Pengaruh Media Sosial, Kreativitas dan Motivasi Kewirausahaan terhadap Keberhasilan Usaha pada UMKM Food & Beverage di Jember
DOI:
https://doi.org/10.55606/jimak.v4i3.4900Keywords:
Social Media, Creativity, Entrepreneurial Motivation, Business SuccessAbstract
Business success is the primary goal that every company strives to achieve, with all activities focused on reaching it. In general, success reflects a condition that is better than before. MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in supporting national economic growth, particularly through meeting the needs of local communities. This study aims to analyze the influence of Social Media, Creativity, and Entrepreneurial Motivation on the business success of coffee shop entrepreneurs in the Jember area. The research employs a descriptive quantitative approach with a saturated sampling method, involving 100 respondents who are MSME actors in the food and beverage sector, specifically coffee shops. Data were collected using a Likert-scale questionnaire and analyzed through validity and reliability tests, multiple linear regression, as well as t-test and F-test. The results indicate that all three independent variables have a positive and significant effect on business success, both partially and simultaneously. Based on these findings, it is recommended that MSME actors actively utilize social media as a promotional tool and continue to enhance their creativity and entrepreneurial motivation through training to improve managerial and marketing capabilities.
References
Aisyah Nur Wastuti, Wulan Sumekar, A. S. P. (2021). Pengaruh Motivasi dan Kemampuan Usaha Terhadap Keberhasilan Usaha UMKM Pengolahan Pisang di Kelurahan Rowosari, Semarang. Jurnal Litbang, 19(2), 197–210. http://ejournal.bappeda.jatengprov.go.id/index.php/jurnaljateng
Astriyani, R. (2024). Pengaruh Lokasi, Modal dan Kemampuan Usaha terhadap Keberhasilan Usaha. Jurnal Kewirausahaan Dan Multi Talenta (JKMT), 2(2), 59–69. https://doi.org/https://doi.org/10.38035/jkmt.v2i2 Received:
Budi Dharma, Lia Purnama Sari, & Zahrina Ghaisany Pulungan. (2022). Pengaruh Media Sosial Terhadap Keberhasilan Usaha. Jurnal Penelitian Ekonomi Manajemen Dan Bisnis, 1(4), 216–225. https://doi.org/10.55606/jekombis.v1i4.942
Chairunnisyah, S., & Harahap, N. (2023). Pengaruh Karakteristik Wirausaha Dan Kreativitas Terhadap Keberhasilan Umkm Kuliner Di Kecamatan Medan Johor. Bisnis-Net Jurnal Ekonomi Dan Bisnis, 6(2), 541–548. https://doi.org/10.46576/bn.v6i2.3550
Dewi, K. S., & Devi, S. (2024). Pengaruh Motivasi Kewirausahaan , Inovasi Fintech Payment dan Sikap Kewirausahaan Terhadap Keberhasilan UMKM Pada Masa Pandemi Covid-19 di Kecamatan Buleleng. JURNAL AKUNTANSI PROFESI, 15(1), 107–121. https://doi.org/http://dx.doi.org/10.23887/jippg.v3i2
Elsya Ananda Sahrul, K. N. (2023). PERAN E-COMMERCE , MEDIA SOSIAL DAN DIGITAL TRANSFORMATION UNTUK PENINGKATAN KINERJA BISNIS UMKM. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 7(2), 286–299. https://doi.org/https://doi.org/10.24912/jmieb.v7i2.23293
Fatimah, F., Tyas, W. M., Widyabakti, M. A., & Ma, N. (2020). Manajemen Inovasi Bernafaskan Islam Melalui Analisis SWOT Pada UMKM Kuliner. Jurnal Manajemen Dan Bisnis Indonesia, 6(1), 57–64. https://jurnal.unmuhjember.ac.id/index.php/JMBI/article/view/3534
Gabriella Franly Theodorus. (2024). ANALISIS KEBERHASILAN BISNIS LOKAL USAHA MIKRO, KECIL DAN MENENGAH (UMKM) RESTORAN SEAFOOD GRAND NANJUNG RESTO DI PANGANDARAN, JAWA BARAT. Neraca Manajemen, Ekonomi, 5(3), 1–9. https://doi.org/10.8734/mnmae.v1i2.359
Hariyanto, M., & Ie, M. (2023). Pengaruh Kreativitas, Pengetahuan Kewirausahaan, dan Media Sosial terhadap Keberhasilan Usaha UMKM. Jurnal Manajerial Dan Kewirausahaan, 5(2), 511–518. https://doi.org/10.24912/jmk.v5i2.23422
Irwanto, A., & Ie, M. (2023). Pengaruh Efikasi Diri, Pengetahuan Kewirausahaan, Motivasi Kewirausahaan terhadap Keberhasilan Usaha UMKM F&B di Jakarta Barat. Jurnal Manajerial Dan Kewirausahaan, 5(1), 259–267. https://doi.org/10.24912/jmk.v5i1.22674
Karibera, M. P., Fanggidae, R. E., Nursiani, N. P., & Guterres, A. D. (2023). PENGARUH PEMBELAJARAN KEWIRAUSAHAAN, SIKAP KEWIRAUSAHAAN, DAN MOTIVASI KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA (STUDI PADA ANGGOTA KOMUNITAS SOSIAL-ENTREPRENEUR LAKOAT KUJAWAS). JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME’s), 16(1), 1–3. https://doi.org/(https://creativecommons.org/licenses/by/4.0/
Maulidatul, M., Khofidatus Soliha, Risma, R., & Enik, S. (2024). Pengaruh Sosial Media Terhadap Berwirausaha Dikalangan Remaja Kabupaten Pasuruan. Jurnal Teknologi Dan Manajemen Sistem Industri, 3(1), 1–10. https://doi.org/10.56071/jtmsi.v3i1.852
P. Julius, F. Nagel, A. S. (2021). PENGARUH MOTIVASI, KOMPETENSI KEWIRAUSAHAAN DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA UMKM MAKANAN MINUMAN DI SURABAYA. HUBISINTEK, 1024–1043.
Quratih Adawiyah, J. V. (2024). Analisis Pengaruh Media Sosial Terhadap Keberhasilan Usaha Menggunakan Metode Systematic Literature Review. Digital Transformation Technology (Digitech), 4(1), 348–354. https://doi.org/https://doi.org/10.47709/digitech.v4i1.4095
Sukriani, N. (2022). Pengaruh Inovasi Dan Kreatifitas Terhadap Kinerja Usaha Pelaku Umkm Kuliner Di Kota Pekanbaru. Jurnal Bisnis Kompetitif, 1(2), 64–71. https://doi.org/10.35446/bisniskompetif.v1i2.998
Susanto., H., & Suhariadi. (2022). Pengaruh kreativitas dan iovasi terhadap keberhasilan usaha percetaka di sampit. Jurnal Penerapan Ilmu Manajemen Dan Kewirausahaan, 7(1), 46–56.
Syamsuri, A. R., Anggraini, C. W., Pratiwi, D. P., Afriliana, S., & Maissy. (2021). KREATIVITAS DAN KEMAMPUAN KEWIRAUSAHAAN TERHADAP KEBERHASILAN USAHA OPAK DESA PEGAJAHAN PADA MASA PANDEMI COVID-19. Jurnal Bisnis Mahasiswa, 236–245. https://doi.org/10.60036/jbm.v1i2.21
Wijaya, W. R., & Handoyo, S. E. (2023). PENGARUH MEDIA SOSIAL, KREATIVITAS, MOTIVASI TERHADAP KEBERHASILAN USAHA UMKM KULINER JAKARTA UTARA. Jurnal Manajerial Dan Kewirausahaan, 05(03), 797–804. https://doi.org/10.24912/jmk.v5i3.25449
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Jurnal Ilmiah Manajemen dan Kewirausahaan
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
