Analisis Dampak Ekonomi Tren Thrifting terhadap Perekonomian Industri Fashion Lokal di Indonesia
DOI:
https://doi.org/10.51903/jupea.v6i3.7265Kata Kunci:
Thrifting; Local Fashion; Fashion Industry; Textile Industry; Economic ImpactAbstrak
The growing popularity of the thrifting trend in Indonesia reflects a shift in consumer behavior within the fashion industry, particularly among the younger generation, or Gen Z. Thrifting is viewed as a more affordable and sustainable alternative to conventional fashion consumption, as it offers branded products at low prices along with unique and diverse styles. In addition to being influenced by economic factors, the rising trend of thrifting is also driven by the development of social media, which accelerates the spread of fashion trends and changes in people’s lifestyles. The increase in used clothing imports has economic implications for the local fashion and textile industries in Indonesia. This study aims to analyze the economic impact of the thrifting trend on the local fashion industry and the national economy in Indonesia, as well as to examine government policies regarding the ban on used clothing imports. This study employs a qualitative method using a literature review approach, analyzing scientific articles, government reports, policy documents, and various relevant secondary data on thrifting, the textile industry, and consumer behavior. The results indicate that thrifting has positive impacts, including the creation of business opportunities, alternative income sources for the community, and the growth of sustainable consumption. However, the rise in imported thrifted goods also raises concerns regarding the weakening competitiveness of the local fashion industry, a decline in demand for domestic products, a decrease in textile production, and its impact on the textile industry’s labor sector. In response, the Indonesian government has implemented several policies banning the import of used clothing to protect the domestic industry. However, these policies must be balanced with efforts to strengthen innovation, product quality, and the competitiveness of the local fashion industry to ensure the sustainability of the domestic industry amid the growing trend of thrifting
Referensi
Aliyas, Ismawati, Hasanuddin, A., Rahmat, M., & Sandra, E. (2023). Pengaruh Harga dan Kualitas Produk Terhadap Keputusan Pembelian Baju Bekas (Thrift) di Kota Batam. Postgraduate Management Journal, 3(1), 1–8.
Angelica, N., Hasanah, F., Khumayah, S., & Erawati, D. (2025). Thrifting : Consumer Perceptions and Decisions. Asian Journal of Social and Humanities, 3(7), 1810–1822.
Aswadana, P., Rahayu, D. A. S., & Effendy, M. A. A. (2022). Pandangan Mahasiswa Universitas Negeri Surabaya Terhadap Perubahan Gaya Hidup Akibat Fenomena Thrifting. Jurusan Ilmu Ilmu Sosial FISH Universitas Negeri Surabaya, 1, 532–540.
Bachri, A. A., Pasaribu, D., Nailalhusna, Z., & Wikansari, R. (2025). Dampak Kebijakan Larangan Impor Pakaian Bekas ( Thrift ) terhadap Industri Tekstil Lokal di Indonesia. Jurnal Ilmiah Ekonomi Bisnis Dan Akuntansi, 2(1), 711–721.
Bela, Chandra, M. P., Sodik, Luqman, & Atmaja, D. S. (2025). THRIFTING SEBAGAI PENOMENA EKONOMI KONTEMPORER : TELAAH KERITIS ATAS MASLAHAH, MAFSADAH DAN KEBELANJUTAN. Jurnal Transformasi Ekonomi Dan Keuangan, 9(4), 17–27.
CNBC Indonesia. (2019). Gairah industri fashion Indonesia. Diakses dari https://www.cnbcindonesia.com/lifestyle/20190712155341-35-84555/gairah-industri-fashion-indonesia
Fadila, N. N., Alifah, R., & Faristiana, A. R. (2023). Fenomena Thrifting Yang Populer Dikalangan Mahasiswa. Jurnal Inovasi Ilmu Pendidikan, 1(3), 278–291.
Fuadi, & Susanto, D. (2025). Analisis Penerapan Pemasaran Berkelanjutan Dalam Industri Fashion Di Kota Serang. Jurnal of Artificial Intelligence and Digital Business (RIGGS), 4(2), 3519–3525.
Huda, N., Hulaify, A., Zakiyah, & Komarudin, P. (2023). Pengaruh Perilaku Konsumen Dan Minat Konsumen Terhadap Keputusan Pembelian Pusat Baju Bekas Banjarmasin. Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA), 3(1), 1–12.
Igamo, A. M., Zodarina, N., Pratama, G., Mardiana, R., & Damayanti, A. (2024). Analisis Perilaku Konsumen Menuju Konsumsi Berkelanjutan: Studi Kasus Bisnis Thrifting Lokal di Palembang. Jurnal Ekonomi, Keuangan & Bisnis Syariah, 6(5), 4361–4374. https://doi.org/10.47467/alkharaj.v6i5.1700
Iqbal, V. A., & Yasin, M. (2025). Analisis Dampak Tren Thrifting terhadap Penurunan Omset Industri Konveksi di Surabaya. Jurnal Maisyatuna, 6(3), 1–11.
Kementerian Perdagangan Republik Indonesia. (2015). Peraturan Menteri Perdagangan Nomor 51/M-DAG/PER/7/2015 tentang Larangan Impor Pakaian Bekas. Jakarta: Kemendag RI. Diakses dari https://jdih.kemendag.go.id/peraturan/peraturan-menteri-perdagangan-nomor-51m-dagper72015-tentang-larangan-impor-pakaian-bekas
Kementerian Perdagangan Republik Indonesia. (2021). Peraturan Menteri Perdagangan Nomor 05 Tahun 2021. Jakarta: Kemendag RI. Diakses dari https://jdih.kemendag.go.id/pdf/Regulasi/2021/PERMENDAG%20NO.%2005%20TAHUN%202021.pdf
Nazhifah, S. A. H., Putri, Z. Z., Permadi, S. Z., Nova, S. D., & Nuraya, A. S. (2025). Dampak Thrifting terhadap Industri Tekstil Indonesia : Perspektif PT. Sritex dan Kebijakan Pemerintah. Jurnal of Innovative and Creativity, 5(2), 425–439.
Nugroho, L. S. (2023). Thrifting Budaya Konsumsi Pakaian Bekas Pada Mahasiswa. Junal Dinamika Sosial Budaya, 25(2), 20–27.
Pangestika, K. L., & Aditama, R. R. A. (2025). ANALISIS PENGARUH MEREK PRODUK, HARGA, DAN KELOMPOK ACUAN TERHADAP KEPUTUSAN PEMBELIAN PAKAIAN THRIFTING (STUDI PADA EVENT THRIFTING COVENTION HALL TIRTONADI DI KOTA SURAKARTA). Jurnal Ekonomi Manajemen Dan Bisnis, 2(6), 399–409.
Pertiwi, W. N. B. (2023). STRATEGI PENGEMBANGAN USAHA PRODUK FASHION LOKAL ( STUDI KASUS THENBLANK ). Jurnal Manajemen Bisnis Dan Organisasi, 2(2), 37–45.
Pradana, B. C., & Wijaya, A. (2023). TREN FASHION MERK LOKAL : ANTARA GAYA HIDUP DAN REPRESENTASI NASIONALISME DI KALANGAN MAHASISWA UNIVERSITAS NEGERI SEMARANG FASHION TRENDS OF LOCAL BRANDS : BETWEEN LIFESTYLE AND REPRESENTATION OF NATIONALISM AMONG STUDENTS UNIVERSITAS NEGERI SEMARANG. Jurnal Preksis Dan Dedikasi (JPDS), 6(2), 128–137. https://doi.org/10.17977/um022v6i2p128-137
Pratiwi, A. A., Harahap, F. R., & Darmawan, B. (2025). Thrifting Online Sebagai Tren Fashion Anak Muda di Media Sosial Tiktok. Jurnal Penelitian Ilmiah Multidisipliner, 02(03), 918–928.
Rahayuningtyas, D. B., Santoso, B., & Zakiyyah, A. M. (2025). Thrifting Consumer Purchase Decision Factors in Indonesia : Systematic Literature Review ( SLR ). International Conference on Social Science and Humanity, 2(1), 340–352.
Ramadhani, R. K., & Habibillah, D. I. M. (2026). Rasionalitas Kebijakan Pelarangan Impor Pakaian Bekas ( Thrifting ): Analisis Terhadap Penegasan Ilegalitas Dalam Pernyataan Menteri Keuangan Purbaya Yudhi Sadewa. ECODUCATION (Economics & Education Journal), 8(1), 77–91.
Ramadhanti, D., & Hardati, P. (2021). Implementasi Revolusi Industri 4.0 Pada Industri TPT (Tekstil dan Produk Tekstil) di Kecamatan Pringapus. Geo Image (Spatial-Ecological-Regional), 10(1), 68–73.
Ramdan, D., & Pertiwi, S. (2025). EXPLORING CONSUMER MOTIVATIONS AND PERCEPTIONS IN THRIFTING AS A LIFESTYLE CHOICE. Jurnal Penelitian Dan Studi Ilmu Komunikasi, 6(July), 131–137.
Republik Indonesia. (2014). Undang-Undang Nomor 7 Tahun 2014 tentang Perdagangan. Jakarta: Pemerintah Republik Indonesia. Diakses dari https://jdih.kemendag.go.id/backendx/image/old/2014/03/11/undang-undang-no-7-tahun-2014-tentang-perdagangan-id-1398788263.pdf
Saputro, M. S. A., Santoso, A. P. A., Wardoyo, N. P., Sofiyana, N., & Ramadhani, S. P. D. (2024). Dampak Penjualan Barang Thrifting Di Indonesia. Jurnal Ilmu Hukum Dan Politik, 2(1).
Sugiono. (2023). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta.
Swartana, I. K., & Sudarma, I. M. (2023). Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Fashion Lokal Erigo. Jurnal Economic Resources, 9(1), 515–528.
Yanti, B. F., Hartani, D., Nuraeni, D., Lumbanbatu, G. A., & Kristina. (2023). ANALISIS DAMPAK PENURUNAN EKSPOR TEKSTIL TERHADAP TENAGA KERJA DI SEKTOR INDUSTRI TEKSTIL DAN PRODUK TEKSTIL SELAMA PANDEMI COVID-19. Jurnal Riset Ekonomi, 2(5), 617–624.
Yanti, R., Astria, M., A.S, F. L., Nisah, H., Asnita, A., & Anisah. (2025). Analisis Dampak Thrifting terhadap Perekonomian Pedagang Pakaian di Pasar Lasoani. Jurnal Riset Dan Publikasi Ilmu Ekonomi, 3(4), 152–161.
Unduhan
Diterbitkan
Cara Mengutip
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Jurnal Publikasi Ekonomi dan Akuntansi
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
