Apakah AI Sebagai Ancaman atau Justru Menjadi Peluang Bagi Dunia Kerja?

Authors

  • Erwin Sya’ban Ardi Wibowo Universitas Universal
  • Andy Andy Universitas Universal
  • Angelin Angelin Universitas Universal
  • I Made Guna Raditya Universitas Universal
  • Leo Alnandez Universitas Universal
  • M. Febri Shahrul Iman Universitas Universal

DOI:

https://doi.org/10.55606/jupsim.v4i3.6033

Keywords:

Artificial Intelligence, Creativity, Employability, Hard Skill, Soft Skill

Abstract

The rapid advancement of Artificial Intelligence has reshaped the demands of the modern labor market, creating both opportunities and challenges for future job seekers. This study investigates the influence of AI skills on employability, with creativity serving as a mediating variable among senior high school and vocational students in Batam, Indonesia. Using a quantitative research design, data were collected from 186 respondents through an online survey and analyzed with the Partial Least Squares Structural Equation Modeling (PLS-SEM) approach. The findings reveal that AI skills significantly enhance both creativity and employability. Creativity is also shown to have a positive effect on employability and partially mediates the relationship between artificial intelligence skills and employability. These results indicate that AI literacy, when combined with creative abilities, strengthens students’ adaptability, readiness, and competitiveness in the digital workforce. The study highlights the essential role of creativity as a complementary human skill that amplifies the benefits of artificial intelligence integration in learning. Overall, the research emphasizes the importance of fostering artificial intelligence competencies and creativity development to prepare young individuals for the evolving demands and complexities of future employment.

References

Alex. (2024). Artificial intelligence, firm growth, and product innovation. Journal of Financial Economics, 151. https://doi.org/10.1016/j.jfineco.2023.103745

Amabile. (1996). How does creativity happen?

Bougie. (2016). An easy way to help students learn, collaborate, and grow. Retrieved from www.wileypluslearningspace.com

BPS Batam. (n.d.). Data BPS Batam (2024). Retrieved December 3, 2024, from https://Batamkota.Bps.Go.Id/Id/Pressrelease/2024/12/03/613/Keadaan-Ketenagakerjaan-Kota-Batam--Agustus-2024.Html

Brynjolfsson, E. (2025). Generative AI at work. Quarterly Journal of Economics, 140(2), 889–942. https://doi.org/10.1093/qje/qjae044

Brynjolfsson. (2017). NBER working paper series: Artificial intelligence and the modern productivity paradox: A clash of expectations and statistics. Retrieved from http://www.nber.org/papers/w24001

Canberra. (2002). Employability skills for the future.

Charles Fadel. (2009). 21st century skills: Learning for life in our times. Retrieved from https://www.wiley.com/en-us/21st+Century+Skills%3A+Learning+for+Life+in+Our+Times-p-9780470553916

Chin. (1998). Interpret coefficient of determination (R²). Retrieved from https://easystats.github.io/effectsize/reference/interpret_r2.html

Creswell. (2014). Creswell.

Dean. (1996). Assessing the work environment for creativity. Personnel Decisions International, Academy of Management Journal, 39(5).

Deni. (2020). Analysis of current ratio, debt to assets ratio and gross profit margin on financial distress with moderated share prices in retail companies listed in securities exchange. Retrieved from https://ijersc.org

Dylan. (2020). Fooling LIME and SHAP: Adversarial attacks on post hoc explanation methods. AIES 2020 - Proceedings of the AAAI/ACM Conference on AI, Ethics, and Society, 180–186. https://doi.org/10.1145/3375627.3375830

Efron. (1993). Pe_efron_93.

Georgia. (2023). Fractionation of anaerobic digestion liquid effluents through mechanical treatment and filtration. Sustainability (Switzerland), 15(14). https://doi.org/10.3390/su151411178

Hasanuzzaman. (2023). Global employability skills in the 21st century workplace: A semi-systematic literature review. Heliyon, 9(11). https://doi.org/10.1016/j.heliyon.2023.e21023

Joseph. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203

Joshi. (2015). Likert scale: Explored and explained. British Journal of Applied Science & Technology, 7(4), 396–403. https://doi.org/10.9734/bjast/2015/14975

Katherine. (2024). Extending human creativity with AI. Journal of Creativity, 34(2). https://doi.org/10.1016/j.yjoc.2024.100080

Liao, H. (2023). Employability of college graduates: A literature review. Journal of World Economy, 2(4), 108–112. https://doi.org/10.56397/jwe.2023.12.10

Lurong. (2023). Accelerating digital transformation in Indonesia: Technology, market, and policy. Economic Research Institute for ASEAN and East Asia.

Martin, M. (2024). Employability learning and teaching research: A twenty-year structured narrative review. Journal of University Teaching and Learning Practice(5).

Millar, D. (2006). Learning and employability series 1 and 2.

Riswan. (2025). Analisa pengaruh perubahan teknologi terhadap perkembangan kinerja tenaga kerja Indonesia. 4(1), 10–16. https://doi.org/10.56248/jamane.v4i1.114

Sebastian. (2025). Generative AI and creativity: A systematic literature review and meta-analysis. Retrieved from http://arxiv.org/abs/2505.17241

Sekar. (2025). Peran job crafting dalam meningkatkan kreativitas karyawan: A scoping review. Jurnal Manajemen Indonesia, 10(2), 1–17. https://doi.org/10.22617/j-mind.v8i1.8258

Sugiyono. (2019). S_KTP_1604160_Chapter3.

Tenenhaus. (2005). PLS path modeling. Computational Statistics and Data Analysis, 48(1), 159–205. https://doi.org/10.1016/j.csda.2004.03.005

TomassMHultt. (2021). Classroom companion: Business partial least squares structural equation modeling (PLS-SEM) using R AAWorkbook. Retrieved from http://www.

Trilling. (2019). Framework for 21st century learning definitions.

Unesco. (2024). 388295fre.

Valerie. (2022). A mixed-methods study of creative problem solving and psychosocial safety climate: Preparing engineers for the future of work. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.759226

Wenqing. (2021). How and when job crafting relates to employee creativity: The important roles of work engagement and perceived work group status diversity. International Journal of Environmental Research and Public Health, 18(1), 1–17. https://doi.org/10.3390/ijerph18010291

World Economic Forum. (2020). The Future of Jobs Report 2020. October 2020.

Zorana. (2024). Artificial intelligence as a tool for creativity. Journal of Creativity, 34(2). https://doi.org/10.1016/j.yjoc.2024.100079

Downloads

Published

2025-09-30

How to Cite

Erwin Sya’ban Ardi Wibowo, Andy Andy, Angelin Angelin, I Made Guna Raditya, Leo Alnandez, & M. Febri Shahrul Iman. (2025). Apakah AI Sebagai Ancaman atau Justru Menjadi Peluang Bagi Dunia Kerja?. Jurnal Publikasi Sistem Informasi Dan Manajemen Bisnis, 4(3), 636–654. https://doi.org/10.55606/jupsim.v4i3.6033