Tinjauan Yuridis dan Praktik Bisnis terhadap Perlindungan Konsumen dalam Transaksi E-Commerce di Indonesia
DOI:
https://doi.org/10.55606/inovasi.v4i2.3955Kata Kunci:
Consumer Protection, E-Commerce, Consumer Protection Law, Business Practices, IndonesiaAbstrak
The rapid growth of e-commerce transactions in Indonesia brings convenience to consumers, but also raises serious challenges in terms of legal protection of consumer rights. This study aims to assess the effectiveness of the applicable legal framework, examine the business practices of e-commerce actors, and formulate strategies to strengthen consumer protection in the digital realm. This study is important considering the gap between the prevailing regulations and the dynamics of the field and the low awareness of consumers of their rights in electronic transactions. This research uses a normative juridical method with a qualitative approach. Primary data is obtained from a literature study of national laws and regulations such as Law Number 8 of 1999 concerning Consumer Protection and Law Number 11 of 2008 concerning Electronic Information and Transactions and its amendments. Secondary data is obtained through a review of relevant scientific journals, institutional reports, and previous research results. The analysis is conducted descriptively-analytically by examining the synchronization between existing legal norms and their implementation in e-commerce business practices in Indonesia. The results show that although the legal framework for consumer protection in Indonesia is textually adequate, its implementation in practice still encounters obstacles, including weak supervision, lack of effectiveness of consumer complaint mechanisms, and limited consumer understanding of their rights. Business practices in the e-commerce sector also often do not fully implement the principles of honesty, transparency, and accountability, especially in terms of returning goods, guaranteeing product quality, and protecting personal data. Therefore, a strategy to strengthen consumer protection is needed, including regulatory reform, strengthening digital supervision, consumer education, and increasing synergy between the government, business actors, and consumer protection institutions. This research emphasizes the urgency of establishing a consumer protection system that is responsive to technological changes and digital transaction patterns, in order to create a healthy, equitable, and consumer satisfaction and safety-oriented e-commerce climate.
Referensi
Aryana, Z., & Pura, H. (2022). Analisis perlindungan hukum bagi konsumen yang melakukan transaksi elektronik (e-commerce). JUSTITIA: Jurnal Ilmu Hukum dan Humaniora, 9(5).
Baso, A. N. B., Asnawi, A., & Pramono, A. S. (2023). Perlindungan hukum terhadap hak atas informasi konsumen jual beli online ditinjau berdasarkan Undang-Undang Nomor 8 Tahun 1999 tentang Perlindungan Konsumen. Jurnal Res Justitia: Jurnal Ilmu Hukum, 3(1).
Faras, Z., Miftah, M., Sutrisno, B., & Saleh, M. (2022). Perlindungan hukum terhadap pelaku usaha yang menyelenggarakan jual beli online sistem pre order menurut hukum positif. Commerce Law, 2(1). https://doi.org/10.29303/commercelaw.v2i1.1350
Ghozali, F. A., & Hardyanthi, T. (2024). Perlindungan konsumen pada platform e-commerce: Regulasi dan peran pemerintah. Ethics and Law Journal: Business and Notary, 2(3), 136–141. https://doi.org/10.61292/eljbn.220
Gubtong, P. F., Sood, M., & Haq, L. M. H. (2023). Perlindungan hukum bagi konsumen terhadap hak informasi pada kemasan produz soft contact lenses melalui platform e-commerce. Commerce Law, 3(2). https://doi.org/10.29303/commercelaw.v3i2.3533
Hendryan, D., Ganiarta, L., & Aryani, G. (2024). Perlindungan hukum bagi konsumen dalam transaksi jual beli online (e-commerce). Viva Themis Jurnal Ilmu Hukum, 6(1), 83–96. https://doi.org/10.24967/vt.v6i1.2766
Heriani, F. N. (2021, April 22). Sejumlah tantangan perlindungan konsumen di era digital. Hukumonline. https://www.hukumonline.com/berita/a/sejumlah-tantangan-perlindungan-konsumen-di-era-digital-lt60811a6426c8b/
Hidranto, F. (2024, April 25). Menguatkan perlindungan konsumen. Indonesia.go.id. https://indonesia.go.id/kategori/editorial/8157/menguatkan-perlindungan-konsumen?lang=1
Holijah, H., & Rizal, M. (2022). Islamic compensation concept: The consumer dispute settlement pattern in Indonesia. Samarah: Jurnal Hukum Keluarga dan Hukum Islam, 6(1), 98. https://doi.org/10.22373/sjhk.v6i1.8951
Kurniawan, I. D. (2024). Tantangan hukum dalam penyelesaian sengketa e-commerce: Pendekatan arbitrase dan litigasi. AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584), 4(2), 554–566. https://doi.org/10.37680/almikraj.v4i02.4796
Laksana, T. G. (2024). Perlindungan hukum konsumen e-commerce pada produk kesehatan: Pembelajaran pada kejahatan siber. Indo Green Journal, 2(1). https://doi.org/10.31004/green.v2i1.45
Matnuh, H. (2021). Rectifying consumer protection law and establishing of a consumer court in Indonesia. Journal of Consumer Policy, 44(3), 483–495. https://doi.org/10.1007/s10603-021-09487-z
Mazli, A. (2021). Urgensi pembaharuan Undang-Undang Perlindungan Konsumen Indonesia di era e-commerce. Jurnal Lex Renaissance, 6(2). https://doi.org/10.20885/JLR.vol6.iss2.art6
Musataklima. (2022). Pendekatan holistik pembayaran uang kembalian dengan non-rupiah dalam kerangka hukum perjanjian syariah, pidana dan implikasinya terhadap perlindungan konsumen. Al-Huquq: Journal of Indonesian Islamic Economic Law, 4(2), 213–238. https://doi.org/10.19105/alhuquq.v4i2.7003
Muslim, S., Muktar, M., & Diansah, S. (2023). Implikasi hukum penutupan TikTok Shop terhadap regulasi hukum bisnis di Indonesia. Jurnal Hukum dan HAM Wara Sains, 2(10). https://doi.org/10.58812/jhhws.v2i10.713
Nandayani, N. P. I., & Marwanto. (2020). Perlindungan hukum terhadap konsumen atas produk barang palsu yang dijual secara e-commerce dengan perusahaan luar negeri. Jurnal Kertha Semaya, 8(2).
Nasution, M. F., Purba, Y. Y., Alfred, J., & Silalahi, S. (2025). Perlindungan hukum bagi konsumen dalam transaksi e-commerce berdasarkan Undang-Undang Perlindungan Konsumen. PESHUM: Jurnal Pendidikan, Sosial dan Humaniora, 4(2), 1931–1938.
Natha, K. D. R., Budiartha, I. N. P., & Astiti, N. G. K. S. (2022). Perlindungan hukum atas kebocoran data pribadi konsumen pada e-commerce. Heylaw.Edu, 3(1).
Nur Fauzi, S., & Primasari, L. (2017). Tindak pidana penipuan dalam transaksi di situs jual beli online (e-commerce). RECIDIVE, 6(3).
Poernomo, S. L. (2023). Analisis kepatuhan regulasi perlindungan konsumen dalam e-commerce di Indonesia. Review-Unes.Com, 6(1), 1772–1782. https://doi.org/10.31933/unesrev.v6i1
Prayuti, Y. (2024). Dinamika perlindungan hukum konsumen di era digital: Analisis hukum terhadap praktik e-commerce dan perlindungan data konsumen di Indonesia. Jurnal Interpretasi Hukum, 5(1).
Prayuti, Y. (2024). Dinamika perlindungan hukum konsumen di era digital: Analisis hukum terhadap praktik e-commerce dan perlindungan data konsumen di Indonesia. Jurnal Interpretasi Hukum, 5(1), 903–913. https://doi.org/10.22225/juinhum.5.1.8482.903-913
Putri, J. T. (2024). Advertising regulations in consumer protection law (comparison of consumer protection law in Indonesia and Thailand). JISIP (Jurnal Ilmu Sosial dan Pendidikan), 8(1), 436. https://doi.org/10.58258/jisip.v8i1.6407
Rahman, I., Sahrul, Mayasari, R. E., Nurapriyanti, T., & Yuliana. (2023). Hukum perlindungan konsumen di era e-commerce: Menavigasi tantangan perlindungan konsumen dalam lingkungan perdagangan digital. Jurnal Hukum dan HAM Wara Sains, 2(8), 683–691. https://doi.org/10.58812/jhhws.v2i08.605
Rusmawati, D. E. (2015). Perlindungan hukum bagi konsumen dalam transaksi e-commerce. FIAT JUSTISIA: Jurnal Ilmu Hukum, 7(2). https://doi.org/10.25041/fiatjustisia.v7no2.378
Saputro, H. G. (2023). Kajian normatif pada konsepsi perlindungan hukum bagi konsumen dalam transaksi e-commerce. Jurnal JURISTIC, 4(1), 63. https://doi.org/10.56444/jrs.v4i1.3909
Setiantoro, A., Putri, F. D., Novitarani, A., & Njatrijani, R. (2018). Urgensi perlindungan hukum konsumen dan penyelesaian sengketa e-commerce di era masyarakat ekonomi ASEAN. Jurnal Rechts Vinding: Media Pembinaan Hukum Nasional, 7(1), 1. https://doi.org/10.33331/rechtsvinding.v7i1.220
Shofie, Y. (2003). Penyelesaian sengketa konsumen menurut UUPK teori & praktik penegakan hukum. Jurnal Hukum dan HAM Wara Sains, 2.
Sulistianingsih, D., Utami, M. D., & Adhi, Y. P. (2023). Perlindungan hukum bagi konsumen dalam transaksi e-commerce sebagai tantangan bisnis di era global. JURNAL MERCATORIA, 16(2), 119–128. https://doi.org/10.31289/mercatoria.v16i2.8042
Wahyuningsih, W. T. (2023). Perlindungan hukum terhadap konsumen dan pelaku bisnis dalam bisnis digital e-commerce. Demagogi: Journal of Social Sciences, Economics and Education, 1(1), 40–48. https://doi.org/10.61166/demagogi.v1i1.5
Widyastuti, E. S., Kamila, T. R., & Saputra, P. A. A. (2022). Perlindungan konsumen dalam transaksi e-commerce: Suatu perspektif hukum Islam. Milkiyah: Jurnal Hukum Ekonomi Syariah, 1(2), 43–50. https://doi.org/10.46870/milkiyah.v1i2.208
Yuanitasari, D. (2019). Law aspect of ‘let the producer aware’ principles related to consumer protection law in Indonesia. Jurnal Notariil, 4(2).
Yuanitasari, D., Kusmayanti, H., & Suwandono, A. (2023). A comparison study of strict liability principles implementation for the product liability within Indonesian consumer protection law between Indonesia and United States of America law. Cogent Social Sciences, 9(2). https://doi.org/10.1080/23311886.2023.2246748
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2025 Jurnal Sosial Humaniora dan Pendidikan
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
