Analisis Komparatif Kepuasan Konsumen Pengguna E Wallet OVO Dan Gopay
DOI:
https://doi.org/10.51903/jupea.v5i2.4344Keywords:
comparative, consumer satisfaction, E WalletAbstract
This study aims to analyze the development of e wallet usage in Indonesia, focusing on user satisfaction with two main platforms, namely Gopay and OVO, among students of the Faculty of Economics, KH.A.Wahab Hasbullah University. The research method used in this study is comparative quantitative using observation and questionnaire distribution as data collection techniques. In recent years, e wallet usage has increased rapidly, with surveys showing that 74% of respondents have used digital wallets. Gopay and OVO are popular choices, with Gopay having 71% of users in the last three months and OVO 70%. The results of this study revealed that the level of user satisfaction of Gopay reached 86.53%, while OVO was 87.69%, indicating no significant difference between the two. With features that facilitate transactions, such as bank transfers and bill payments, e wallets make it easier for students to manage their finances. This study also highlights the importance of consumer satisfaction in building customer loyalty and the sustainability of e wallet businesses in the future.
References
Abdillah, M. Y. (2024). Pengaruh E-Service Quality Dan E-Trust Terhadap E- Wallet Ovo Di Kota Medan Malkan Yahya Abdillah Universitas Sumatera Utara , Medan. 22(3).
Agung Prasanto Nugroho, F. R. H. (2022). Preferensi Produk E-Wallet Di Indonesia (Studi Pada: Go-Pay, Ovo, Dana, Dan Link Aja!). 9(5), 1571–1579.
Imtinan Widhah Kumala, S. S. (2023). Pemodelan Loyalitas Pengguna Aplikasi Ovo Di Kota Malang: Peran Kualitas Layanan Dan Citra Merek Dengan Kepuasan Sebagai Pemediasi. 09(1).
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education Limited.
Nurhalim, A. D. (2024). Analisis Karakteristik Penggunaan Dompet Digital Gopay Sebagai Uang Elektronik Pada Generasi Z Kota Tangerang. 15(1), 37–48.
Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. McGraw-Hill.
Pratiwi, N. D., & Fadhli, K. (2021). Pengaruh Digital Marketing, Kualitas Produk, dan Emosional Terhadap Kepuasan Konsumen Poskopi Zio Jombang. Jurnal Inovasi Penelitian, 2(2), 603–612.
Rania, D. (2024). Survei Dompet Digital Paling Favorit di Indonesia [2024] - Jubelio.
Ridwan, A., Alam, S., Rahmawita, M., & Fronita, M. (2024). Analisis Perbandingan Kualitas Aplikasi E-Wallet Berdasarkan Pengalaman Pengguna Menggunakan Metode User Experience Questioner ( UEQ ). 7(2), 506–519. https://doi.org/10.32493/jtsi.v7i2.39006
Widianto, I. S. (2024). Analisis sentimen e-wallet gopay, shopeepay, dan ovo menggunakan algoritma naive bayes. 12(3).
Wulandari, R., & Suryoko, S. (2017). Pengaruh Kepercayaan, Kemudahan, dan Keamanan Terhadap Minat Penggunaan Dompet Digital (E-Wallet). Jurnal Ilmu Administrasi Bisnis, 6(2), 1–10.
Yanti, L. R., & Isnaeni, N. (2022). Analisis Faktor-Faktor Penggunaan Dompet Digital (E-Wallet) sebagai Alat Transaksi di Tinjau dari Perspektif Ekonomi Islam. Journal of Islamic Economic and Finance, 3(3), 157–167.
Zaini Miftach, P. P. (2018). Analisis Biaya Pelabuhan Dan Biaya Bongkar Muat Terhadap Pendapatan PT. Abdi Nusantara Indonesia Line Cabang Gresik. 53–54.
Zefanya, C. C. (2020). Studi Komparatif Kepuasan Konsumen Dalam Penggunaan Ovo Dan Gopay Studi Kasus Pada Masyarakat di Kota Bandung Comparative Study Of Consumer Satisfaction In Use Of Ovo And Gopay Case Study of Communities in Bandung City. 7(2), 6949–6953.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Publikasi Ekonomi dan Akuntansi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
