Analisis Strategi Bisnis PT Astra Agro Lestari Tbk dengan Pendekatan SWOT, SPACE, BCG, IE Matrix, dan Grand Strategy Matrix

Natalisa Margaretha

doi:10.55606/jupsim.v5i2.7056

Authors

Natalisa Margaretha Universitas Surabaya

DOI:

https://doi.org/10.55606/jupsim.v5i2.7056

Keywords:

BCG, IE, SPACE, Strategic Management, SWOT

Abstract

This study aims to formulate an effective business strategy for PT Astra Agro Lestari Tbk in addressing the increasingly competitive dynamics of the palm oil industry, along with the growing demand for sustainability practices. The study employs a comprehensive strategic management approach through three main stages: the input stage (EFE, IFE, CPM), the matching stage (SWOT, SPACE, BCG, IE, and Grand Strategy Matrix), and the decision stage (QSPM). The analysis results indicate that the company holds a relatively strong strategic position, with an EFE score of 2.96 and an IFE score of 2.89, and demonstrates a competitive advantage over its rivals. In the matching stage, the company is positioned in the aggressive quadrant and falls under the “Stars” category, reflecting high growth potential. Based on the QSPM analysis, the recommended priority strategy is product development, with a Total Attractive Score (TAS) of 6.56, which is considered superior to the market penetration strategy. This strategy focuses on downstream product diversification to enhance value-added and reduce dependence on CPO commodities. The implementation of this strategy is expected to strengthen the company’s competitiveness, improve long-term performance, and support business sustainability within the palm oil industry

References

Antaranews. (2024, August 12). Astra Agro inovasi program optimalisasi dan efisiensi pabrik. https://www.antaranews.com/berita/4254711/astra-agro-inovasi-program-optimalisasi-dan-efisiensi-pabrik

Astra Agro Lestari. (2024a). Annual report PT Astra Agro Lestari Tbk: Tata kelola perusahaan. https://www.astra-agro.co.id/wp-content/uploads/2025/04/Annual-Report-2024-AAL-web.pdf

Astra Agro Lestari. (2024b). Sustainability report PT Astra Agro Lestari Tbk. https://www.idx.co.id/StaticData/NewsAndAnnouncement/ANNOUNCEMENTSTOCK/From_EREP/202503/efbcc967df_d082e6438f.pdf

Astra Agro Lestari. (2024c, March 20). Strategi Astra Agro dongkrak produktivitas. https://www.astra-agro.co.id/id/2024/03/20/strategi-astra-agro-dongkrak-produktivitas/

Azizah, R. N., Tamami, A. R., W., R. A. A., P., F. J., Akbar, A., K., E. R., & Ikaningtyas, M. (2025). Analisis lingkungan bisnis dan pengaruhnya terhadap strategi pengembangan bisnis pada perusahaan Paragon. Jurnal Bisnis dan Komunikasi Digital, 2(4), 10–xx. https://doi.org/10.47134/jbkd.v2i4.4373

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108

Badan Pusat Statistik Kabupaten Banyuwangi. (2024). Kabupaten Banyuwangi dalam angka 2024. https://banyuwangikab.bps.go.id

Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). SAGE Publications. https://books.google.co.id/books?id=335ZDwAAQBAJ

David, F. R., & David, F. R. (2016). Strategic management: A competitive advantage approach, concepts and cases (16th ed.). Pearson Education. https://books.google.co.id/books/about/Strategic_Management_A_Competitive_Advan.html

Erina, N. G. F. (2024). Peran RSPO dan ISPO pada keberlanjutan industri minyak kelapa sawit di Indonesia: Studi kasus Indofood. Briliant: Jurnal Riset dan Konseptual, 9(2), 290–298. https://doi.org/10.28926/briliant.v9i2.1814

Grant, R. M. (2016). Contemporary strategy analysis: Text and cases edition (19th ed.). John Wiley & Sons.

Gürel, E., & Tat, M. (2017). SWOT analysis: A theoretical review. Journal of International Social Research, 10(51), 994–1006. https://doi.org/10.17719/jisr.2017.1832

Hamdani, H., & Ningsih, T. (2025). Environmental impacts of palm oil cultivation: A systematic review of carbon emissions, biodiversity loss, and land use change. Formosa Journal of Multidisciplinary Research, 4(11), 5265–5284. https://doi.org/10.55927/fjmr.v4i11.569

Islami, X., Mustafa, N., & Topuzovska Latkovikj, M. (2020). Linking Porter’s generic strategies to firm performance. Future Business Journal, 6(1), 1. https://doi.org/10.1186/s43093-020-0009-1

Opuala-Charles, S., & Augustine, E. (2023). The role of innovation in strategic management: A conceptual review. DiamondBridge Economics and Business Journal, 3(2). https://dbebj.com/the-role-of-innovation-in-strategic-management-a-conceptual-review/

Pamungkas, S. B. B., Zainy, N. A., & Ningsih, A. S. (2026). Transformasi digital sebagai strategi adaptif dalam menghadapi dinamika lingkungan bisnis: Peran pemanfaatan media sosial terhadap kinerja UMKM. RIGGS: Journal of Artificial Intelligence and Digital Business, 5(1), 5666–5673. https://doi.org/10.31004/riggs.v5i1.6862

Pearce, J. A., & Robinson, R. B. (2013). Strategic management: Planning for domestic & global competition (13th ed.). McGraw-Hill Education.

Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.

Rani, N. (2025). Dampak kelapa sawit dalam pembangunan berkelanjutan: Analisis kebijakan publik. Jurnal Governansi, 11(1), 73–82. https://doi.org/10.30997/jgs.v11i1.16314

Suratiningsih, D., Hardilina, H., Anugrah, A. R. S., Safira, S., & Puspita, D. (2023). Implementation of the Indonesia Sustainable Palm Oil (ISPO) policy on oil palm plantations in West Kalimantan. Jurnal Hubungan Internasional, 12(2), 10–22. https://doi.org/10.18196/jhi.v12i2.15505

Wheelen, T. L., & Hunger, J. D. (2018). Strategic management and business policy: Globalization, innovation, and sustainability (15th ed.). Pearson.