Persepsi Pengunjung Event terhadap Revisit Intention: A Systematic Literature Review pada Event Pariwisata dan MICE
DOI:
https://doi.org/10.55606/jempper.v5i3.7854Keywords:
Event Tourism, MICE, Revisit Intention, Visitor Perception, Visitor SatisfactionAbstract
Event tourism and the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry are strategic sectors that contribute to increasing destination competitiveness, economic growth, and the sustainability of the tourism industry. The success of an event is measured not only by the number of visitors but also by the organizer's ability to create positive perceptions that encourage Revisit Intention. This article aims to analyze various factors influencing visitor perceptions of Revisit Intention in tourism and MICE events through A Systematic Literature Review (SLR) approach. The review process was conducted by referring to the PRISMA 2020 guidelines through the stages of identification, screening, selection, and synthesis of scientific articles published in the 2021–2026 period. Data sources were obtained from the Scopus, ScienceDirect, SpringerLink, Emerald Insight, Taylor & Francis Online, and Google Scholar databases using keywords relevant to the research topic. The study results indicate that event quality, service quality, visitor satisfaction, destination image, perceived value, memorable tourism experience, digital innovation, and the application of sustainable event management principles are the main factors influencing Revisit Intention. Visitor satisfaction plays a role as a variable that strengthens the relationship between visitor perception and tourist loyalty. Event organizers need to develop strategies that are oriented towards improving the quality of visitor experience in order to increase repeat visits, strengthen the destination image, and support the sustainability of the Event tourism and MIC industries.
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