diyah in Pasuruan Regency, East Java. This phenomenon is crucial to investigate as independent veterinary practices face dual challenges in addressing the distinct needs of these two animal groups, yet there is limited in-depth research on this topic in the Indonesian context. A qualitative approach with an intrinsic case study design was applied. Data were collected through semi-structured interviews, participant observation, and documentation. The main participant was Dr. Lailatus Sa’diyah, supported by several clients and practice partners selected purposively. The findings reveal three main themes: (1) time management and mobile services to address cross-species and geographical demands, (2) empathetic, educational communication strategies to build client trust, and (3) the role of gender and personal branding in strengthening professional image. These findings contribute to a deeper understanding of independent veterinary practice as a socially embedded entity that adapts to local contexts. The practical implications support the development of field-based training policies and community-based veterinary service models. Future research is recommended to explore similar dynamics across different regions and practice types.
References
And, R. S. K., & Norton, D. P. (2004). Strategy map. 101 Management Models, 26(4), 333–336. https://doi.org/10.4324/9781003022022-92
Aulia, M. F., Budinuryanto, D. C., & Wismandanu, O. (2021). Persepsi dokter hewan praktisi hewan kecil terhadap telemedicine di masa pandemi Covid-19. Acta Veterinaria Indonesiana, 9(2), 82–86. https://doi.org/10.29244/avi.9.2.82-86
Braun, V., & Clarke, V. (2019). Reflecting on reflexive thematic analysis. Qualitative Research in Sport, Exercise and Health, 11(4), 589–597.
Chandrasaputra. (2021). Mapping the quality of veterinary health services from the perspective of veterinary medical service providers and recipients. Jurnal Manajemen Pelayanan Kesehatan, 24(1), 1–8. https://jurnal.ugm.ac.id/jmpk
Doz, Y. L., & Kosonen, M. (2010). Embedding strategic agility: A leadership agenda for accelerating business model renewal. Long Range Planning, 43(2–3), 370–382.
Freidson, E. (2001). Professionalism, the third logic: On the practice of knowledge. University of Chicago Press.
Gebremikael, M., Adesogan, A. T., & Dahl, G. E. (2025). Interventions for improving livestock productivity in developing countries. In Frontiers in Animal Science (Vol. 6, Article 1628166). Frontiers.
Haenssgen, M. J., Deharo, E., Palamy, S., Charlet, M., Lovera, P., & Locatelli, S. (2024). Lessons from a participatory community cricket breeding project in Vientiane Province, Lao PDR. Journal of Insects as Food and Feed, 11, 973–985. https://doi.org/10.1163/23524588-00001199
Khaddapi, M., Burhanuddin, B., Sapar, S., Salju, S., & Risal, M. (2022). Pengaruh kualitas pelayanan, kepuasan pelanggan melalui loyalitas terhadap minat membeli kembali di Jinan Pet Care and Veterinary Palopo. Jurnal Aplikasi Bisnis dan Manajemen, 8(3), 951–961. https://doi.org/10.17358/jabm.8.3.951
Mulyani, G., Setiawati, E. P., & Rahmiati, D. U. (2020). Prosedur diagnosis dan kasus urolitiasis berulang pada kucing atau anjing dalam praktik dokter hewan di Kota Bandung. Indonesia Medicus Veterinus, 9(3), 435–445. https://doi.org/10.19087/imv.2020.9.3.435
Poppendieck, M., & Poppendieck, T. (2003). Lean software development: An agile toolkit. Addison-Wesley.
Prima, I. B. (Ed.). (2021). Suara Dokter Hewan Indonesia (30 dokter hewan penulis). Iwan Berri Prima.
Ridder, H.-G. (2014). Book review: Qualitative data analysis. A methods sourcebook. Sage Publications.
Sajuthi, P. P., Tumanggor, R. O., & Suyasa, P. T. Y. S. (2020). Peran self-efficacy sebagai mediator antara job resources dan work engagement pada dokter hewan. Jurnal Muara Ilmu Sosial, Humaniora, dan Seni, 4(2), 368. https://doi.org/10.24912/jmishumsen.v4i2.3495.2020
Stake, R. E. (2005). Qualitative case studies. In N. K. Denzin & Y. S. Lincoln (Eds.), The Sage handbook of qualitative research (3rd ed., pp. 443–466). Sage Publications.
Yin, R. K. (2017). Case study research and applications: Design and methods (6th ed.). Sage Publications.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
