Efek Kemampuan Usaha, Kompetensi Berwirausaha dan Kapabilitas Digital terhadap Pengembangan Usaha Bakery di Banyuwangi
DOI:
https://doi.org/10.55606/jimak.v4i1.4898Kata Kunci:
Business Capability, Entrepreneurial Competence, Digital Capability, Business DevelopmentAbstrak
Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in national economic development, including in the rapidly growing bakery sector in Banyuwangi Regency. However, in facing increasingly intense competition, many business actors continue to encounter challenges such as weak managerial capacity, low entrepreneurial competence, and suboptimal utilization of digital technology. This study aims to analyze the influence of business capability, entrepreneurial competence, and digital capability on the development of bakery businesses in Banyuwangi Regency. The research employed a quantitative approach with an explanatory research design. Data were collected through questionnaires distributed to 115 bakery business owners located in three districts Bangorejo, Jajag, and Purwoharjo using the total sampling technique. Data analysis was conducted using multiple linear regression with SPSS version 20. The results show that business capability and entrepreneurial competence have a significant effect on bakery business development, while digital capability does not show a significant influence. These findings highlight the importance of strengthening managerial and entrepreneurial aspects in enhancing the competitiveness of bakery MSMEs, as well as the need for strategic assistance to optimize the integrated use of digital technology. This research provides implications for business actors, training institutions, and local governments in formulating more effective and sustainable MSME empowerment programs and policies.
Referensi
Ahmad, N., & Yulianto, B. (2024). Kapabilitas digital dan efek kepuasan kerja terhadap peningkatan kinerja karyawan Pondok Pesantren di Jepara. [Nama jurnal tidak disebutkan], 3(3).
Akbar, A. (2022). Analisis strategi pengembangan usaha pada Toko Roti Aditya di Kota Palembang [Skripsi atau Artikel]. [Penerbit tidak disebutkan].
Christiana, Y., Pradhanawati, A., & Hidayat, W. (2021). Pengaruh kompetensi wirausaha, pembinaan usaha dan inovasi produk terhadap perkembangan usaha (Studi pada usaha kecil dan menengah batik di Sentra Pesindon Kota Pekalongan). Jurnal Ilmu Administrasi Bisnis S1 Undip, 3(4), 1–10.
Creswell, J. W. (2017). Qualitative inquiry & research design: Choosing among five approaches. [Penerbit tidak disebutkan].
Creswell, J. W., & Creswell, J. D. (2023). Research design: Qualitative, quantitative, and mixed-method approaches. https://doi.org/10.4324/9780429469237-3
Dahmiri. (2020). Pengaruh sosial media marketing dan brand equity terhadap minat beli. KINERJA: Jurnal Ekonomi dan Manajemen, 17(2), 194–201. https://doi.org/10.24176/simet.v8i1.974
Diana, D., Hakim, L., & Fahmi, M. (2022). Analisis faktor yang mempengaruhi kinerja UMKM di Tangerang Selatan. Jurnal Muhammadiyah Manajemen Bisnis, 3(2), 67–74. https://doi.org/10.24853/jmmb.3.2.67-74
Hutama, A., Permana, Y., & Susilo, H. (2023). Kapabilitas digital sebagai pendorong inovasi dan pertumbuhan UMKM di Indonesia. Jurnal Teknologi dan Manajemen, 12(1), 23–40.
Jelatu, I. A., Ibrahim, H. (2024). Pengaruh pendidikan dan pelatihan terhadap kinerja kreatif karyawan melalui teamwork dan komitmen kerja. Jurnal Ekonomi Manajemen, Akuntansi (EKOMA), 3(4), 1816–1827.
Julius, F., & Nagel, A. S. P. (2021). Pengaruh motivasi, kompetensi kewirausahaan dan kreativitas terhadap keberhasilan usaha UMKM makanan minuman di Surabaya. Prosiding HUBISINTEK, 2(1), 5–6. https://www.ojs.udb.ac.id/index.php/HUBISINTEK/article/view/1484/1138
Mubarok, M., Sari, A., & Wibowo, F. (2025). Comparative study of Artificial Intelligence (AI) utilization in digital marketing strategies between developed and developing countries: A systematic literature review. Ilomata International Journal of Management, 6(1), 156–173. https://doi.org/10.61194/ijjm.v6i1.1534
Nurhasanah, N., Perkasa, D. H., Magito, M., Fathihani, F., Abdullah, M. A. F., & Kamil, I. (2023). Keinginan berwirausaha mahasiswa pada pengaruh kompetensi kewirausahaan, motivasi berwirausaha dan kreativitas berwirausaha. Jurnal Manajemen dan Bisnis, 3(1), 27–44. https://doi.org/10.32509/jmb.v3i1.2702
Santoso, B., & Alawiyah, T. (2021). Service quality as a measurement of customer satisfaction of Indonesian Sharia Bank using important performance analysis method. International Journal of Social Science and Business, 5(2), 291–296.
Sekolah Ekonomi Universitas Yudharta Pasuruan, & Program Studi. (2024). Penguatan kapabilitas digital UKM Batik Canting khas Gempol. [Nama Jurnal Tidak Disebutkan], 11(September), 755–763.
Setiawan, B., & Lestari, P. (2022). Pengaruh kapabilitas digital terhadap pengembangan usaha pada UMKM di Indonesia. Jurnal Manajemen dan Kewirausahaan, 24(1), 45–58.
Sugiyono. (2018). Metode penelitian kuantitatif. Bandung: Alfabeta.
Sugiyono. (2019). Metode penelitian kuantitatif kualitatif (Edisi ke-3). Bandung: Alfabeta.
Sugiyono. (2019). Metode penelitian kuantitatif kualitatif (Vol. 5, No. 1). [Penerbit tidak disebutkan].
Sugiyono. (2021). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.
Tamara, R., Wiryawan, D., & Nabila, N. I. (2024). Pengaruh kompetensi kewirausahaan dan kreativitas terhadap pengembangan usaha pada UMKM binaan Siger Innovation Hub. Economic Digital Business Review, 5(2), 897–913.
Widjajani, D., Sari, N., & Permadi, A. (2021). Pengaruh kemampuan usaha terhadap pertumbuhan UMKM di era digital. Jurnal Manajemen Bisnis, 8(3), 78–95.
Winahyu, P., & Puspitadewi, I. S. (2022). Analisis faktor-faktor yang mempengaruhi kinerja karyawan BUMDES di Kabupaten Jember. Jurnal Manajemen dan Bisnis Indonesia, 8(1), 1–11.
Yusuf, A., & Julianti, R. (2022). Pengembangan usaha melalui strategi inovatif: Peran kemampuan usaha dan digitalisasi. Jurnal Inovasi dan Strategi Bisnis, 7(3), 112–130.
Zulaikah, J., Wahono, B., & Bastomi, M. (2022). Pengaruh ketahanan bisnis, kompetensi kewirausahaan dan kapabilitas keuangan terhadap kinerja bisnis UMKM (Studi keuangan pada UMKM nasabah PT FIFGROUP). Jurnal Riset Manajemen, 13(2).
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Jurnal Ilmiah Manajemen dan Kewirausahaan
Artikel ini berlisensiCreative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
