Pengaruh Kepribadian Dan Gaya Hidup Terhadap Keputusan Pembelian Pada Produk Ventela Shoes Di Kota Bima
DOI:
https://doi.org/10.51903/jupea.v6i1.5298Kata Kunci:
Artificial Intelligence; Big Data; Digital Transformation; Information Security; Information Systems, Digital Banking, Payment, Financial TransactionsAbstrak
This research was conducted on Ventela Shoes Consumers in Bima City. With the aim of determining the influence of personality and lifestyle on purchasing Ventela Shoes products in Bima City. The population in this study were Bima City residents who had purchased Ventela Shoes products several times. While the sample in this study was 96 respondents. Data analysis used was validity test, reliability test, classical assumption test, multiple linear regression test, correlation coefficient test, determination coefficient test, partial t test, and f test. The results of this study indicate that Personality and Lifestyle variables simultaneously influence purchasing decisions for Ventela Shoes products in Bima City. Keywords: Personality, Lifestyle, Purchasing Decisions
Referensi
Apriliani, D. P., & Nuringwahyu, S. D. K. (2019). Pengaruh promosi, citra toko, dan potongan harga terhadap keputusan pembelian konsumen (Studi pada konsumen Bahrul Maghfiroh Mart). Jurnal Ilmu Ekonomi, 11(2), 202–211.
Ghozali, I. (2009). Aplikasi analisis multivariat dengan program SPSS. Edisi 5. Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2016). Aplikasi analisis multivariat dengan program IBM SPSS 23. Edisi 8.
Semarang: Badan Penerbit Universitas Diponegoro.
Ghozali, I. (2018). Aplikasi analisis regresi. Edisi 9. Semarang: Badan Penerbit Universitas Diponegoro.
Hidayat, A., & Kusuma, B. (2021). Consumer behavior in choosing local footwear products.
Jurnal Penelitian Konsumen Indonesia, 3(1), 15–28.
Kadir, H. A., T. S., Wahba, W., Rahman, A., & Andini, N. (2018). Pengaruh faktor gaya hidup, kelas sosial dan kepribadian terhadap keputusan pembelian Yamaha Matic Mio Sporty di Kota Palu. Jurnal Ilmu Manajemen, 6(1), 22–30.
Kotler, P., & Keller, K. L. (2016). Marketing management (15th ed.). New Jersey: Pearson Prentice Hall.
Montolalu, R. (2016). Indikator kepribadian konsumen dalam perilaku pembelian. Jurnal Pemasaran dan Perilaku Konsumen, 4(2), 115–123.
Nafis, R. W., Priantono, S., & Safitri, A. (2021). Pengaruh gaya hidup, kelas sosial dan kepribadian terhadap keputusan pembelian. Progress Conference STIE Widyagama Lumajang, 4(1), 131–137. Retrieved from https://proceedings.itbwigalumajang.ac.id/index.php/progress/article/view/351
Plummer, J. T. (2021). Lifestyle and consumer behavior. New York: McGraw-Hill.
Prabarini, A., Heryanto, B., & Astutik, P. (2019). Pengaruh promosi penjualan dan potongan harga terhadap keputusan pembelian konsumen di Toserba Borobudur Kediri (Studi kasus produk kecantikan Wardah). JIMEK: Jurnal Ilmiah Mahasiswa Ekonomi, 1(2),
259. https://doi.org/10.30737/jimek.v1i2.308
Rachmawati, F., Rahmawati, L., & Andriani, N. (2022). Pengaruh gaya hidup, kepribadian, dan persepsi konsumen terhadap keputusan pembelian produk lokal. Jurnal Riset Ekonomi dan Bisnis Indonesia, 7(3), 189–198.
Schiffman, L. G., & Kanuk, L. L. (2010). Perilaku konsumen. Jakarta: PT Indeks Gramedia. Sugiyono. (2016). Metode penelitian kuantitatif, kualitatif dan R&D. Bandung: Alfabeta.
Sugiyono. (2019). Metode penelitian pendidikan: Pendekatan kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.
Tolan, M. S., Pelleng, F., & Punuindoong, A. Y. (2021). Pengaruh promosi terhadap keputusan pembelian di online shop Mita (Studi pada masyarakat Kecamatan Wanea, Kota Manado). Productivity: Jurnal Ekonomi dan Manajemen, 2(5), 360–364.
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Jurnal Publikasi Ekonomi dan Akuntansi
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
